Social Media Content Calendars: The Definitive Guide

Keeping your social media profiles full of great content won’t happen by accident.

Nope, you’ll need a social media content calendar to make it happen.


Well, having a plan for social media updates ensures that you won’t be left scrambling to find something to share when it’s crunch-time.

Let me ask you something…

Do you wear a watch? Use an outlook calendar? Carry a day planner with you? Hang a calendar in your work or home office?

Most likely, you answered yes to at least one of the above.

And the reason why is obvious.

You can leave earlier for work on Tuesday, when you know your offsite meeting that morning takes longer to get to than the office.

You can pick up dinner on Wednesday knowing soccer practice is at 6 pm that evening.

You can put out all the dishware your mother-in-law gave you when you know she’s coming to visit next week…

You get the picture.

Having a plan in place helps you be more effective at whatever it is you do.

And not just that – it allows you to be more flexible and strategic when things you didn’t expect pop up out of nowhere.

Like using the time you’d normally spend making dinner to clean up after the 14 soccer players that you didn’t know would be coming over that evening.

Like life, effective social media management requires forethought, with unexpected issues and opportunities popping up all the time. Therefore, having a plan in place leaves you better equipped to handle any curveballs thrown your way.

Let’s get started.

What is a social media content calendar?

If you’ve been managing your brand’s social media accounts long enough, you probably have a pretty good grasp on the kinds of posts you share on a regular basis.

But sitting there every day, drilling out copy and posting in real-time is cutting into the time you really should be spending on engaging with followers or coming up with your next great ad campaign.

Not to mention churning new social updates out every day can be super tedious and boring.

But what if you devoted a single chunk of time to planning, drafting and scheduling ALL of the content you’re going to share that week, month or maybe even quarter?

By doing so, you’d be creating a social media content calendar: a dated outline used as the framework for the posts you’re planning to share over a set period of time. Then you can flesh it out on a daily basis with real-time updates: engaging with followers, sharing timely external content and monopolizing on spur-of-the-moment trends and updates.

Sound intimidating? Sure. But it doesn’t have to be.

No need to over complicate it – building out a social content planning calendar should help you save time, not waste it.

Make it your own. Pick a format that you feel most comfortable using (we’ll talk more about that later). Cover a manageable span of time.

Believe me, the benefits are worth the effort.

Why use a social media content calendar?

We’ve already mentioned the “duh factor” of why it pays to use a social media content calendar: you’re setting aside a few hours to build out social media updates for a longer period of time than just the here and now.

Thus, saving you time overall and freeing you up to become more strategic on a daily basis.

Strategery for the win.

Now let’s dig a litter deeper into the additional benefits you can expect to gain by using one.

1. Be prepared for the unexpected.

Stuff happens. Whether you get the flu or your office loses power, the unpredictable is always going to pop up when you least expect it.

If you don’t have plans for what to share that day and posts scheduled in advance, your social media accounts go dark when you do.

Having a social media content calendar in place affords you backup for times when you just can’t make it online as usual.Click To Tweet

2. Post at the optimal time on your social channels.

What time is your audience most active on social media?

Hopefully you know the answer to this, but if you don’t, you can find information like this about your audience via built-in analytics tools (like Facebook Insights) or other free or paid tools.

Say you know your audience is most active in the evening, from 4-7 pm.

Are you always free then to be posting in real-time?

Are you sure your morning meetings won’t run over and cause you to have to scramble to find content worth scheduling for that afternoon?

When you use a social content calendar, you can design it to emphasize your most engaging content and/or greatest frequency of posts during the period of time that your audience is most active (here’s how to find the best time to tweet). With this content planned and scheduled in advance, you never have to worry about potentially missing your optimal posting window.

And you can plan to be actively engaging with your audience then as well.

3. Manage multiple social media accounts effectively.

Who ONLY has a Facebook page and nothing else? Twitter? Pinterest?

Let’s hope no one’s raising their hand.

The majority of brands have at least two, maybe even five or six different social media accounts to manage and monitor on a daily basis. So you know trying to draft copy for updates that will be equally effective across all accounts takes some elbow grease.

And coordination.

Hopping around all day from one channel to another, posting and engaging, posting and engaging isn’t only going to burn you out pretty quickly and increase the risk of mistakes (wrong sized image, inaccurate details, spelling errors, etc.), it’s just not efficient.

With a social content calendar, you can easily draft your copy for a particular piece of content and then copy and paste it across days and accounts, making minor tweaks, as needed.

This keeps you focused on getting the copy right and making the appropriate adjustments…instead of losing efficiency and effectiveness by logging in and out of various channels, getting distracted by new updates, etc.

4. Set reasonable deadlines.

Ever about to post something and suddenly realize: a unique social media image would be good about now.

Well, when your designer has been alerted with three minutes lead time, chances are you’re not going to get a stellar image right away, if at all.

And if you’re the one creating your own social media images, you’re not going to be exceptionally creative feeling the pressure of cranking something out last minute.

When you have a working social media content calendar, with planned posts, set for specified dates, you can submit a request or write yourself a note to get working on an image well in advance of when it will be published.

By the way, the benefit of planning ahead doesn’t just apply to images. You’re also leaving yourself more lead time for additional research, team member approval, copy edits, etc. (a.k.a. the finishing touches that will enhance the quality of your updates) before posting.

There will always be rush jobs and last minute requests. But using a content calendar can make these less the norm and more the exception.

5. Preserve your public image.

Like mom used to say, not everyone is going to like you. And that’s okay. It happens.

But what’s not okay is responding to an angry customer or online troll with a caustic response that reflects badly on your brand. I know, I know, you didn’t mean to actually post it…

But that’s what happens when you’re rushing around, doing everything on the fly. You get a complaint and you don’t take a minute to breathe, step back and consider the proper response. You can’t – you’ve got to get to the next thing before you miss that posting window.

When you’ve already got posts scheduled and planned via your social content calendar, you aren’t worrying about writing copy for the next Tweet or Facebook update you need to get posted before 4 pm. That’s taken care of.

All you need to do in this moment is focus on this one complaint from this one customer.

Save yourself from yourself. Pre-planned and pre-scheduled posts afford you a time buffer so you don’t make split-second mistakes that can cost you your brand’s reputation.Click To Tweet

So what do you think? Pretty cool, huh.

Now that you’re well aware of the benefits of using a social media content calendar, it’s about time you learned how to build one.

How do you create a social media content calendar?

Building a social media content calendar that best fits your business is an endeavor, but nothing to stress over. Again, find what works for you and make it your own.

Remember, this is a tool that’s supposed to help you be more effective at what you do – not waste your time or add to your to-do list.

Ready to get started? First things first…

1. Pick your medium.

I’ve shared some benefits and a basic description of what a social media content calendar is, but have you ever actually seen one in action?

It might benefit you to do a little of your own research to see what others have used in the past to get the feel of what you may like best. Word to the wise though, there are tons of websites out there touting whatever they deem the best structure and approach.

So I’ll offer you some tips to help you navigate.

All social media content calendars essentially fit into four different categories:

  1. Old-fashioned calendars: These are essentially the first thing that comes to mind when someone says “calendar” – they’re just a printed out blank monthly calendar, with space for you to draft your updates. You can find free downloads off of sites like com to print out and add notes and copy to by hand before scheduling. This is harder to share and messier, in my opinion, but hey, to each their own.
  2. Social media tools: Those who prefer to go the fully digital route may decide to invest in an app or social media tool to build out their content calendars. These aren’t free, but they can be very effective when it comes to ease of moving things around, making copy edits, duplicating posts across multiple channels, etc. Hubspot, Sprout Social and Hootsuite offer various options that work well, depending on your preference and need.
  3. Excel spreadsheets: You can easily make your own calendar in Excel, by labeling columns as each category of information you’re planning to include and adding each update as a new row. With the addition of being totally free, spreadsheets offer many of the same benefits that paid tools offer, such as easy sharing, copy edits and post duplication.
  4. Free templates: If you don’t want to mess with creating your own calendar in Excel, you might want to give any of the litany of free downloadable content calendar templates online a try. Some of these work best via Google Docs, which can enhance the ease with which you can collaborate with others to make edits, review content, etc.

If you’re having trouble choosing, I’d suggest trying a free template or Excel sheet to get started. This way, you won’t be spending a ton of money without knowing if that particular format or tool is right for you.

2. Nail down your most appealing content.

What content receives the most likes, shares and comments on your social channels?

This is the stuff that you want to fill your content calendar with – the content that truly resonates with your audience.

You can get a basic idea of what generates the most engagement through your everyday monitoring and responding tasks. But for actual data, dig into your social media analytics.

One thing to note here: make sure the content you’re sourcing is “evergreen”, meaning it will be relevant to your audience no matter when the post date is. Remember, you’re mapping out posts for weeks, maybe months in advance, so you’ll want to avoid scheduling news updates or trendy stories that may be relevant now, but outdated next week.

3. Determine your post frequency (for each channel).

How often will you share updates on each of your social media accounts?

To decide, simply refer to your current post frequency: if you typically post to Twitter six times a day, then continue to do so…if that’s working for you, of course. If not, maybe mix it up and try posting more or less frequently.

That’s another thing social media content calendars are great for – serving as a historical record of techniques and options you’ve tested. This way, you can easily compare results over time and make smarter adjustments moving forward.

Don’t forget to accommodate for the needs of each social channel individually. Meaning, if you decide to post to Twitter six times a day, there’s no need to do the same for the rest of your channels unless that’s what has worked for you in the past.

4. Decide when to post (for each channel).

When is the best time to share updates on each of your social media channels?

We talked about it briefly earlier, but as a reminder, finding out when your audience is most active on each of your social media channels is best determined by digging into your analytics via built-in tools (like Facebook Insights) or other free or paid tools (like Google Analytics).

You’ll want to be able to get a general feel for this before you start mapping out your calendar. Knowing your optimal post times will aid the degree to which your updates get seen and the amount of engagement they generate.

5. Choose what you’re going to include.

Because your social media content calendar serves as a planning tool for you (and your team, if you have one), the level of detail you want to include is up to you.

Some people prefer to just use content calendars as a skeletal outline for the types of posts they intend to flesh out at later date. Others want everything outlined and down in writing to easily transfer into a scheduling tool.

Obviously, your choice depends on the amount of time you want to invest now vs. later.

But if you go the outline route, just make sure you don’t wait till last minute to finish it off. Otherwise, you’ll be right back to your old ways of last minute scrambles to write and share updates.

Here are some ideas for the type of information commonly included in social media content calendars:

  • Topic/type of post
  • Link to the content
  • Notes on the general idea/goals of the post
  • Actual copy for the post
  • Post date
  • Post time
  • Image (include thumbnail or link/reference to where the file is located)
  • Hashtags

Feel free to add and/or eliminate from this list to best suit your work process and preferences.

6. Flesh out your calendar.

Finally! Time to actually start adding this information into your content calendar.

Depending on the medium you’ve chosen, your process for filling out your post information will vary.

  • If you’ve gone the old-fashioned printed calendar route, there isn’t much to explain – simply start filling out the days by hand with the pieces of information you’ve decided to include.
  • If you’ve chosen a paid tool, you’ll essentially be scheduling as you fill out your calendar, saving you a step in the process. Follow the prompts and instructions for the tool you’ve chosen and include the necessary information. Most tools offer the ability to toggle between entering data and viewing it in different layouts, such as “calendar” or “list” view. Some, like Hootsuite for instance, allow you to drag and drop content to different dates as needed and edit copy with ease.
  • If you decided to build your own spreadsheet, I’d recommend adding columns for each category of information you’ve decided to include (i.e. post date, post time, hashtags, etc.) and making each row a different post.

Keep in mind, spreadsheets are going to be a little “messier” than paid tools when trying to organize updates for multiple posts on a single day.

If you’ve opted for using a list format (individual posts as rows), you may want to add a column that identifies the particular channel you’re looking to post to. Or, you may decide to build separate calendars for each of your social media accounts.

  • If you’ve chosen a free downloadable calendar, fill in the information per the format provided. These formats may vary in terms of style and layout, which is why it’s so important to do your research ahead of time to find a format that will accommodate your needs and preferences.

For those using paid tools, the process ends here.

Updates have been added and scheduled and are ready for sharing with other team members for review and edits. Or, mark your calendaring tasks complete and move on!

For those using printed calendars, spreadsheets or downloadable calendars, you’ve got options.

7. Schedule your updates.

At this point, you may want to take the next step and decide to invest in an inexpensive scheduling tool like Buffer. Doing so would allow you to upload and schedule out all of your social calendar updates for the next few weeks or months – done.

Side note: After using a spreadsheet, downloadable calendar or printed calendar for a while, you may find that a paid tool where everything is done in one go will end up being the most efficient option for your business.

But again, that’s the benefit of social media content calendars. When you make them your own, you have the flexibility to decide what works best for you and your brand – and change course as needed.

Worried about the repetitive factor?

I’ve found that the idea of mapping out a social media calendar every few weeks or months tends to be viewed from two distinctly different perspectives.

One, people love it and need it. They run monthly themes on their social channels and enjoy the creativity of starting from scratch to create something new. Or maybe things change on such a regular basis that they need to re-map everything every few weeks because the last collection of content won’t be engaging for their audience anymore.

Two, people despise it. They might run some new campaigns or one-off updates here and there, but for the most part, they’re largely just rotating blog content, videos, e-books, testimonials, motivational quotes and other resources as social updates from month to month. For them, building new content calendars and uploading content over and over is tedious and time-consuming.

But it’s all good. There’s a solution for this second group of social media users and it’s way better than recycling old content calendars every other month.

When automation is the answer for a social media content calendar

If you have a standard list of “evergreen” content that you regularly share with your audiences, complemented by one-off updates, social media automation is the solution for you.

Investing in a social media automation tool allows you to cut the calendar-building process out of your to-do list and just upload a list of your regular social media updates into a tool that will post them for you on a continuous basis.

No mapping out dates. No organizing content by hand. Just upload, set parameters and hit activate.

If that sounds like something that interests you, then checking out my tool, Bulkly, might just make your life a whole lot easier.

All you need is $12 a month to get started, plus a Buffer account.

In your Bulkly account you can import your past 100 social updates sent by Buffer for each social media account and curate them directly inside Bulkly.

Then choose how often you want Bulky to send them and that’s it.

It doesn’t get much easier than that.

But if you are starting from scratch (or already have social media content calendar built out), you can easily transition that data into Bulkly.

The process would look like this:

  • Download the CSV file template from the Bulkly website.
  • Fill out each of the columns: group (social channel), content (post copy), URL (post link), image link (link to image, if needed).
  • Save your CSV file.
  • Upload your CSV file to Bulkly’s content upload section.
  • Adjust the posting schedule to your preferences and save.
  • Click activate.
  • These posts will now be sent to Buffer to fill up your queue and be posted to your social media accounts according to the schedule you’ve selected.

See? No worrying about organizing themes, dates, times, etc. over and over and over…every few weeks or months to a nauseating degree. Now, you select all of this information in Bulky one time and it does the repetitive work for you.

And to top it all off, using a tool like Bulkly affords you all the additional benefits of using a content calendar: greater efficiency, more time to spend engaging with your audience, greater focus when it comes to handling customer service issues diplomatically, etc.

If you’re interested and are looking for more information, feel free to check out the Bulkly website or contact me personally with questions here.

Benefits of a social media content calendar

Using a social media content calendar offers you a litany of benefits: greater efficiency, higher engagement, better customer service – the list goes on and on.

But it isn’t some kind of “magic” solution.

Building one takes time. You’ve got to find the right medium. Nail down your most engaging content. Decide when and how often to post.

Then you’ve still got to fill the thing out and upload everything into a scheduling tool to be totally done.

Will it be absolutely perfect the first time? No way. The second time? Probably not.

But don’t worry, it gets easier.

And while it’s no magic one-size-fits-all solution, you’ll start to notice a sense of relief setting in over time – you’ll be in a much better position to handle those “curveballs” when they blast in unexpectedly. Better yet, you’ll have the headspace and stamina to snag those fresh opportunities when they pop up too.

What does that mean?

Engaged followers. Positive metrics. Higher brand awareness…the things that really matter for business success.

So what are you waiting for? It’s never too late to get started.

All the tips and tools you need are just a few clicks away to build out your social media content calendar.

134 Experts Reveal the Best Social Media Management Tools in 2018 (With Leaderboard)

“Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.” – Ferris Bueller

Well, apart from being a fictional high school-ditching teenager, Ferris does share some sound advice.

You know what else moves pretty fast? Social media.

Clearly designed to serve as real-time, digital communication, messages, posts, videos, memes, GIFs, pictures, etc. are all flying across your social channels, every second of the day.

So when you’re handling the accounts for your company, brand or side business, you’ve got to be at the top of your game, you know, like a social media expert.

Clearly, reading a blog post won’t make you an overnight expert, but I’m offering you the closest thing to it: expert advice. Specifically 100+ experts sharing their top three all-time favorite social media management tools – the ones they use on a daily basis for the best results.

And to get get the best results, there is a general consensus on the top 10 social media management tools.

Top 10 Best Social Media Management Tools (As Voted by 134 Experts)


  1. Hootsuite (56 Votes)
  2. Buffer (54 Votes)
  3. Google Analytics (16 Votes)
  4. Tweetdeck (15 Votes)
  5. Canva (14 Votes)
  6. Sprout Social (10 Votes)
  7. Tailwind (9 Votes)
  8. IFTTT (9 Votes)
  9. ManageFlitter (8 Votes)
  10. Buzzsumo (6 Votes)

To skip straight to the favorite social media tools of the experts – and read all of their insight, click here.

Or if you want to cover social media management basics, keep on reading.


What is social media management?

Social media management is the process of monitoring, engaging, strategizing, and measuring social media activities of a person, brand, product or business. And through proper social media management, you’ll be able to get more out of your social media initiatives.

And social media management is important because social media is not a monologue. It’s a dialogue. So in order for things to progress and develop, there needs to be some degree of back-and-forth going on.

Therefore, you shouldn’t just be aware of what your followers are saying, you should also be engaging with them, sharing your own content, creating content, sharing other people’s content, scheduling out future posts…essentially “managing” everything that’s going on.

Additionally, your social media channels play into your brand or business’s overall persona. You want to make sure your image is a positive one, right? You need to help solve issues, respectfully respond to complaints and provide thoughtful, engaging interaction with your current and potential customers.

Furthermore, you need to make sure you’re keeping your channels active – by sourcing, creating and sharing the kind of content your followers are interested in. I mean, would you keep returning to a Facebook page that regularly posts boring articles or one that posts once every three months? I think not.

Regular engagement with your followers is a must-do as well. You can’t employ a post-it-and-forget-it strategy and then expect to be earning new followers and making waves in the social community. Social media just doesn’t work that way.

Like life, social media moves fast. And if you don’t stop to really pay attention to what’s going on and respond/have a proactive strategy in place – you could miss out on big opportunities.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

Social media management: What to do

Seems pretty daunting at first, huh? Managing everything going on – ideally, 24/7, 365. But if you break it down, there are really only a few things you need to do to take control of the activity across your arsenal of social media accounts.

And believe me, the tools my expert contacts recommend can help you do just that – successfully.

But firstly, social media management essentially boils down to these six things:

  1. Develop your strategy (tip: create a social media content calendar)
  2. Create/share original content
  3. Source/share “external” content
  4. Monitor your channels
  5. Engage with your followers/customers
  6. Analyze results

Simple enough: Outline a plan, create stuff to post, find other people’s stuff to post, take note of what’s going on/being said, react to it and analyze how your plan worked. Then adjust and do it all over again.

Let’s take a closer look at each of these six “what to dos” to better understand how everything works in unison to make you a successful social media manager.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

1. Develop your social media strategy

Ever go to the grocery store without a list? Guess what happens. You do 18 loops around the store, back-and-forth to different isles, buying everything you don’t need – and forgetting what you came there for in the first place.

Or even worse…you can’t find everything on your list. And in the end, it just takes forever. Am I the only one who can never seem to find the beef broth? /end grocery shopping rant

Social media management is the same way.

If you go in without a plan of attack, you’re going to end up scrambling around with no clear direction – and end up with no real results.

Your social media strategy is your plan. And every plan starts with a goal.

What’s your goal when it comes to social media management? What is your company or brand trying to achieve by having a social presence?

These are the most common goals of social media management:

  • Build brand awareness: ex. sharing posts that highlight you as a thought leader in your industry.
  • Earn more followers: ex. sharing content that your data supports as popular and by monitoring conversations for opportunities to provide a constructive response.
  • Gather customer data: ex. assessing popular questions and comments and analyzing data trends.
  • Source leads: ex. sharing original content that resonates with your audience and that includes effective calls to action (CTAs).
  • Sell your products or services: ex. sharing content with appealing social media graphic design images, at the proper times, on the proper channels, with CTAs that inspire a conversion.

These all sound great. But in order for your social media strategy to be effective, you need to choose one goal and direct all efforts toward achieving it.

Let’s say your goal is to source leads. Knowing this, you’ll want to be developing and sharing original content that inspires visitors and followers to share their contact information with you via download form, subscribing to your blog, etc. Once you’ve gathered their information, you can add it to your database and include these leads in your direct mail and e-mail lead nurturing campaigns.

At the same time, you’ll also want to source and share external content to give your channels balance – e.g. so you’re not only posting about yourself all the time.

Then you can monitor and engage accordingly and finally, analyze your social media results to see if your efforts were effective in achieving this goal.

How many clicks did your CTA generate? Impressions? Did you end up meeting your goal number of earned new leads? (need help creating engaging social media posts?)

If you did, celebrate – then work on the next goal or find areas for improvement.

If you didn’t, then maybe you need to scrap your original strategy and start over.

But without a strategy in place, you won’t have anything driving the rest of your activity forward.

Start with a goal, make a plan, then everything else has a place and a purpose.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

2. Create/share original content on social media

In accordance with your strategy, you’ll need to be sharing content about your company, products, industry – but where will it come from?

You’re going to create it!

The best way to do so is by starting a blog.

You don’t need to be an English major or a published author to put together an effective and engaging blog. Blogs are essentially just collections of thoughts, tips, suggestions, ideas, etc. in the form of articles.

Focus on timeless topics that help further your ultimate goals or that share knowledge about your business or brand. And don’t forget to include an engaging image.

Say you’re a florist, for instance. And your ultimate goal is to generate brand awareness, so your floral shop stands out from all the others in your city.

You might have a blog and post articles such as, “10 Ways to Accent a Room with Roses”, and include images your customers have shared with you in the past, or maybe, “The Ideal Bouquet to Buy for Every Romantic Occasion”, complete with photos of your top-selling bouquets.

These types of articles position you as an expert in your field. They cover topics of interest to your followers, based on the questions you’ve received in your shop. And when you share them on your social channels, you can purchase and design paid ads aimed at local audiences similar to your current customers…

…all in the effort of generating brand awareness, your overall strategy.

That’s a lot to think about. But all the expert-recommended tools I’m about to show you will help make getting everything done a ton easier.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

3. Source/share “external” content

No matter how awesome your brand or business is, you shouldn’t just be posting about yourself all the time. You need to create balance by sharing content from other sources as well.

That’s where external content comes in.

So what is “external” content?

It’s really just content from other media outlets that accents your original posts by sharing other ideas within your industry, from a different source/perspective.

In keeping with the florist example, you might source an article from Reader’s Digest on how to properly cut and display gladiolas. And then maybe another one from Real Simple that focuses on pictures of homes beautifully accented with flowers to inspire readers to do the same in their homes.

When you share these resources on your social channels, you can put your own spin on the post copy, showing you gain knowledge from trustworthy sources that are familiar to your followers, sources they also trust and learn from.

And all of this only adds to the trust and respect they have for you. A win-win.

[Tip – If you’re looking to save some time, you can use social media automation to post content from related websites to your social media accounts.]

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

4. Monitor your social media channels

With a strategy in play and your original and external content being shared according to your predetermined schedule, you need to keep an eye on what’s going on.

Is your content resonating with your audience? What comments are being made? What content is being shared the most?

Take a look at how a customer trapped in a Waterstones store put out a plea for help on Twitter:

Since the company was monitoring social conversations, they were able to help their customer out. Literally.

By monitoring the activity across your collection of social channels, you can ensure posts are being received in the way you intended, read questions your followers post, identify customer complaints, follow conversations – all so you can decide when and where you should chime in.

With the right expert-recommended social media tools in play, monitoring your channels is a cinch.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

5. Engage with your followers/customers

Is someone asking a question about one of your products? Answer it.

Is one of your customers angry about the way a refund was handled? Respond.

Is there a conversation you think you can positively add to? Leave a comment.

Just ensure that how you respond aligns with your brand voice and persona – and shines a positive light on your business.

Aggressive complaints or nasty comments can be mitigated by a suggestion to take the conversation offline to provide assistance. Kind words from a happy customer can be further highlighted by your thanks or appreciation of support.

Take Morton’s Steakhouse who was tweeted at by Peter Shankman.

Not only were they monitoring social conversations, they made good on his request.

Talk about engagement! Both on and offline.

Every response, share, comment, question, etc. is an opportunity you can use to work in your favor, toward achieving your ultimate goal.

And the more activity that occurs, the better your results will be.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

6. Analyze results

Once everything is said and done, you’ll want to know if your strategy was effective – if you achieved your ultimate goal.

Because otherwise, what’s all the creating, posting, monitoring and engaging for anyway?

Once you determine how successful (or unsuccessful) you actually were, you can adjust your strategy accordingly and begin the process all over again.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

Social media management: How to do it

It’s great to know the “what to do” when it comes to putting your social media strategy into action – now it’s time to learn the “how to do it”.

If you’re like me, you don’t just want to know the basics of how to do something, you want to know the most effective (and hopefully, the quickest) way to do it.

Social media tools are the answer.

For all the social media management basics I’ve listed and explained above, there are social media tools readily available to you to help make the tasks at hand quicker, easier and more effective. If you are not much of a “tools” person, there are a variety of social media management services to choose from who can handle the process for you.

Take creating/sharing original content, for instance. Once you’ve composed the copy for your newest blog post, you need to decide on an image to include.

Say you don’t have any of your own pictures on-hand to support this article, and you definitely don’t want to use some run-of-the-mill stock image.

But you’re no graphic designer either. Now what do you do?

Ever tried Canva? It’s a great online tool for easily designing your own images – the best part being it’s totally free. Just create an account, choose a template, add a background/icons/text (you can choose to pay $1 here or there for premium images), download and voila! – a totally unique image for your newest blog post.

Canva also offers a variety of templates so you can create additional images in the correct sizes for your social channels as well, such as Facebook and Pinterest.

That’s just one example, but the list doesn’t stop there. Here are a few more awesome social media tools for your consideration:

  • Hootsuite: An easy-to-use platform for monitoring, scheduling and engaging with followers on all of your social media channels, all in one place.
  • Bitly: A free online tool that condenses lengthy URLs into short URLs with a simple copy and paste action.
  • Buffer: A streamlined online scheduling tool that helps you build out social media content schedules and schedule posts in advance.
  • Bulkly: A social media automation tool that works in unison with Buffer to allow you to upload lists of posts for scheduling and set them on a continuous, random posting schedule.
  • Tailwind: An intuitive app that helps you build out Pinterest schedules and set up lists of future pins in advance.

Pretty cool, right? I’ve got a ton more (over 600 social media tools) – but I’m only one social media expert, so don’t just take it from me.

Want to see 100+ experts share their top 3 favorite social management tools? Click here.

Social media management: 100+ experts reveal their top three favorite social media management tools

Like I said earlier, I’ve got some pretty awesome contacts in the industry. And I was curious on how they get things done efficiently on social media.

So I decided to ask 100+ of them one question:

If you could use only 3 tools for social media management, which 3 tools would you use?

Let me tell you, the insights I received from these 100+ social media experts were nothing short of amazing. All of which I share below.

You’ll be amazed as they reveal some of the best social media management software available.

I even made it easy to filter to see who uses what tool. Simply use the dropdown filter menu.

After you have read about their favorites, be sure to tell me your 3 favorite tools in the comments below.

My Top-Secret Social Media Content Creator Hack Using Google Sheets

It can be a chore to create social media status updates from your content.

I get it.

Who wants to copy and paste text into your social media scheduling tool whenever you run out of updates?

I’d much rather spend my time doing other things, wouldn’t you?

So let’s take back some of your time by eliminating the need to waste hours each week creating status updates.

Sound good?


And today, I’ll show you how you can not only easily generate social media updates from your blog posts, but how you’ll be able to use them again and again.

This post will cover:

  • Why you need a library of social media updates for each blog post
  • The reason you should share your blog posts again and again
  • How to come up with multiple status updates for a blog post
  • Why you are about to LOVE Google Sheets – even if you hate spreadsheets
  • Ways to find your evergreen blog content
  • Build your own social media content creator using Google Sheets
  • The sneaky way to 10X your social media updates
  • How to recycle your evergreen social media updates again and again

In the end, you’ll be able to paste in any blog URL and generate multiple social media updates in less than 2 seconds.

Check it out:

Excited? Let’s take a look and see how it’s done.

Why you need to generate a variety of social media updates

Look, it’s no secret that the majority of social media updates are usually just the title of the blog post.

And that’s OK if you aren’t into recycling your social media updates.

But you’re a smart marketer and you know the importance of stretching out your content as much as you can.

So it makes sense to create a bank of evergreen social media updates that you can use over again and again.

This way, when you reuse your status updates you have more of a variety of what gets posted. In fact, using the hack outlined in this post I’ll show you how to create social media content with ease which will all be for a single blog post.

Bonus points to sharing the variations to your different social media accounts.

Here’s a small example:

The reason you should share your blog posts on social media again and again

Depending on the social media channel you are posting on, there’s a good chance that the majority of your audience won’t see what you just shared.

In fact, according to Moz the average life of a tweet is 18 minutes.

Some other studies have listed it lower than that.

The bottom line is that on social media (especially on Twitter), your status updates drift off pretty quick.

This means that for the most part, your audience is not going to see your tweet.

Whether it is too much going on their feed, or the fact they were not online when you posted – your status updates tend to disappear in the blink of an eye.

So it makes sense to share your links again.

In fact here’s what Guy Kawasaki has to say about sharing the same thing again on social media:

“But on social media, if you’re not pissing people off, you’re probably not using it hard enough.”

He goes on to say:

And he has a response to people who complain about repeats: “If you saw my tweet twice, you don’t have a life.” Explaining that he’s simply reaching people who missed the tweet earlier usually mollifies people.

But don’t just take Guy’s word for it.

Even Hootsuite has posted the same thing multiple times.

Of course depending on your frequency and audience size, you’ll need to find a nice balance of how often to share the same thing. Ideally, you’ll want to know the best time to tweet or ideal times for the channel you are posting to.

But, the best way to reduce the likelihood of upsetting your followers is not only a balance of frequency, but using a social media queue that recycles multiple variations for your status updates.

How to come up with multiple status updates for a blog post

There are a number of ways you can create a variety of social media updates for your profiles.

Among them are:

  • Using the blog post titles you didn’t use – chances are that you created multiple titles before you published. These work great as status updates!
  • Pulling stats from your post – If your blog post cites any stats or numbers, these are perfect to use as a social media post.
  • Creating a “pull quote” from your blog post.
  • Paraphrasing key points found within the post

These are good ideas…but I’m more interested in automating as much of this process as I can.

So, I’m going to reveal the easiest way to create social media content at scale.

And to do this, we’re going to use Google Sheets.

Why you are about to LOVE Google Sheets – even if you hate spreadsheets

Look, I know spreadsheets aren’t for everyone.

But don’t let Google Sheets scare you if you aren’t a spreadsheet ninja – because I’ll even give you a ready to go spreadsheet with all the formulas set up.

And if you want to skip the options I gave above on manually creating multiple status updates, I’ll show you how to use Google Sheets to automatically create the social media content for you.

You’re about to find a new love for Google Sheets.

So here’s how to do it step-by-step.

Create Your Google Sheet

Go to Google Sheets and create a new “Blank” spreadsheet.

Then inside your spreadsheet, you’ll create the following columns:

  • Group
  • Status Update
  • URL
  • Image URL

The next thing you need to do is start finding your evergreen blog content from your website.

Get this spreadsheet ready-to-go for free Register now for a free 6 part email course on how to create evergreen social media updates and you’ll get the spreadsheet used in this blog post for FREE. 

2 Ways to find your evergreen blog content

There are a few ways you can do this which I’ll cover below. But regardless of the method you choose, be sure to add your data into the Google Sheet you created above.

Use Google Analytics to Find Evergreen Content

One of the best ways to to find your evergreen content is by looking into your Google Analytics account.

And here’s how to do it:

  • Change your data range to something that will give you enough data to look at (last 3 months, 6 months, YTD, etc)
  • Then go to “Behavior > Site Content > All Pages”
  • From there, change the “Show Rows” setting to show 5,000 (or whatever number is higher than your number of results)
  • Last thing is to export the results to a CSV file


[Bonus Tip] – Should your website use a category structure like “/blog/”, then you can filter in Google Analytics to only show these URLs before you export. If not, you can just filter for them in Google Sheets.

After your file is exported, open it in Google Sheets.

Next you’ll need to delete any row that has data for a blog post that is not evergreen.

And if you have hundreds of blog posts, it might be best to sort your data to show the posts that have the most traffic, engagement, etc. to focus on your top evergreen content.

You might have noticed that the export from Google Analytics did not include the full URL of your blog post.

So what you need to do is create a formula to change these to show the full URL to your site.

In cell I2, add this formula (using your actual URL):


If you entered everything correctly, you’ll see your full URL to the blog post in Cell I2. Then, you’ll need to drag the formula all the way down to the bottom of your results.

Get this spreadsheet ready-to-go for free Register now for a free 6 part email course on how to create evergreen social media updates and you’ll get the spreadsheet used in this blog post for FREE. 

Use Your XML Sitemap to Find Evergreen Content

Not using Google Analytics? Bummer.

But don’t worry, here’s a nice little hack to use your XML Sitemap to get your blog posts. You do have a XML Sitemap, don’t you?

If you are not sure if you have a sitemap or not, one of the easiest things to do is try to directly access a common sitemap URL. Among the more common ones are URLs like:

  • /sitemap.xml
  • /post-sitemap.xml

Try either one by going to your homepage and pasting each option and hitting enter in your browser bar. If a new page loads (and not a 404 page) then that should be your sitemap. It will look something like this:

xml sitemap for evergreen updates

After you have found your sitemap, you will need to install this Chrome Extension. Once the extension is installed right-click over one of your URLs and select “Scrape Similar”.

xml sitemap scraper

This will show you all the results in a window like this:

xml sitemap scraper results

Then click the “Export to Google Docs” button. This will export the data to a new Google Sheet.

In this sheet, you can skim the results and remove anything that isn’t an evergreen blog post.

There are other ways you can probably get a list of your evergreen content, but I find that most of the time either one of these two options work pretty good on most websites.

No matter how you find your evergreen content, you’ll need to add it to your Google Sheet.

Get this spreadsheet ready-to-go for free Register now for a free 6 part email course on how to create evergreen social media updates and you’ll get the spreadsheet used in this blog post for FREE. 

Build your own social media content creator using Google Sheets

Now we’re ready to get to the good stuff.

You should have a list of URLs for your evergreen blog content. And with it, I’ll show you how to automatically generate social media updates just by using your blog post URL.


You should be.

So let’s create some social media content at massive scale!

At this point, you have at least two spreadsheets:

  • The one you created at the beginning of this post
  • The second is from your Google Analytics export and/or your XML Sitemap

Moving forward we will only be working in the spreadsheet you created at the beginning. Let’s call this your “Evergreen Social Updates” spreadsheet. To do that, you’ll need to copy and paste your evergreen blog post URLs into Column C (Blog Post URL). So highlight all of your evergreen blog posts URLs and then click on cell C2 of your Evergreen Social Updates spreadsheet.

So it should look like this:

I’m not sure about you, but I’ve had just about enough cut and pasting for awhile…

So, let’s make this spreadsheet do some heavy lifting for us.

In fact, let’s automatically create some status updates. Sound good?

Here’s what you’ll need to do.

First, you need to be sure your site is using Open Graph tags.

If you aren’t familiar with Open Graph tags, they’re basically the code that sites like Facebook look at to generate images and titles when you share a URL on your social media account.

If your site doesn’t have Open Graph tags installed, I suggest implementing them right away.

Not only will it help better display your content when shared on social media, but it will also allow this Google Sheet hack to work for you.

There are plenty of Open Graph plugins if you use WordPress.

With that said, In cell B2 enter this formula:

=importxml(C2, "//meta[@property='og:title']/@content")

What this formula does is it pulls in the title your blog post uses as listed in the Open Graph tags.

You’ll see it populate cell B2 with the blog post title for your blog post URL in cell C2.

Next, you’ll need to drag down the formula in Column B to the row with the last blog post URL.

You know what’s even cooler than automatically creating social media updates?

Automatically grabbing the URL of the image to use on social media.

Check this out…

In cell D2, enter this formula:

=importxml(C2, "//meta[@property='og:image']/@content")

Then drag down the formula. Boom.

You’ll see that the formula has fetched the URL of your image that you would use on Facebook.

While most major social media channels already will display this same image based on the URL you share, I’ll show you how you can use this image URL later to natively attach the image to your social media update in Buffer.

Just like the formula for creating the status update, you’ll need to copy the formula down for the image URL to the last row of blog post URLs.

And just like that you can easily create dozens (or even hundreds of social media updates).

But what if you want to take it next level?

The sneaky way to 10X your social media updates

It’s pretty common practice to use your blog post title as the text for the social media update…but what if there was a way to create multiple social media updates from a single blog post?

And these updates are created automatically using Google Sheets?

You can.

So get ready to have your mind blown.

Let’s 10X your updates!

  1. In your Google Sheet, let’s create a new tab and call it H2 (click on the + sign in the lower left of Google Sheets near the tabs of the workbook)
  2. Create the same four columns as your original spreadsheet
  3. In Cell B2 enter the formula =iferror(IMPORTXML(C2, “//h2”),“”)
  4. Copy the URLs of one of your blog posts from your first tab
  5. In your H2 tab, click on Cell C2 and paste in your blog post URL
  6. Wait a few seconds.
  7. You should see a list of updates created before your eyes.


What is happening is the Google Sheet is extracting all the H2 title tags from your blog post and the open graph image for the blog post.

Not sure what an H2 tag is?

It’s basically a heading tag used in HTML code.

If the spreadsheet did not work for you, perhaps your subheadings use H3. And if so, click on the H3 tab and follow the same steps above.

You’ll want to grab the formula you used in the “Social Image” column of your first tab and paste it into the “Social Image” of your H2 tab. Don’t forget to drag the formula down a bit so it creates the image URLs for you if you want them.

Once the Google Sheet suggests social updates for you based on your H2 tags, you’ll need to copy all of them starting on row 2 and paste them into the “Content Upload” tab in the next available row.

Be sure to include the data in Columns A-D of the H2 tab.

Column A will be empty when you copy it, but you can fill it in on your “Content Upload” tab.

Now, there might be some H2 updates created that don’t make sense or need some tweaking. Be sure to read each one and decide if you want to keep it or not.

After spending just a few minutes you can easily create multiple status updates for every single blog post you have.

In the end you’ll have dozens or even hundreds of social media updates to use across your social media accounts.

Get this spreadsheet ready-to-go for free Register now for a free 6 part email course on how to create evergreen social media updates and you’ll get the spreadsheet used in this blog post for FREE. 

How to recycle your evergreen social media updates again and again

Now that you have created all of these evergreen social media updates, wouldn’t it make sense to upload them somewhere just once and have them automatically sent to your Buffer account again and again?

This is where Bulkly comes in.

Bulkly connects with your existing Buffer account and will drip status updates into your queues as little or as often as you want. Forever.

You’ll be able to upload the Google Sheet you created above into your Bulkly account in just a few clicks.

Best of all, once you have imported your spreadsheet and selected your settings in Bulkly, you’ll never have to worry about manually adding content to your Buffer account.

There’s just a few steps to make it happen and here’s how it works:

  • Complete Column A in your spreadsheet and export the Google Sheet as a CSV file
  • Import your CSV file to Bulkly
  • Select how many times per (day/week/month) to drip your updates into your Buffer account
  • Choose which social media accounts you would like the updates sent to

Already created your Bulkly account? Cool, let’s move on.

Organize Your Blog Posts for Social Media Updates

Once the great things about spreadsheets (and Bulkly), is that you can organize your status updates into groups.

For example, if your blog covers a wide range of topics you can group together the similar ones. Let’s say you have a blog that has topics like:

  • Hacks
  • Tips

Instead of lumping these all together, you can create groups for these in your Google Sheet.

You may have noticed that in Column A we aptly named it “Group Name”. This was not a mistake 🙂

Within this column you’ll need to enter at least one group name. And if you want to segment your posts topically, categorically, etc. you will do so by using different group names.

So taking the topics mentioned above, in Column A you could use the following group names:

  • Hacks
  • Tips

All you would need to do is assign them to the appropriate posts like this:

Once you have that completed, all that is left is to export your Google Sheet as a CSV file.

Here’s how to do it:

  • Click File > Download As > Comma Separated Values (CSV, current sheet)

Now that you have your social media content downloaded, it’s time to get it added to your Bulkly account.

Upload Your CSV to Recycle Your Evergreen Blog Content Social Media Updates

Log into your Bulkly account and click on the “Content Upload” tab on the left. On the next page click on the “Upload Content (CSV)” button and locate your CSV file.

After a few few seconds, every single one of your evergreen blog post social media updates will appear in the groups you assigned them to. By default, you will see the first group based on alphabetical order. You can view your other groups by going to the main page of the “Content Upload” section.

Inside each group you can edit any of your updates (or delete any you don’t want to use).

You might recall that in Google Sheets we automatically created a URL to the image for each blog post. In Bulkly you will see the image URL. And when Bulkly sends the social media update to Buffer, it will be attached to your status update. Then when it is posted, it will be natively attached to your social media update on channels that support image uploads on posts.

After you are set with your content, you’ll need to choose the settings for this group of posts.

The trick to having Bulkly endlessly drip your updates to Buffer is to enable “Recycle Posts” by clicking on it so it is activated.

With Bulkly you can also shuffle the order of the posts so that they are not sent in the same order to your Buffer account.

Under the schedule drop down, you can select how often you would like these updates dripped to Buffer (daily/weekly/monthly).

Next, click on the social media accounts shown in order to let Bulkly know which accounts to send these updates to.

Then, click the “Activate” button.

You should begin seeing updates drip into your account within a few hours (based on your settings).

Repeat this process for any additional groups you created.

And that’s it.

You’ll never have to manually add these updates to your social media accounts again.

Winner, winner – chicken dinner.

Want even more social media content creator hacks?

If you thought this post blew your mind, I’ve created a whole 6-part email course around evergreen social media updates (including what I covered here).

I’ll show you other ways to create an endless supply of social media updates to schedule on your social media accounts.

Boost Your Social Media Presence By Saving Time With Automation

Seems like every business is on social media these days.

Which is the whole reason you’ve established a social media presence as well, right?

If you answered that with a quick ‘yes’ and nothing more, you’re not giving your social strategy enough thought.

Granted, you definitely need to have what your competitors have in order to keep up in your industry.

But business success isn’t about keeping up. It’s about finding better, faster, smarter ways to do what others do – so you can carve a niche for yourself and create a unique competitive advantage.

You need your social media presence to be working for you.

That could mean a multitude of different things to different companies and people.

Do you want to further your brand awareness? Create a stronger dialogue with your customer? Promote helpful content and webinars to establish yourself as a thought leader within your industry?

Social media can help you do all of that. But you have to build a strong enough social presence first.

In this post, I’ll show you how leveraging social media automation can save you time to increase your visibility even if you have no social media presence.

You’ll build an increased social media presence by understanding:

  • Why it’s important to understand your “why” when it comes to social media
  • The ripple effect of responding (or not) on social media and how it can help or hurt your brand
  • The need to refresh your status updates by considering these 5 things
  • Why having a blog is important for your social media presence
  • And more

Ready to find out how to increase social media presence?

Social media automation = more time to achieve your social media goals

When I tell people they need to spend more time building out their company’s social media channels, they look at me like I’m nuts.

They say, “I’m always posting stuff”, “Yeah, I hired an intern for that”, “I started a Facebook page a while ago”, but mostly: “I barely have time to post updates, let alone do anything beyond that.”

I get it. I used to make the same excuses.

But that was before I created Bulkly.

Imagine uploading all of your social updates at once and then setting them on autopilot vs. creating list after list of daily updates, then scheduling each one by hand.

Bulkly is a social media automation tool that does just that, eliminating those daily social media to-dos that are taking up so much of your time.

Already a Bulkly user? You rock!

Interested? Learn more here.

And social media automation isn’t just limited to scheduling posts. Depending on the social network it might make sense to automate some following and unfollowing of users  or even automate reporting. There’s really no limit to the things you can automate if it makes sense.

Best of all, it’s not complicated. And it costs a whole lot less time and money than hiring another employee to do the exact same things.

How to increase your presence on social media

By using Bulkly or another social media management tool to automate your daily social to-dos, you can stop making excuses and start spending the time needed to work on things that can help you build a better social media presence.

Ready to learn what those things are?

Let’s get started.

1. Revisit your social media strategy.

I can see the eye rolls already. But I’m serious. When was the last time you sat down and really gave thought to your “big picture” social strategy?

Be honest. Probably a few months ago at least, right?

Then maybe it’s time to review it to make sure that you’re doing the right things for the right reasons.

My favorite way to conduct a thorough and productive strategy review?

Work backwards by first finding my ‘why’.

  • What’s the ‘why’ behind your social media strategy?
  • Why are you trying to establish a social presence?
  • And why do you want to improve your social media presence?

Your ‘why’ is your end goal, your purpose, the main driver behind everything you do on social, from writing update copy to engaging with followers.

Some businesses are trying to further brand awareness. Others are looking to learn more about their customers for market research. Still others are solely focused on driving traffic to their website.

Only you know your answer.

Got it? Great.

Once you’ve pinpointed your ‘why’ (hopefully you knew it right away), it’s time to walk through your campaigns, posting schedules, content shared, etc. to make sure they’re all working toward furthering that purpose.

For example, let’s say your ‘why’ is to improve brand awareness. As you’re looking through your recent campaigns, you’re seeing that their execution has missed the mark a little. Most of the efforts supporting these campaigns have been heavily focused on driving traffic to your website.

While more website traffic can definitely help further your brand image and persona, traffic should be secondary to your main goal, your ‘why’ = establishing brand awareness.

Or maybe not.

Maybe there’s a reason your efforts have strayed from your originally planned direction. Maybe it’s time to revisit your ‘why’ itself. Maybe it needs to change based on changes to your business.

Or maybe your team just needs you to point them back in the right direction.

Either way, taking the time to work backward from your goals to your day-to-day execution gives you a better perspective on your overall social strategy so you can make necessary changes and avoid missing the mark before it’s too late.

2. Increase your level of engagement.

People really underestimate the power of conversation.

The things you say and how you say them help develop others’ impressions of who you are as a person.

If you’re friendly, funny and helpful, people are probably going to associate your personality with those traits. Likewise, if you’re grumpy, rude or dismissive, people are probably going to assume that’s the way you are all the time – whether you’re just having a bad day or not.

And what about when you witness a conversation where one person gets loud and aggressive… you don’t even have to be the other person getting yelled at to decide for yourself that the aggressor is someone you don’t want to get to know.

It works the same way on social media.

When you respond kindly to a fan’s comment or question, the fact that you care enough about their concerns to offer assistance helps them associate that level of consideration with your company.

Additionally, because these comments are open for public view, other visitors will be able to read your conversation and associate those traits with your business as well.

Responding in a positive way helps you elevate your social media presence and brand persona by

  • Earning you more followers
  • Inspiring more fan likes and shares
  • Generating more comments from followers/fans
  • Peaking followers’ interest enough to visit your website or even make a purchase


Because these days, people want to associate themselves with the persona of the brands they support. When you make your brand attractive in this way, people want to be included.

And even if they don’t have the whole ‘brands with purpose’ purchasing mindset, everyone wants to buy from a company that offers great customer service.

Now think about what kind of ripple effect responding in a negative way can have on your brand.

Yeah, not going to shake that one off anytime soon. First impressions die hard.

You don’t want to ruin not only everything you’ve built out on social, but also the way people view your business and brand.

Finally, inaction, as in never responding to or engaging with your fans on social, can also cause damage.

If you don’t engage at all, eventually your fans will get the message: You don’t care enough to respond. You’re not hearing what they say. And you definitely aren’t helping them find answers to their questions.

They figure, if you don’t care, why should they? So they stop engaging and following and talking about your business on social.

And you won’t want to be known as one on the companies with a bad social media presence.

So you need to make time to develop guidelines for how to respond in a way that supports your social media strategy. And implement them.

How to improve social media presence among your audience you might ask?

Spend a few minutes at the beginning or end of the day monitoring comments. Which are asking for a response? Who said something nice that you can easily just ‘like’ and move along? Are there any major issues that need to be resolved?

Every comment is adding to viewers’ impressions of your brand. Make them impactful, in a positive way.Click To Tweet

Because by not engaging, you’re either taking the risk of causing damage to your social presence, or you’re missing out on a golden opportunity to make it stronger.

3. Refresh your social media updates.

Things change at an exponential rate on social media. Like I really had to remind you of that.

I’m not just referring to algorithm alterations or new advertising formats.

In this case, I’m talking about the copy text for your social media updates and what you’re sharing. It seems like there’s always a new or ‘better’ formula for getting your point across or choosing the right content to post.

Trying to keep up with every new trend that pops up isn’t going to get you anywhere but frustrated. Additionally, what works for one person or business may not work for another.

You need to focus on what works for you and do more of it.

Tracking your social media posts can give you a good idea of what is or isn’t working.

Accurate Social Media Analytics

But don’t rest on your successes and post the same things in the same way, over and over. Like reviewing your social media strategy, you need to take the time to review if how you’re using your updates is helping you further grow your presence on social and contributing to your overall ‘why’.

Not sure where to start? Consider these five focus areas:

  1. Original content. What original content are you sharing? Do these articles contribute to your overall why?
  2. External content. What external content are you sharing? Why did you choose to share articles from these sites specifically? Does the content you’re sharing reflect your business’s beliefs and ideals?
  3. Non-paid updates. How can you make your message more intriguing to a social follower? Can you condense your statements to say more in fewer words? Are any words confusing or potentially offensive?
  4. Copy text for paid updates. Are you using popular keywords? Would a different ad format be better suited for your specific goals?
  5. Are there too few? Too many? Are there better, more popular ones that can replace the ones you’ve been using?

Similar to revisiting and adjusting your social media strategy, reviewing and refreshing what you’re sharing and how you’re sharing it helps ensure all of your efforts are contributing to your overarching ‘why’ and strengthening your brand’s social media presence.

4. Start a blog and/or create more original content.

Do you have a blog?

If you don’t you need to start one. Right now.

Just look at how Hubspot benefits from blogging.

And it doesn’t end there. Creating a blog of your own original content helps you

As you know, when you’re sharing updates on your social media channels, your main focus shouldn’t be posting external content, e.g. posts that link back to other websites, articles, etc.

It should be sharing internal content, to contribute to all the things we just listed above.

A good rule of thumb is the “4-1-1 Principle”: For every four knowledge-based internal updates you share, you should share one external update and one “hard-promotion” update.

In addition to the 4-1-1 Principle, there are other social sharing options:

  • Rule of thirds
  • 5-3-2
  • 5-5-5

So if you don’t have a blog, where are you going to find content for those four internal updates?

Automating your social media updates leaves you with a few extra “free” hours where you would normally be sitting with a spreadsheet, manually scheduling post after post.

Why not take those few hours and start putting together some content and start your own blog?

You may not be a writer, and I get that. Ever consider hiring a freelancer? Then all you’ll need to do is review, edit and publish. I know you have time to do that.

No more excuses, remember?

If writing for your blog and sharing internal updates is already woven into your overall social media strategy, that’s awesome. Do more of it. Refresh your old content. Update your links and images.

The better content you feature, the stronger your internal social updates will be, which will only contribute positively to your overall social presence.

5. Refresh old images by creating new ones.

Remember that old saying, “A picture is worth a thousand words?”

Well, it kinda is.

You may have great, informative, well-written blog articles on your website, but think about the first thing someone sees when they go to your blog page or to one specific blog.

The picture(s).

What kind of first impression will a visitor get if it’s old, poor quality or overused?

Think about it like this: If you go to read an article and it has one of those boring stock photos you’ve seen a million times, your expectations are immediately lowered. You figure a company that can’t even spend the time and money to find or create an original photo is probably low on standards elsewhere, right?

While that’s not always the case, being hit with a bad image creates a subpar first impression.

But what if you can’t afford to buy unique new images off Shutterstock or hire a graphic designer to refresh all your old ones?

You learn to make your own social media images.

organize social media posts

It’s not as difficult as you think, especially when you use my personal favorite image creation tool, Canva.

Once you open an account, you have a huge selection of template sizes, shapes, images, colors, backgrounds, fonts, etc. at your fingertips to help you create new and original images.

Oh, almost forgot the best part. It’s FREE.

There’s literally no learning curve. I created my first decent-looking image in less than 5 minutes. And if you’re really concerned about “not doing it right”, they offer tutorials to give you a hand in whatever area you need it.

If you’re like me, then you never had the time to really go through and give a ton of thought to refreshing the images on your blog. You’re more focused on making sure the content’s up to par – then it’s slap-whatever-image-you-can-get-off-a-free-database-somewhere-and-hope-you-don’t-see-it-come-up-on-someone-else’s-site-anytime-soon.

But if you want to help out your brand image, as well as your web and social presence, upgrading your blog images is something you need to think about – and act on.

6. Add a new social media channel to your arsenal.

How many times have you sat there telling yourself, “Man, I should really create a [insert name of social media account you don’t have] account.”

Well, why haven’t you done it yet?

I know, I know, you haven’t had time.

That time is now.

When you have a bunch of different social media channels under your name, it goes without saying that each one is another solid push toward elevating your social presence and furthering the ‘why’ behind your overall social strategy.

But before you go adding a new one, you have to have a plan.

Get started by taking inventory of the social media accounts you currently have. Ask yourself why you have them. What are they doing to further your brand’s social presence?

Once you pinpoint why you have the accounts you currently have, you need to consider opportunities for advancement. Is there something important about your brand or customer experience that a channel you don’t yet have could portray in a way that strengthens your brand image?

After you figure out a purpose for your new social channel, it’s time to decide which one will be the best fit, map out the strategy behind getting it going and determine where it fits into your overall social media strategy.

For example, say you’re in the restaurant business and your line of cafes are known for serving five star dishes made with fresh, organic ingredients. You already have an Instagram page filled with images of gorgeously plated menu items, dew-speckled fresh produce and your target customers dining festively.

Why? Because you want to show future and potential customers examples of the food and atmosphere they can expect to find in your cafes. You’re getting followers to associate your brand with the best dining experience around. You’re looking to draw them in to be part of that experience.

You feel like your Instagram account nails the visuals of a fine dining experience, but you have a ton of customers coming in every day asking how they can adopt an organic lifestyle. They want to know how to swap some of the foods they eat and use in everyday dishes to make meals like the ones you serve, meals that their families will enjoy.

Feeling like this is a way you can make an impact on the well-being of your local community, you decide to share some of your techniques and easy recipes on social media. But with a focus on visuals alone, Instagram probably isn’t the best channel to support this initiative.

So you decide to start a Facebook page. Before you open your account and start posting, you consider the ‘why’ behind this new account.

Instead of showcasing the experience of dining at your café, your Facebook page will focus on adopting an organic lifestyle, every day. You’ll post recipes, share tips for incorporating organic snacks and meals into daily life and highlight the best local places to buy organic produce.

The ‘why’ behind your Facebook account is to represent your café as more than just a place to eat, but as a restaurant with an active role within the community, supporting local businesses and helping families learn how to adopt a healthier lifestyle.

Adding a new social channel should never be a decision made ‘on a whim’ or something you do because you ‘think you should’.Click To Tweet

Plan it out. Figure out where it fits.

At the end of the day, a smart addition will be another strong push toward elevating your social presence.

7. Improve your social media education.

Last but not least, having some extra time on your hands is always well spent on education.

Corny? Yes.

But it’s true.

No matter how long you’ve been a social media user, there’s always something new to learn.Click To Tweet

Especially in the digital world where things are changing at an exponential rate.

What new features did Twitter add over the last few months? Has Facebook adopted new ad formats since you last checked? Are you using the highest rated, most up-to-date social media tools?

Searching for and finding answers to questions like these will help you make sure you’re getting the most out of every minute you spend on social. When you’re learning to utilize tools and accounts in new and different ways, you’re exploring potential opportunities to reinforce your social media strategy and further your brand’s presence on social.

Plus, social media education doesn’t have to be expensive.

Watch a webinar. Listen to a Podcast. Read a how-to blog.

Sites like Social Media Examiner, and blogs by HubSpot and Sprout Social are just a few examples of where you can go to find free articles, sign up for webinars, etc. online, for free. Most just take a few minutes to read or less than an hour to watch.

So use your newfound time to learn something new. Something that can help you take your social media skills to a higher level and achieve higher brand goals.

And elevate your social media presence, of course.

Spend less. Do more.

Putting these seven tips into action can be the difference between just existing in the social sphere or really claiming a significant enough social media presence to create a positive business impact.

But at the end of the day, executing everything above is only dependent upon the time you have available to spend on it. Which probably isn’t much if you haven’t tapped into the benefits of social media automation.

Setting your daily posting tasks on autopilot affords you the time you need to really focus on the important things – revising your social media strategy, engaging with followers or even adding a new social media account.

Spend less time on tedious tasks. Do more things that move the needle. Like increasing your social media presence.Click To Tweet

A win-win.

Make it happen with social media automation.

Social Media Tools: The Complete List of 609 Tools (2017 Update)

This is the largest and most comprehensive list of social media tools online. Trust me, I did some digging.

Sure, there are countless lists floating around that have 10, 25, or even 100 social media tools listed. At best, you typically get the same top social media tools mentioned across these lists.

But you and I both know that there are hundreds of other little known social media tools out there that can help with your social media marketing initiatives. However, who has time to curate all of these tools in one place?

Lucky for you, I have compiled over 600 social media tools into a single list. So we’re off to a good start. Continue reading “Social Media Tools: The Complete List of 609 Tools (2017 Update)”

Twitter Automation Tips: The Only Complete Guide You’ll Need

Chapter 1

Twitter Automation Fundamentals

Whether you are new to Twitter or social media automation – these resources will help you get up to speed before jumping into Twitter automation. If you’ve been around awhile, you’ll get a nice refresher on automating social media.

Chapter 2

How to Save Time & Be More Productive by Scheduling Tweets

Any repetitive task you do more than once manually should probably be automated. But knowing what to automate can make a difference in taking your Twitter account to the next level or being lost with millions of others. You’ll learn how the right Twitter automation can not only save you time but also drive growth and interaction in your Twitter account.

Chapter 3

How to Grow Your Twitter Audience With Automation

Aside from scheduling Tweets, mass following and unfollowing is one of the most used forms of Twitter automation. Over the years, the practice of following and unfollowing users has become more widely accepted although it’s frowned upon according to Twitter’s terms.

Chapter 4

Know the Best Days & Times to Tweet to Increase Engagement

Just because you are using automation doesn’t mean you should haphazardly blast out your Tweets. Instead, you need to dive into your account and find out when the most opportune times to tweet are. Then adjust your posting schedule to reflect this. Not sure how to find the best times to tweet? These links will help you find out.

Chapter 5

How to Avoid Only Tweeting Your Own Content

When automating updates on Twitter, you’ll need content to share. Despite what you think, no one wants to be bombarded with tweets only promoting your own content. So you’ll need to be sure to mix it up. Here are some swell resources that will provide you with countless opportunities for sourcing social media content.

Chapter 6

Become Strategic With Twitter Automation and Drive Results

Go beyond sharing updates and become more strategic with your use of Twitter automation. Think more than just sharing content on Twitter and really put automation to work for you driving meaningful results.

Chapter 7

Tracking Your Twitter Automation Efforts

Once the decision has been made to use Twitter automation, you’ll want to know whether or not it works. And you won’t know if something is or isn’t working unless you have put into place a process to track your KPI’s. So jump into these resources to get a better handle on your social media analytics.

Chapter 8

Awesome Case Studies & Guides

It’s hard to top an in-depth case study around Twitter automation. Here are some incredible case studies and guides from social media marketers who are utilizing Twitter automation to grow their businesses. You’ll learn how the approaches they used, social media tools needed and more to drive top results.


7 Reasons Why Social Media Automation Can Make You a Better Virtual Assistant

Virtual Assistants. You’re kinda like heroes of the online world, if you think about it.

While your clients are out there, killing it in whatever industry they’ve chosen to delve their time and finances into, you’re behind the scenes. Handling all the administrative details. Keeping up on all the odds and ends. Basically, holding everything together.

The more efficient you are, the more efficient they are. Continue reading “7 Reasons Why Social Media Automation Can Make You a Better Virtual Assistant”

How to Outsource Your Social Media – 8 Things to Ask Yourself First

There comes a time in all online entrepreneurs’ lives where we question the inordinate amounts of time we spend managing our social channels.

Sourcing, posting, engaging…and doing it all over again the next day.

Most of the time, we love what we do.

But sometimes, we get tired.

Online tools like Bulkly can help alleviate the constant pressure of having to keep up with daily sourcing and scheduling, but there are times when the idea of outsourcing your social media marketing sounds like the way to go. Especially when a new project is consuming our time and energy.

Have you ever considered outsourcing your social media management?

If you have, you know that there are many points and factors you’ll need to have on your radar in order to make the right decision. Costs, logistics, consistency, time, control… Continue reading “How to Outsource Your Social Media – 8 Things to Ask Yourself First”

Trouble with Social Media Trolls? 6 Tricks to Take Them Out

Most people don’t believe in monsters.

But in the online world, they do exist – and if you’re an active user of basically any social media channel, chances are you’ve encountered a few already.

Trolls. More specifically, social media trolls.

They belong under a bridge. But online, they come out in the form of disgruntled people who post disparaging or damaging comments to your social media channels with the intent to provoke you into a fight or upset you or others on your site. Or defile your brand.

But you don’t need to be afraid.

Once you know how to deal with an online troll, they become nothing but jealous, unhappy individuals who will be forced to move on to another outlet where they can get the kind of negative reaction they’re looking for.

So if you’re dealing with social media trolls, here’s 6 sure-fire tips to fend off attacks. Continue reading “Trouble with Social Media Trolls? 6 Tricks to Take Them Out”

Recycle Social Media Posts on Buffer at Epic Scale With Mass Automation

If you have been treating your social media updates as a “one and done” approach, listen up.

There’s a smarter way to get more out of your social media efforts.

Especially if you use Buffer. Continue reading “Recycle Social Media Posts on Buffer at Epic Scale With Mass Automation”