Essential Social Media Branding Tips for Small Business

With the overabundance of content available on social media, no doubt, brands are exploiting their ability to produce and publish selling oriented media to the fullest using essential social media branding tips. With billions of active users across the globe, social media does present a huge opportunity to cash-in on the hype it gets from the masses.

Today we have reached a level where there is more than enough marketing content on social media than people can actually consume.

According to a recent report by HubSpot, Facebook ads with images are 75%-90% more effective, and 93% of social media advertisers use Facebook. Furthermore, 37% of consumers find purchase inspirations through social media, making it the biggest source of inspiration for consumer purchases.

In light of this information, let’s take a quick look at some social media branding tips which might help you to create an impact for your own brands and businesses.

Audience Preferences

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We all are becoming increasingly aware every day as to how our preferences matter in everything we do. Likewise, brands are also emphasizing the need for personalization, especially when they want to give out messages and communicate with prospects and leads.

Social media offers you a nice ability to have your say in a much open environment where there is presumably less friction. One of the best examples of brands choosing to stick with audience preferences is Be Girl® where they go all out to make discussions more comfortable regarding concerns that might be considered taboo in various cultures around the world.

This also closely ties in with their vision which focuses on making young girls understand their body and never let it stand in the way of health, opportunities, and success. Their mission is to make affordable, beautiful, and innovative products for womankind.

So far, they have delivered an exceptional ability to understand the various troubles a girl to this day might experience when they are growing up, and their bodies are going through changes. Be Girl nails the audience preferences like a pro.

Content that Bonds with Users

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This year COVID-19 hit us hard and brands needed to step out of their shells and deliver with content that truly bonded with users. With over 18.7 million followers, Sony’s PlayStation upstaged everyone by announcing its “#PlayAtHome” initiative which encouraged users to stay at home and play several games for free, including ‘Unchartered: The Nathan Drake Collection’.

This was met with huge applause from the community, and there is no wonder that in recent years PlayStation has implemented various marketing activities and seen tremendous growth in its followers since the past five years.

Brands need to do this often and reach out to users that instantly create a strong bond with them. PlayStation does a commendable job when it comes to posting content regularly and builds relationships with users.

Their social media feed has almost everything that one gamer could desire for. There they can find new updates, patches, information, release dates, upcoming games, and so much more. This keeps the users engaged and craving for more. Many gamers with Twitter accounts follow PlayStation because they know every day there is going to be something new waiting for them to discover.

Excite Your Audiences

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Social media is a platform that is built around an environment that induces excitement in users. This is a vital focal point which social media centers around, and that is to entice the audiences, make them drool, and give them something to freshen up. Brands can use innovative design not only in their social media posts to attract customers but through intuitive products as well.

Wayfair does a fine job posting exciting new content on their Instagram account where they let you experience what their brand is all about. They offer you a zillion things to consider buying when it comes to home furniture and décor. With over 5000 brands of furniture, cookware, lighting and more they know that is never enough for the audiences.

In several of their posts, you will find a complete design and setup of a living room, dining room, and bedrooms where they place their products offerings. To make it more interactive for the audiences, they tag each item with a clickable-link when a user rolls their mouse over a particular item.

This makes it fun for audiences since as soon as they spot something on their post that excites them, they can simply click on the image that takes them to their online store where they can finish buying the product.

Humor That Makes Them ROFL!

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Without question, humor is perhaps one of the biggest assets that brands can utilize to instantly break the ice, reach a certain level of friendship with customers, and make the air lighter for everyone else. A great example could that be of Amazon, where they responded to their customer’s post about their brand in a funny and witty manner.

Social media, in itself, is a community that greatly values humor, and many users often go get a good laugh through the platform. As a brand, you should strive to deliver the right notes and push the right buttons. Humor is indeed a winning strategy! Laughter is a universal language, hahaha for some while it means all the same when it is Jajaja or kukuku.

Humor unifies us all and helps us break away from barriers and negate through undue prejudices. In a world where racial discrimination is still a serious issue, the online community vastly disapproves paradigms that support one community over the other. Humor thus bridges the gap regardless of our demographic, geographical location, race, ethnicity, and skin color.

Keeping It True to Your Core

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Every brand out there has a purpose that further guides in developing a long term vision for the establishment to chase after. Deviating, from your true nature, takes the spotlight away from what is actually meant to grab the attention of the audiences. GEICO Racing on Twitter is a great example in this regard.

Even though it’s a subcomponent GEICO, an insurance company, GEICO Racing will always focus their posts related to their NASCAR team which they sponsor along with race updates. This show commitment and consistency, which is much appreciated by many users across the globe.

People love to follow channels and platforms online that dedicate themselves to particular. This allows strong associations for customers to thrive. With continued familiarity, brands become archetypes for their particular niche and are etched into the minds of their viewers and followers.

This is what GEICO Racing is exactly doing right now. They want to affiliate themselves with the racing community, so while the mother company deals with much broader subjects and themes, this particular account on Twitter is solely catering to fans and followers of NASCAR and other racing enthusiasts.

Make Them Think

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What is a promotion on social media without giving a chance to your audience to experience hands-on what your brand is all about? Companies nowadays need to amplify their game to the next level and seek to create interactions and opportunities that bring their offered products and services closer to their targeted audiences.

For your brand’s success on social media, you need to make sure that your posts ignite action online. In order to do this, you need to dish out offers and experiences that will make them think twice before scrolling elsewhere.

BMW’s Ultimate Driving Machine was able to execute this strategy in style. They offered viewers an invitation to an exclusive event being held at the LA Auto Show in 2018.

No doubt this powerful branding message, tagline, and the world-class event was able to motivate a lot of followers online to take time out of their busy lives and find out what the BMW brand was all about.

A quick 17 seconds long teaser video was a good choice as well as it was further able to tease audiences and build up the curiosity for them to experience the latest cars up close.

Panache & Simplicity

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Sometimes if you want to make your brands look sophisticated, you need to stick with an elegance that is brought through simplicity. Instead of overloading your audiences with a heap load of shapes, sizes, and colors, all you need is your branding theme and simple colors to spell out luxury or exclusivity.

Casper a mattress manufacturing company and public e-commerce that offers sleeping products do this perfectly. Their soothing images with beige and blue brand colors just make you snuggle in and get cozy yourself. This is indeed powerful messaging that instantly strikes people and release a burst of emotions and feelings.

To make things even simpler, they follow up on their post with hand-drawn illustrations almost saying that they are too comfortable as they are to even make an effort to hire a professional.

All of this plays really well with their other branding themes that instantly induces a level of laziness and comfort that could make anyone feel drowsy and instantly crave for a power nap. This is how they want you to feel, peaceful and calm before you put those eyes to rest.

Selling a Lifestyle

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There are plenty of companies out there that sell you products and services; however, as a brand, you need to think like a living and breathing entity. That is why, with the passage of time, it is becoming essential that brands move beyond their product offerings or service listings and move towards actually selling a lifestyle.

Brand in itself is an experience and to promote your brand you need to deliver a lifestyle they would desire to have or gladly adopt. I chose the brand Lululemon here as their marketing team quickly established themselves as the upbeat and go-to store for all things related to athletic apparel and technical clothing.

Their marketing mix breathes an outdoor experience and a fitness-savvy lifestyle where people like to be on the move while staying sharp and healthy. Every single move is dedicated to promoting an active lifestyle that simply says no to being confined at homes. Their current movement of hosting a virtual sprint during COVID-19 is inspirational and has stirred a lot of their followers.

It shows that no matter how big the challenges, with a supportive community, anyone can strive forward and overcome challenges. Talking about lifestyles, personal statement help providers also encourage students to hire their services and stop worrying about their troubles regarding academic written work.

Visual Eye-Candy

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Adding visually appealing elements to your post is absolutely adored by social media platforms. In fact, social media platforms promote visual elements more than just written words or taglines.

As a brand, you need to think in this perspective where you are able to highlight and promote your offering through eye-catching, attractive, and attention-grabbing material that can make people pause and look more enthusiastically at your posts.

Here we have an example of Starbucks ‘#ColdBrew’ the image signifies through shadows that the sun is out anyone would believe in their right mind wouldn’t simply mind grabbing a cold beverage to beat the heat.

Its true a picture is worth thousand words, but how you portray that image and the story it instantly generates in the minds of viewers is purely a piece of art. No technical expertise can compare to innovative and creative designs when they hit the sweet spot.

As a brand and business, you should always consider the opportunity of making your post look great with appealing visuals as they are instantly able to make head turns and can even favor a post to become viral throughout the masses. A tactic also used by many Web Hosting Companies to gather clients, leads, and attract prospects.

Social Media Branding Tips Takeaway

The impact of social media for brands and their marketing endeavors is undeniable. With internet penetration increasing at a progressive rate amongst the masses, the use of social media is also projected to increase at a tremendous rate in the coming years.

Plus we have technologies like AI and 5G just waiting around the corner to become more publicly accessible. They will drastically improve companies and their efforts to promote themselves using social media.

I hope this post was able to offer you some delightful insights regarding how businesses can brand themselves through social media. For more questions, leave a mention about your feedback or query in the comment section below. Cheers!!!

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Social Media Lead Generation: Get More Leads With These Strategies

A great number of marketers have this approach that social media is just a place for edifying brand reputation and individuality. It cannot contribute to increasing your brand sales. After all, who buys a product after watching a YouTube video or reading a tweet?

It seems weird, right.

Reality is that by implementing the right strategies, you can attract more customers towards your brand through social media lead generation. Social media is much more growing your online business and connecting with your current clients.

Approximately 71% of the small to mid-size companies are using social media platforms for promoting their products out if only 52% of the post content daily (here’s even more lead generation stats). You can increase your business revenue by generating leads on social media. You can make use of your creativity and post content on your social media that will help you grow your business.

If you don’t give much importance to lead generation, you won’t be getting the social media ROI you expect from all your hard work. It’s high time you learn the right tactics to generate leads on your social media account.

Linking Lead Generation with Social Media

Let’s first understand what lead generation is. This is an essential step for every business to get more sales. When clients ask for product detail, this shows that they are interested in the products you are offering. Now, it depends on your ability to turn them into your clients.

When a brand is selling its products or offering services to their clients, what they need the most is generating leads. When a brand can secure a lead through their social media accounts, they need to nurture it with valuable content. This is termed as lead nurturing. This way, a brand will be able to convert the lead into a long term client. Lead generation is like getting to know your customer’s interest and what sort of products can eventually convert them into clients.

Previously, leads were generated through survey forms, but the emergence of social media completely transformed the way business is done.

Social media platform makes it much easier for the business to find their targeted audience and convert them into sales leads. An active post about any of your products will help you increase your followers. Since everything is done online, it is easier to collect data on each of your leads.

Choosing the Right Social Media Platform

One of the crucial mistakes you make when you begin to work on building your brand’s online presence is trying to get leads from the wrong social media platform. Rather than randomly choosing a social media platform for your business, you need first to know about your target audience. Individuals are more likely to assume that Facebook is a good choice to begin selling online, but that’s is not always the case.

For B2B marketers, LinkedIn should be their first priory. Around 44% of businesses can get leads through the LinkedIn platform. Facebook comes in the second and then Twitter. The best way to decide the right platform for your business is by knowing your audience, defining your goals, and finding the audience by analyzing the user’s demographics.

Social Media Lead Generation On Facebook

Consider you have chosen Facebook as your business platform. There are 2.54 billion active users that use it to build relationships and contacts with long-distance and old friends. Facebook can be a good platform for finding loyal clients, but the biggest hurdle many brands encounter is reaching the new audience ad growing their followers.

You have carefully considered your business goals to generate leads through Facebook. For a new brand, Facebook might not be a great option. But if you are looking for a long term and dedicated clients, then creating your business page of Facebook can be fruitful.

Social Media Lead Generation On Instagram

Another fastest growing social media platform these days is Instagram, particularly among the young generation. It totally relies on photos and videos and can help marketers generate lead through it and convert them into sales. If you are having a visual-based business such as art, food, clothes, makeup, or traveling, then Instagram is a good enough platform for user engagement. All you need to do is create compelling posts that can get you more likes and followers.

Social Media Lead Generation On LinkedIn

Next comes LinkedIn. Currently, it has 80 million active users and is being mostly utilized by the older generation. Most of the users on this platform are among the ages 25 to 50. This social media platform is mostly used by the individual’s job searching and building their network professionally.

This platform is quite narrow and unique, making it useful in generating leads for B2B businesses, recruiting potential employees, and general networking. The process of lead generation is a bit different on LinkedIn. Still, the strategies we are sharing can help you in getting more significant leads irrespective of the platform you are using for your business.

Effective Strategies for Social Media Lead Generation

Now that you have established your business on an online platform, the next step for you is to capture leads and expand it. Lead generation is one of the biggest challenges many marketers face, but social media can greatly contribute to tackling this task. Here some of the effective strategies that can help you in generating quality lead through social media platforms.

Profile Optimization

Before you decide to launch your lead generation campaign on your social media, you need to make sure that every detail is present on your page. From contact details, to sign up icons as well as shop now button must be present to get people to follow your brand page. The contract specifications for your business must be present, making it easier for people to ask you about your products and services.

You must have a customer support agent who immediately caters to the client’s queries. Depending on your business nature as well as the platform, you need to add sign up feature for newsletter subscription or shop now like the one provided on Instagram to lead your client to your brand website. Also, you can take benefit by linking your bio on your Twitter, Instagram, or Pinterest page.

User-friendly Landing Page

Several times when the clients decide to click on your provided link, they had to face huge disappointment due to a chaotic landing page. You need to make sure your landing page attractive and user friendly. Customers expect to easily find the information when they click on the given link and when you need to generate leads, you better not dissatisfy them. A decent landing page can be scanned easily, providing individuals with a clear direction to find relevant information.

If you have attached a form, they try to keep it simple and short. Asking too many as well as sensitive questions will result in losing your leads. A good approach is to provide your clients with a pre-filled form making it easier for them to complete it.

Considering the example of some reputable firms offering to buy essay UK services that has inculcated this strategy making it feasible for the students to ask for the assignment services.

Offering Discounts

One biggest factor that helps in attracting hundreds of people towards your brand page is offering them discount codes. You can easily increase your brand demand and sales by flashing deals and discounts on your various products. Create an effective strategy by including a strong call to action that would build a sense of urgency among the clients compelling them to check and buy your product.

There is a greater chance that people will respond to your lead campaign by flashing those deals. Many small to medium businesses are implementing this strategy to generate leads and convert them into sales.

Marketing Gated Content

Gated content marketing is one of the simplest techniques of generating leads on social media. These online platforms are a great way to share your creative content with the world. Develop such kind of posts that direct the visitors to your landing page. Your content must be creative enough to catch the visitor’s attention prompting the visitor to sign up for newsletters or fill out the form helping you to generate leads as well as nurture your old clients.

One of the significant elements that should not be overlooked is adding visual content such as videos or attractive pictures to get the audience responses. People only need a few minutes to decide whether they should follow your brand or not.

Therefore, ensure that your brand’s landing page is simple, and the content is catchy enough to compel the readers to share their information with your page. You should give your audience a good reason that prompts them to sign up on your page, whether it’s a valuable newsletter, rewards, or quality products.

Hashtags

Hashtags are an important part when you are using Instagram or YouTube for brand awareness. It helps is differentiating your business page for your competitors and allows you to generate leads and create the brand identity. Most of the people find brands through these hashtags.

When people are surfing through Instagram pages, certain hashtags pop up on the screen. This is because of the pages you are following. More likely, they’ll click those hashtags and find your brand.

This is and the great way many will find out about your brand and become your follower. Make sure you use brand-specific and personalized hashtags, making it easier for the audience to find your brand. Create unique and simple hashtags to aiding the potential clients to find your posts.

This strategy spreads like a “New word of the mouth,” but through social media. Start adding hashtags on your posts, but make sure not to overload it various hashtags. This will keep on spreading and building your followers. Your task is to come up with creative hashtags that can track back to your brand page.

Going Live on Social Media

Live streaming is quite trending these days. Although it’s not an old feature, many brands are using it to engage their audience and capturing leads. A survey suggests that around 80% of the people will prefer to watch a live video rather than reading a full post.

Live streaming can help you in knowing your target audience’s interest and communicate your brand values that will help in building strong connections with them. It’s not necessary to focus your live videos only on your service or products. You can ask questions for the audience to remove all their doubts about your brand. This is one of the highly effective ways to generate leads.

Paid Advertisements

Since a lot of changes are made in social media algorithms, promoting your brand through advertisements is becoming more and more essential. The purpose of these updates is to provide the user with more personalized content. Therefore, a combination of organic posts with paid ads to get to your post seen by the relevant clients. Every social media platform has its own criteria for ads, understand it, and target the options that will ensure your ads are going to the right customers.

Promotions Through Influencers

Influencers are gaining much importance nowadays. They can be a good source of creating brand awareness and capturing leads for your business. There are a micro and macro-influencers present on social media platforms. They can be of great help in increasing your followers as people highly trust their reviews about a brand. You can ask an influencer to use your brand-specific hashtags or promote your discount codes to direct their followers towards your brand page.

Sweep Stakes

Another effective tactic to promote your brand on social media is through holding contests or sweepstakes or offering giveaways. These types of campaigns can be a source of enjoyment for a lot of people, giving you an opportunity to get more data on your leads. For example, a good way is to share a post on your page and prompt your followers to tag friends, like and share your page to take part in the contest. This way, more and more people will get to know about your brand.

Gathering Insights

Insights are a vital part when you are gathering social media leads. The best way is to use Google analytics and get to know about your leads as well as which platform is capturing more leads for your brand page. Increase your efforts in that platform to help you in expanding your business and converting them into sales.

Conclusion about Social Media Lead Generation

Lead generation cannot be done in a fraction of minutes or days. It takes time and requires a lot of patience and effort from your side. Constant efforts and implementing these strategies will help you get more followers on your brand page. Social media is the best and cost-effective platform for creating brand awareness and capturing more leads.

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