Global digital ad spending is expected to exceed $700 Billion. This growth is driven by video marketing, AI, social media marketing, email marketing, and other personalized strategies marketers deploy to generate more high-quality leads and sales. If you compare it to 2023 data, that’s a sharp 15% increase.
It can be a challenge for marketers who want to remain relevant, competitive, and profitable. Keeping up with the ever-changing digital marketing space, consumer behavior, and algorithm changes in marketing platforms isn’t easy.
In this blog post, I shared with you the major online marketing trends I have identified and, based on my analysis as an online marketer, will change things in 2025. I also introduced you to online marketing tools I have explored and trust will help you adapt to these changes, so your marketing strategies remain future-proof.
Emerging Trends In Online Marketing For 2025
I have identified some emerging trends in online marketing for 2025 which every marketer should pay attention to. These trends are going to change the digital marketing space and the earlier you recognize and embrace them, the better it is for your marketing goals.
Social Media Communities
As a marketer, you will be leaving money on the table in 2025 if you don’t build communities on social media. It’s now a strategy for marketers to have vibrant Facebook pages.
Interestingly, Facebook is pushing up pages on the feed to keep the engagement level on its platform higher. This is a win-win. Marketers will build a community of loyal audiences, customers, and even online brand ambassadors, while Facebook will make more money via ads.
The story is the same on YouTube. It now has a community feature designed to help video marketers interact with their audience.
All you have to do is post valuable content that spreads the good news about your products and services, engage your audience in the comments, and encourage them to share their views about your brand.
AI-Powered Marketing
We can’t deny the impact AI has made in online marketing in 2024. From my observation, it’s going to play a more important role in 2025, especially generative AI.
Online marketers are using generative AI for content creation. Imagine having AI create a content outline, and write content brief and social media posts for you in a few minutes. Marketers are also using it for personalized advertising and enhanced customer support.
Let me break it down for you.
Content Creation: Jasper AI and ChatGPT are two popular generative AI tools that when given a detailed prompt, can create high-quality blog posts, social media content, and ad copy in minutes.
Narrato AI is another AI content platform that offers over a 100 AI templates and micro tools for handling all types of content creation needs, from blog writing, social media, email marketing, and everything in between.
For enterprise-level content creation, the Typeface AI content platform is an excellent option. It features brand-personalized AI tools that can assist in crafting engaging and targeted content for ad campaigns, websites, and customer journeys.
The interesting thing is that they save cost when compared to the cost of hiring a human copywriter and at the same time create tailored content which boosts engagement and conversion.
Personalized Advertising: Marketers are looking for ways to better target customers, and AI seems to provide that answer. In 2025, marketers who aren’t leveraging AI algorithms to analyze large amounts of customer data to deliver highly targeted ads will lose customers and clients to competitors.
AI-powered advertising tools can better predict customer behavior, and recommend products and services based on personal preferences, social media engagements, and browsing history. This ensures customers see the right message at the right time, which boosts the chances of having them convert to sales.
Customer Service Automation: Marketers are using AI-powered chatbots and virtual assistants to enhance customer support. Many landing pages have a chatbot that pops up when you interact with the page asking how they can help you. The same is true when you visit Instagram and Facebook Business pages. These trends will change customer service in 2025 when more marketers will rely on automated customer support to respond to FAQs and resolve complaints while maintaining their brand voice.
Conversational AI and Voice Search
With voice-enabled devices and smart speakers becoming more popular, voice-activated search is set to dominate online interactions in 2025. This new dimension demands a shift in the way marketers approach search engine optimization.
Unlike traditional text searches, voice search is transforming how users find information on the web. Voice queries are longer and conversational, and also help disabled users easily find information on the internet. This has made devices like Siri, Google Assistant, and Amazon Alexa popular.
Video Commerce and Live Shopping
Video content consumption is on the increase and this has given way for video commerce and live shopping to be an integrated part of online marketing. Visual social media platforms like YouTube, TikTok, and Instagram understand this and that’s why they are launching and optimizing live shopping features to create a seamless video commerce experience in 2025.
TikTok and Instagram now have in-built shopping features that allow users to shop for items directly from videos. Video ads with clickable buttons allow users to learn more about a product or service without exiting the platform.
On YouTube and TikTok, short-form videos drive more engagement, and the algorithms of these platforms tend to favor short and entertaining videos.
Marketers and brands are leveraging live videos to boost their engagement and conversion rate while building a vibrant community.
All these suggest that video commerce and live shopping are going to be a game-changer in 2025, hence the need for marketers to pay more attention to them.
Hyper-personalized and Interactive Email Experience
Some email marketers are already testing hyper-personalized email strategies.
Thanks to email marketing platforms with built-in AI features, they can analyze subscriber behavior and craft highly tailored campaigns designed to drive action.
E-commerce brands in jewelry, beauty, and fashion — particularly those that rely on promotional newsletters to drive sales — stand to benefit the most from these innovations.
In 2025, we’ll see more marketers using AI to enhance email subject lines, dynamic content, and even visual elements like memes and photos.
Hybrid Webinar Hosting
Webinars have become a crucial online marketing strategy ever since the Covid pandemic. Many marketers use it to build relationships with their target audience, earn their trust, and in turn sell products and services to them.
I see it gaining momentum in 2025 especially hybrid models which blend live and pre-recorded for flexibility and reach. Some marketers are already using tools like Restream to stream live webinars on YouTube, LinkedIn, and other social media platforms to boost reach and generate more leads.
How Will Changes Impact Marketers In 2025?
These anticipated shifts in online marketing in 2025 will surely impact marketers and below is how it will.
Increased Need For Personalization
As online marketing evolves, customers are now aware that marketers are competing much for their attention, so they expect personalized marketing messages that speak to their needs, preferences, and behavior.
This means that the generic content or messages won’t cut it again. Marketers will need to focus more on tailored content to stand out.
Let’s assume you are an email marketer that sells women’s products. The generic email campaign aiming to sell the same product to all audiences won’t work.
Instead, you need to segment them into products they prefer based on their previous interactions, then craft a targeted email that will convince them to take action.
Also, marketers need to invest in marketing tools that analyze customer behavior and create reliable customer data needed to tailor content to their specific preferences.
Fierce Competition For Attention
Every day, your audience receives plenty of emails, sees various social media posts on their feed, and even gets automated messages once they visit web pages.
All these suggest that a lot of marketers are competing for their attention. These have reduced their attention span, making them engage content they see as the most valuable to them.
As a marketer, it’s now up to you to rise to the challenge and create high-value content that resonates with your audience.
Focus more on short videos, infographics, quizzes, short text posts that tell a story, and live videos. These types of content drive massive engagement on various online marketing platforms and are capable of generating high-quality leads.
Acquiring New Skill Sets
Using effectively some of the latest marketing tools that are designed to help marketers compete favorably requires acquiring new skill sets.
For example, using AI for personalized content generation requires learning how to feed AI writing tools the appropriate prompt. The same is true if you want to use it for tasks like predictive analytics and customer journey automation.
Balancing Automation with Human Interaction
As AI and automation become a cornerstone in the digital landscape in 2025, marketers will struggle to balance the use of artificial intelligence and human intervention to ensure communications with customers don’t sound robotic and that content and data generated are reliable.
AI-generated content should be edited and tweaked to add a human angle. Chatbots should make it clear they are AI-driven and must be programmed to transfer chats to humans for better explanations.
Tools That Will Help Marketers Adapt
To adapt to trends and changes that will happen in online marketing in 2025, there are advanced marketing tools you should use.
Bulk.ly – Social Management Tool
Growing your social media communities and effectively engaging your audience is hard without a reputable social media management tool. You need to schedule posts, engage your audience in the comments, and track performance. Bulk.ly handles all these tasks even while you sleep, so you can focus on other crucial aspects of social media marketing.
Interestingly, Bulk.ly has an in-built AI tool that helps with content ideas that will fly on different social media platforms. Plus it integrates seamlessly with major social media platforms like Facebook, Instagram, LinkedIn and X.
Getcontrast – Webinar Hosting Platform
Getcontrast.io is the next-gen webinar tool for busy marketers who want to run great webinars. It’s branded with your logo and colors, from the registration emails to the clips you create. Its repurposing features help you turn a single webinar into multiple clips with subtitles and content like blog posts. Plus it offers powerful engagement features like chats, polls, Q & A, and surveys and integrates with third-party marketing tools like Hubspot.
TikTok – Video Commerce and Live Shopping Platform
TikTok is no longer the social media for Gen Zs. It’s now a social media platform that is popular for video commerce and live shopping.
Many users of different age groups prefer it for live shopping – thanks to value videos from creators and influencers that review products, thereby helping users make an informed decision.
As a marketer who wants to leverage live shopping to boost sales, TikTok is a great platform to start. It has advanced features dedicated to helping marketers, creators, and influencers make more sales.
For example, there are shoppable videos where users can click on a product tag and learn the features and price of a product without leaving the platform. During live-streaming, you can demonstrate how to use a product, discuss the pros and cons, answer questions from your audience in real time, and have them purchase the product you featured in your livestream.
Zendesk – AI Customer Support
Zendesk is reliable when it comes to using artificial intelligence to provide customer support. It leverages AI to respond to customers’ inquiries and concerns and offer help in real-time.
I like the intent and sentiment analysis feature that analyzes the motive behind a customer’s message and detects frustrations and emotions, which helps it provide a satisfactory answer or solution. Interestingly, it integrates with different marketing channels like emails, social media, SMS, and live chat.
Final Thoughts on How Online Marketing Will Change
Online marketing in 2025 will be a different game compared to 2024. As a marketer who wants to remain competitive and relevant, it’s important to adapt to trends and changes that will shape the industry in 2025.
I have listed and discussed them with you here. Starting from social media communities, and AI-powered marketing to hosting hybrid webinars, you have all the tips and tools you need to compete favorably and generate more leads and sales in 2025.
