Author name: Piyush Shah

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When was the last time you binge-watched a video on social media? Well, we guess it must have been just 15-20 mins ago. Videos are becoming increasingly popular across all social media channels; online video consumption has increased by 96%. Here’s an eye-opener for your social media marketing campaigns- “225 million Indians are watching videos on YouTube, while 83% of internet users want to discover a brand’s personality through social media!” Thus, you will want to use videos in your social media marketing to engage with your consumers and scale your brand awareness. As a social media marketer distributing your content on social media channels is a tedious task as there is no one-size-fits-all solution to repurpose content across social media. For instance, Instagram requires a different approach to video than LinkedIn. Considering the set of audiences present on both platforms is different. If you push the same video across both platforms, it means you are running the risk of not connecting with the audiences and alienating their interests which can lead to failure in meeting social media goals. Video content is an irreplaceable part of any business marketing strategy, and with the right social media strategy in place, you can achieve impeccable results. Just like a social media post, videos need to be creative, unique, and engaging to attract the viewer. You must be wondering how to create videos that will strike a chord in your consumers’ hearts. Below we have mentioned 20 ways to use videos in your social media marketing. From short videos to the long informative ones, we have covered everything. Let’s dig deep into the details and fine-tune your video marketing strategies. Image Source: Freepik 20 Ways To Incorporate Video In Your Social Media Marketing 87% of marketers confirmed that by incorporating video marketing, they were able to increase traffic. Video marketing is not going to be dead in the coming years; in fact, it will be a strong content pillar in coming years and will be incorporated into social & content marketing strategies across platforms. Here are 20 fantastic video ideas to bolster your social media presence: 1. How-To Or Tutorial Videos Every year nearly 70% of the audiences conduct how-to searches on YouTube. People learn more about the product/service by seeing it in action; therefore, start by brainstorming some FAQs that your customers can ask. Such videos also establish your authority in the industry by showcasing your thought leadership. Here is an excellent example of LinkedIn Marketing solutions where they are talking about building content marketing strategy on Linkedin. How to videos are also great because they are very search friendly. For example, language learners looking for a tutoring platform may stumble across Preply when searching “how to speak French” on youtube. 2. Teaser Videos What do you watch before watching a video? Obviously, you watch the movie trailer to learn about the upcoming film and what you can expect when you go to the theaters. Similarly, you can drop a teaser about your services/product by taking the blueprint and start creating a hype of its own via video content. This teaser by video by Wistia was launched by their original video series ‘Show Business’ to create hype. You can take inspiration from them to create a teaser video and create curiosity among your audience. 3. Introduction To New Product/Service Videos introducing new products/services can be a great hook to entice your customers. These videos exhibit new products/services by introducing the vision and mission of the product. If you can’t tell the story of the new product and how it can benefit the user in 2-4 minutes or so, then you need to boil down the message to make it short. Otherwise, users will not catch the message and skip the video. Here is an example of HubSpot introducing its CRM software. It is perfectly explained in a short tenure of time with tips to grow business. This is a perfect example of how you can incorporate all the essential information in a short time and make the video appealing to the audience. 4. Leverage the blog post Scrutinizing the blog post to get insightful ideas is the best advice anyone can give you. You can record short summarized videos and redirect the traffic to the web page for in-detail knowledge. By using this idea, you will not only be getting a video to post, but also it is an excellent opportunity to promote your blog post. 5. Updates & Recaps Holding an event or conference? Generate the excitement online with the help of video content. You can create videos to give a sneak peek into the upcoming events. It will surely invite people to come and share their presence. Also, sharing short snippets will make non-attendees a part of the event. Also, creating a year-round recap is the best way to engage your audience and give them the best of what happened during the entire year. When it comes to year-round-up, google does the best job. This video by Google showcases the events that happened during the entire year and imparts hope that the new year will be coming with hope for good. 6. Live Q&A Social media channels are best to post Q&A sessions as most of them have in-built live streaming features. Users love to engage with the brands and ask questions. Q&A videos are a great way to engage with the current social media followers and interact with them in real-time. It not only builds brand trust but also attracts new customers. The live Q&A with the Ex-VISA office on Argo Visa is a perfect example of how you can come face-to-face with the audience and answer their queries. This live answer questions about the VISA process and general queries about the VISA application process. 7. Behind The Scenes Videos You have to trust this one! Users love behind-the-scenes videos; they are more than curious to know what is happening behind the scenes. BTS or behind-the-scenes videos perfectly