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Never be at a loss on what to post for #TBT. In this post, we give you the best Throwback Thursday ideas that you can use for your social media status updates.

Podcasting is a booming industry, with more and more people discovering the joy of listening to their favorite content on demand. Read our podcasting guide.

In this article, we cover some of the most popular social media psychology tips that can help generate more engagement on your posts. Click here to get started.

This article explains how to use social media for user testing effectively, including the pitfalls and what you can learn. Click here to learn more.

Grow your business using these video marketing tips. Let’s dive in and explore a ton of tips and tricks for how you can get started right away.

Find out how to make Instagram Highlight Covers to showcase your brand. Here are the tips and best practices you need to make clickable covers.

When was the last time you binge-watched a video on social media? Well, we guess it must have been just 15-20 mins ago. Videos are becoming increasingly popular across all social media channels; online video consumption has increased by 96%. Here’s an eye-opener for your social media marketing campaigns- “225 million Indians are watching videos on YouTube, while 83% of internet users want to discover a brand’s personality through social media!” Thus, you will want to use videos in your social media marketing to engage with your consumers and scale your brand awareness. As a social media marketer distributing your content on social media channels is a tedious task as there is no one-size-fits-all solution to repurpose content across social media. For instance, Instagram requires a different approach to video than LinkedIn. Considering the set of audiences present on both platforms is different. If you push the same video across both platforms, it means you are running the risk of not connecting with the audiences and alienating their interests which can lead to failure in meeting social media goals. Video content is an irreplaceable part of any business marketing strategy, and with the right social media strategy in place, you can achieve impeccable results. Just like a social media post, videos need to be creative, unique, and engaging to attract the viewer. You must be wondering how to create videos that will strike a chord in your consumers’ hearts. Below we have mentioned 20 ways to use videos in your social media marketing. From short videos to the long informative ones, we have covered everything. Let’s dig deep into the details and fine-tune your video marketing strategies. Image Source: Freepik 20 Ways To Incorporate Video In Your Social Media Marketing 87% of marketers confirmed that by incorporating video marketing, they were able to increase traffic. Video marketing is not going to be dead in the coming years; in fact, it will be a strong content pillar in coming years and will be incorporated into social & content marketing strategies across platforms. Here are 20 fantastic video ideas to bolster your social media presence: 1. How-To Or Tutorial Videos Every year nearly 70% of the audiences conduct how-to searches on YouTube. People learn more about the product/service by seeing it in action; therefore, start by brainstorming some FAQs that your customers can ask. Such videos also establish your authority in the industry by showcasing your thought leadership. Here is an excellent example of LinkedIn Marketing solutions where they are talking about building content marketing strategy on Linkedin. How to videos are also great because they are very search friendly. For example, language learners looking for a tutoring platform may stumble across Preply when searching “how to speak French” on youtube. 2. Teaser Videos What do you watch before watching a video? Obviously, you watch the movie trailer to learn about the upcoming film and what you can expect when you go to the theaters. Similarly, you can drop a teaser about your services/product by taking the blueprint and start creating a hype of its own via video content. This teaser by video by Wistia was launched by their original video series ‘Show Business’ to create hype. You can take inspiration from them to create a teaser video and create curiosity among your audience. 3. Introduction To New Product/Service Videos introducing new products/services can be a great hook to entice your customers. These videos exhibit new products/services by introducing the vision and mission of the product. If you can’t tell the story of the new product and how it can benefit the user in 2-4 minutes or so, then you need to boil down the message to make it short. Otherwise, users will not catch the message and skip the video. Here is an example of HubSpot introducing its CRM software. It is perfectly explained in a short tenure of time with tips to grow business. This is a perfect example of how you can incorporate all the essential information in a short time and make the video appealing to the audience. 4. Leverage the blog post Scrutinizing the blog post to get insightful ideas is the best advice anyone can give you. You can record short summarized videos and redirect the traffic to the web page for in-detail knowledge. By using this idea, you will not only be getting a video to post, but also it is an excellent opportunity to promote your blog post. 5. Updates & Recaps Holding an event or conference? Generate the excitement online with the help of video content. You can create videos to give a sneak peek into the upcoming events. It will surely invite people to come and share their presence. Also, sharing short snippets will make non-attendees a part of the event. Also, creating a year-round recap is the best way to engage your audience and give them the best of what happened during the entire year. When it comes to year-round-up, google does the best job. This video by Google showcases the events that happened during the entire year and imparts hope that the new year will be coming with hope for good. 6. Live Q&A Social media channels are best to post Q&A sessions as most of them have in-built live streaming features. Users love to engage with the brands and ask questions. Q&A videos are a great way to engage with the current social media followers and interact with them in real-time. It not only builds brand trust but also attracts new customers. The live Q&A with the Ex-VISA office on Argo Visa is a perfect example of how you can come face-to-face with the audience and answer their queries. This live answer questions about the VISA process and general queries about the VISA application process. 7. Behind The Scenes Videos You have to trust this one! Users love behind-the-scenes videos; they are more than curious to know what is happening behind the scenes. BTS or behind-the-scenes videos perfectly

Over the past two years, we have adapted to the virtual world far more and way faster than we could have anticipated. Online events, shows, classes, and webinars have become a part of our everyday lives. Moreover, the trend of social media being the supreme source of finding information and learning new things has opened various possibilities for the professional and personal development of each and every one of us. [playht_player width=”100%” height=”175″ voice=”Mark”] This is why social media marketing is a common choice for many businesses to speak up about their vision, their brand, and their services. Sharing insights about your webinar to social media channels has a lot of potential, from a content point of view. You can share snippets, reels, gifs, infographics, and many other engaging content samples with your target group.​​ In this article, we will discuss how to run promotion for a successful webinar, and how to create a social media marketing campaign that will help you reach your audience. So, let’s get down to business. What is a Successful Webinar What makes a successful webinar is not only the content you produce, but ultimately the impact it has on your target audience. A great webinar is one that inspires audience engagement and interactions with the topic. Webinars are often made by individuals or companies as one asset to their collection of products or services. It is a great way to offer value to the audience, and bring them one step closer to becoming your customers. By creating a webinar, you are creating another way for your target group to communicate with you and get to know you better. Finally, it is a way of building a community around your business and increasing loyalty toward your brand. Platforms For Hosting a Webinar When creating a webinar, an important aspect to think about is the practical solution to how you will execute it. Choosing the best webinar platform means finding software that offers exactly what you need to achieve the best experience for the viewers. Of course, there are many available solutions out there, and some of them might come a bit pricey. If you didn’t plan on spending too much on the tech, that is absolutely okay. You can still produce awesome quality because the essence of your webinar is not the resolution of the video, but the key message you have to share. Step by Step Guide to Promoting a Webinar on Social Media Promoting a webinar on social media is more than just creating advertising campaigns on Meta. It is about putting together a kick-ass social media content strategy, and impressing your audience by inviting them to join your events. These are the most important aspects of your strategy you should have in mind before you get started: The ultimate aim of your campaign – is to bring viewers to your webinar, convert them into your customers, and build a community around your idea. Who you are speaking to – be precise with your user persona. This does include not only demographics but also specific things such as their professional and personal interests. What kind of resources do you have to pull it off – how many people are on your team, how much time can you dedicate to it, and, of course, what is your total budget. Branding of your campaign – are you creating the campaign based on your company’s brand, or are you creating a new brand for your webinar. Where is your content going to be distributed – which social media platform attracts your target group, how many social media will you expand on, and how long is your campaign going to last. Testing – very few campaigns start off as a great success. Use analytical tools to learn how your campaign is performing, and improve it with every next iteration. Now, let’s see how you can create a social media campaign to promote your webinar, step by step. Step 1 – Define Target Audience Before you start creating content and launch your campaign, the first step is always to identify your target audience. When making a social media campaign, a careful definition of the audience can save you time and money. Some inexperienced marketers create social media campaigns for all possible channels at once. Clearly, the audience on TikTok and Twitter is significantly different, and thus at least one of them is a poor choice for their promotional ads. In social media channels, the demographics of the users are quite specific. More noticeable than most, age gaps between two channels can be decades. Also, B2B marketing is targeting a whole different audience than B2C, and for this type of campaign, you will probably want to choose LinkedIn or a similar professional network. Step 2 – Create Branded Social Media Pages Once you have determined who your main target groups are, it is time to create an awesome brand that will resonate with them. At the core of any good brand are the essential values you are building your business upon. A brand is more than just a logo – it is about the way you are presenting who you are, what your mission is, and the way you communicate to your audience. The visual representation of your brand should be aligned with the language you use in your copy, and the vibe you wish to transfer to everyone who comes across your logo. ​​ First of all, you need an active personal or business social media page. If your webinar is a product on its own, and not a part of your business campaign, setting up social media accounts for the webinar itself can be a good decision. A strong brand is the pillar of any successful content marketing, and this includes content you create for social media. Each profile you or your company have must be consistent with your brand image and brand voice. This goes for every type of content you create. When completing this

Learn how to turn clients into brand advocates by having them talk about your company, products and services without you having to say a word.