Capturing those beautiful moments on your big day is probably on top of your list of to dos as you plan your wedding. The good news is, in this day and age, you have many options to achieve this goal. Those options include social media content creators.
With their stunning photography and engaging videos, social media wedding content creators can easily help you preserve those unforgettable memories. But you need to know how to leverage them in the first place.
In this article, you’ll learn everything you need to know about these types of content creators, from expected average costs to choosing the right one, so you can relive your magical wedding for years to come.
Let’s get started!
What Is a Wedding Content Creator?
A wedding content creator specializes in capturing and producing visual content specifically for weddings. This visual content ranges from photographs to videos and other graphics. Their goal is to document every detail during a couple’s wedding celebration and share them in a creative way.
Wedding Content Creator vs Wedding Videographer
If you think that’s just what a wedding videographer does, well, you’re kind of right. But there are key differences between these two professionals. The differences lie in how they present their wedding content and their goals.
A wedding content creator focuses on producing engaging content that captures your beautiful wedding moments in real-time. Their goal is to make shareable content to create a buzz around your special occasion. From behind-the-scenes pictures to Instagram Reels of wedding performances, these pieces of content are bite-sized and published right as the events happen.
Wedding content creators can leverage different platforms to distribute this content, from a dedicated blog to social media. A social media wedding content creator, in particular, which shall be the focus of this article, leverages social media platforms.
A wedding videographer, on the other hand, is in charge of creating a single cinematic representation of your special day, as in the example below:
They capture everything from your wedding preparations, actual ceremony and vows, and speeches, edit these professional shots, and weave them together to create a full-length video. The content isn’t disseminated as key events happen. Instead, the final output serves as a keepsake the couple can look back to to relive their big day for years to come.
Why Hire a Social Media Wedding Content Creator?
Hiring a social media wedding content creator can be costly. Be prepared to shell out at least $1200 for 10 hours of coverage. However, it can bring several benefits.
For one, a social media wedding content creator brings the ultimate advantage of personalized storytelling. All you need to do is brief your chosen content creator about how you want them to document your big day. Then they’ll do all the heavy lifting for you. Social content creators are experts in capturing even the smallest details–from those cool groomsmen sunglasses to even the bride’s wedding gown pleats—and weaving them into a narrative you want.
The result is content that reflects your idea of how a wedding celebration should be.
These professionals are also quick with scheduling and publishing. So, once something happens, you can rest assured they’ll have related content published on social media. Even your loved ones who couldn’t physically be there with you on your big day can experience those emotional moments with you in real-time through their posts.
Plus, social media wedding content creators know how to optimize timing for maximum engagement.
Speaking of their content, expect it to be top-notch as well. Social media wedding content creators boast skills in professional editing and curation. With their expertise in photography, videography, and graphic design, they can easily elevate your content into something you and your loved ones will cherish forever.
Lastly, social media wedding content creators have a strong online presence. So, even people who are outside your networks can take part in your wedding celebration through your content creator’s posts. People get married to, among other things, broadcast their ever-lasting love for each other to their loved ones and friends. If you can make that affirmation before a wider audience, why shouldn’t you, right?
Of course all this isn’t to say you should no longer hire a videographer when you hire a social media wedding content creator for your big day. Remember, wedding content creators are there for audience engagement. They post their content on social media as they happen to get those likes, comments, and shares. Wedding videographers, on the other hand, create that one final cinematic masterpiece that tells the beautiful story that is your wedding day. Once done, it becomes part of your memorabilia you and your significant other can watch and rewatch.
In other words, if you want to get the best of both worlds, hire both a social media wedding content creator and a wedding videographer. The first can help you with bite-sized content for weddings people can engage with on social media. The second can help you craft that keepsake you and your significant other will cherish forever.
How to Select the Right Social Media Wedding Content Creator for Your Wedding
So you’ve decided to hire a social media wedding content creator for your wedding. Great! But there are many offering their services online out there. How can you ensure you choose the right one for your big day? Just follow these tips:
Review Their Portfolio
The best way to know if a social media wedding content creator will deliver on your wedding day is to examine their work.
If they have their own social media account or website, you’ll usually find their previous work there.
Create a list of your potential content creators. Then use a free screen recorder to take snippets of each person’s work. Paste the relevant snippets beside the name of each content creator on your list. With this type of list on hand, you can easily compare and contrast portfolios.
If a potential content creator doesn’t have their portfolio online, ask for it directly. Professionals who have been doing this for a long time should have a comprehensive body of work to present to you.
When examining their portfolio, look at the style they use. Does the playful vibe resonate with you? Or do you prefer a more elegant and subdued tone? You can discard the social media content creators who don’t meet your style requirements.
Take a look at the diversity (or lack thereof) of the content they produce as well. Do they create everything under the sun–from Instagram Reels to ordinary posts and quizzes? Or do they just stick to one content format? When creating your list of potential wedding content creators to approach, remove the ones who don’t appear to be versatile content creators as well.
Check Their Social Media Engagement
Make sure you check your potential wedding content creators’ social engagement, too. Remember, the whole point of hiring one is to create a buzz around your big day. How can they do that if they can’t even generate likes, shares and comments for their own social media posts or their previous clients?
Beware of potentially fake followers. You can check the profiles of each content creator’s followers manually. When was the last time they posted? Do they have a profile picture? Do people leave comments on their posts? If they don’t post as frequently, don’t have a profile picture, and have no comments from other people, chances are, these are just fake accounts created to boost social media engagement.
If you find that the content creator or one of their followers is friends with fan-buying accounts, chances are, that influencer is also gaining fake followers.
Don’t like this tedious process? Then just leverage automation. There are tools such as FakeCheck that can flag suspicious followers by analyzing individual social media accounts.
Check Reviews and Testimonials
Check feedback from previous clients to get an even better idea of the content creator’s quality of work and professionalism. You’ll usually find these online, on their website or in the course of your research.
If you don’t find any, you can ask those previous clients directly. You should know who these previous customers are when you review each content creator’s portfolio. Then just perform a quick search of their contact details online.
Be concise when writing your email. Just introduce yourself and your primary reason for sending your message. Apart from the quality of work, ask about the content creator’s responsiveness and willingness to adapt.
You’d be surprised at the many responses you’ll get from people who are willing to help you decide the right content creator for your big day.
Ask about Their Process
Don’t just choose a social media wedding content creator on the basis of your online research. Go straight to them to ask for other relevant information, too. For example, what’s their process for creating content? Do they have a timeline for shooting and publishing? Or do they just go with the flow?
Understanding their process will help you visualize how they’ll fit (or not fit) into your wedding day schedule.
.You can interview your potential candidates via video conferencing platforms or email if you can’t meet them face-to-face.
Prepping Your Chosen Social Media Wedding Content Creator
Let’s assume you’ve made your final choice. Your job doesn’t end there. To ensure optimal results, you want to make sure your chosen social media wedding content creator knows exactly what’s expected of them.
So, follow these tips to prep them before the big day:
Discuss Your Vision
Arrange a meeting with your chosen social media wedding content creator to discuss your overall vision for the social content. Do you prefer a playful tone? Or maybe an elegant theme is more to your liking? Are there specific moments you want them to highlight? Is there a specific hashtag you want them to use?
Encourage them to ask clarifying questions so nothing is subject to other interpretations.
Define Your Deliverables
Make sure you also define what types of content you expect at the end of the day. Do you expect a specific number of social media posts? Of that total, how many Instagram Reels, polls, ordinary posts should they deliver? You can even offer AI templates they can follow for their content.
The more specific you are about your expected deliverables, the better.
What’s a Typical Day for a Social Media Wedding Content Creator?
You need to make sure your chosen creator has everything they need to create engaging content on the big day. That’s why it helps to know what a typical work day is like for them.
When they get to the wedding venue, they usually do some scouting first. The goal is to know the best spots for capturing those beautiful and candid moments throughout the day. During this pre-planning stage, they look for the best lighting conditions and angles and also visualize the best ways to tell their stories.
After scouting the entire area, the content creator will start documenting even the smallest of wedding details. So, they might be seen taking pictures of wedding elements such as floral arrangements and table settings, or taking videos of last-minute wedding preparations. Once they have enough, they’ll choose the best material and edit the content. They might add creative elements like filters, music, and captions that align with your vision.
They might also incorporate the designated hashtag for the wedding to reach more people with the content.
They’ll get even busier once people start coming in. Social media wedding content creators will start engaging with the guests and filming them as they share their experiences about the wedding event online. They’ll again edit this material and post the polished content soon after for more real-time engagement on social media. This dynamic approach ensures they build more excitement for your wedding.
As the day progresses, these creators will just follow this process of wedding content creation, editing, and publication. By the end of the day, they will have posted a wide array of bite-sized images, videos and text on your chosen platform, each reaching a broader audience and with their own likes, shares, and comments.
All that said, to ensure your content creator’s work is seamless on your wedding, make sure there’s enough lighting in your venue, especially in the places where the key moments are expected to take place. You’ll also want to notify your guests about the presence of a social media wedding content creator who will document your big day. This way, they won’t be surprised when someone comes up to them and asks them questions.
As a final tip, ensure your venue’s Internet connection is spotless. Remember, your social media wedding content creator will be posting content as events occur. They can’t do that if they have a weak or non-existent Internet connection.
Final Thoughts on Wedding Content Creators
A social media wedding content creator can create a buzz around your big day and enhance audience engagement. But for the best results, you need to leverage them the right way.
Start by choosing the right content creator–review their portfolio, check their social media engagement and reviews and testimonials. Don’t forget to ask about their process of content creation.
Once you’ve chosen your social media wedding content creator, you’ll need to prep them. Discuss your vision in clear terms. Also, define your deliverables.
To ensure their work is seamless on the wedding day, make sure you prepare your venue and guests as well.
If you follow these tips, you’ll get the most out of your investment. Rest assured that your wedding day will be beautifully documented on social media and the most wonderful and impactful moments shared.