How to Become a Brand Ambassador

Ever since we’ve entered the digital era, everything has changed. Emerging technology has made important contributions to the global economic and social-cultural life, resulting in people being able to do what wasn’t possible before.

The Internet has revolutionized both information distribution and communications, causing the rise of crowd-based communication tools, including social media platforms. Everyone has moved away from their former passive role as paltry recipients of information delivered by a variety of media to an active role allowing them to choose what messages to receive, in what way, and when.

The way that we consume content and react to it has been changed forever, and that has had a tremendous effect on the future of brand ambassadors.

In this article we’ll look at how to become a brand ambassador.

What are Brands

Before we answer the questions about the brand ambassadors, let’s talk about what are brands and why a brand is seen as one of the most valuable assets for any company. Basically, a brand is a:

  • recognizable name
  • logos
  • symbol
  • slogan

Alone or together they represent the face of the company and what makes your brand stand out.

Let’s take any of these brands as an example: Apple, Starbucks, Louis Vuitton, Domino’s, Premier League’s Manchester United – they’re immediately recognizable just by logo alone.

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A brand name can provide something really powerful that people can trust, adore, and fully rely on. This phenomenon is understood as brand loyalty and if we ask what plays a vital role in making consumers loyal to the brand, the answer is something called ‘branding’.

What is Branding

Somеtimes small businesses and startups underestimate the importance of branding but as we have already stated above, the purpose of it is to create a perception in a consumer’s mind which they can positively associate with your brand.

Branding carries a message to existing and potential customers that a company takes its business ardently and is intended to keep all the commitments.

With an effective branding strategy, a successful company attracts the target audience towards its brand and these loyal customers become the brand’s supporters. They share their opinion toward this brand with other people and their positive influence helps a company to grow further.

Branding isn’t a new thing. It was originated centuries ago, around 2700 B.C. when farmers in ancient Egypt started branding their cattle to identify them. And the history of brand ambassadors goes deep into the centuries as well.

Admittedly, the classic period of brand ambassadors began in the 1800s, sparked by the rise of national and international companies like DuPont, Coca-Cola, Colgate, Remington, Brooks Brothers, Macy’s, Cadbury, Harrods, Burberry, Mark and Spencer, Jack Daniels and many more. Hoping that this would help to spread the word, these companies sent free samples of their products to people which would be considered trendsetters and influencers today.

During the last century, brand ambassador marketing became one of the main staples in the process of understanding customers, and building and maintaining relationships with them what is marketing itself at a fundamental level.

Who are the Brand Ambassadors?

Today, brand ambassadors are responsible for ensuring that the brand stays visible and becomes esteemed among the customers. They are real people who use certain products of a certain brand, sincerely appreciate this brand, and believe in what this brand is doing.

They can be just loyal fans, partners, or company employees; the main thing is – these people are there to spread the company’s message via social media platforms, networking, and off-line events, all because they want to see that their favorite brand succeed.

In today’s world, fully changed by digital technologies, people are looking for authenticity more than ever before and it places brand ambassadors in a very special position. Ambassadors aren’t trying to push anything on the people they communicate with – they are expressing their positive experience while being competent and informative about the brand.

Brand ambassadors aren’t the advertisers who are addressing the target audience with imperatives: “You should try this!”, or “You should buy that!” They are sharing their personal opinion about a product or a brand because they use the product themselves and believe it will benefit others.

As statistics show:

  • 50% of purchase decisions happen due to Word of Mouth marketing
  • Up to 92% of consumers aren’t keen on ads while trusting recommendations from friends and family
  • 81% of consumers are influenced by friends’ social media posts
  • 70% of consumers read or view online customer reviews first when considering a new product

Also, 96% of the people that talk about different brands online do not follow those brands’ direct accounts. At the same time, about 75% of consumers make decisions regarding what they want to buy through social media posts published by their friends, peers, and people they follow.

This clearly demonstrates the importance of brand ambassadors for activating new users and customers. Recommendations from real-life humans who use products in real life resonate with audiences much better than messages that are spread directly by a brand.

Now let’s talk about what are the types of brand ambassadors. They can be categorized into the five most common groups depending on the brand and their experience regarding the product, their positioning corresponding to the brand’s target audience, the level of their authority, and whether they’ve been hired by the brand on a long-term base.

Types of Brand Ambassadors

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The Niche Authority

These brand ambassadors possess a high level of expertise which provides trust from their followers. Their audience listens to their recommendations and advice. Sometimes these brand ambassadors are experts due to their profession or specialization, but it’s also possible that they have gained experience at some point in time and love to share it with their friends.

Here are some examples of niche authority ambassadors:

  • A ski instructor who promotes Smith Vantage Helmets
  • An ophthalmologist who recommends Alcon Dailies Total1 contact lenses to their clients
  • A cooking enthusiast who advocates for All-Clad pans and pots on their blog
  • A writer who uses Ulysses and keeps mentioning that it’s the best app for creative writing out there
  • A drone pilot who serves as a DJI ambassador

The Peer Advocates

These brand ambassadors are the brand’s existing customers who share their positive impressions about a product with people who have the same interests. Most commonly it happens via the Internet or on social media platforms. People, especially younger generations, trust recommendations from their peers and make their purchase decisions following such recommendations.

Here are few examples of peer advocates:

  • A girl who has acne problems and recommends Desert Essence Pure Jojoba Oil that is noticeably helping her to improve her skin condition to her Instagram followers
  • A teacher who tells other teachers why she prefers using Kdan’s NoteLedge app for interactive mind-mapping
  • A fashionista who shares YouTube videos showing how she uses the Hermes Silk Scarves to compliment her summer outfits

The Enthusiasts

These brand ambassadors are very enthusiastic about the brand they love, willing to promote this brand for little to no compensation. They do it through social media channels, they talk about the brand’s products with their friends offline, and they tend to leave very positive reviews about the products they use without entering into a formal ambassador agreement.

The Formal Ambassador

This category is formed by ambassadors who have entered into an agreement with a brand. Companies provide them with insider information, so these ambassadors get a better picture of the company’s goals.

Usually, there is a written contract between a company and an ambassador that defines certain standards and rules to follow in representing a brand online or offline, but a verbal agreement is also possible.

For small companies and startups who intend to make such an agreement with prospective formal ambassadors and need to ensure that they are entering into a legally binding contract, we recommend using a reliable e-signing software to secure a contract and to be on the safe side of things.

The Employee-Ambassador

It’s not rare when brands use their own employees as ambassadors. These individuals are equipped with tons of insider info about a brand they represent, so they can easily serve as brand authorities. All the while being able to answer any questions people may ask them regarding the brand’s products.

Recruiting employees as brand ambassadors can benefit a company, especially a small one or a newly-formed startup. At the same time, brand ambassadors have to show an authentic affection for their brand and products, otherwise they may sound fake and too promotional, which isn’t good for brand reputation.

So, companies should be careful when offering employees to become ambassadors. Only those who are truly committed to the brand can take that role and help a brand with creating a lasting brand identity and generating revenue.

If you’re creating a brand-ambassador program for a bigger company, you might use an online application form to pre-select the best candidates across multiple departments or countries.

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Source: Brand Ambassador Application Form

How to become a brand ambassador

Companies operating on a larger scale find organic ambassadors by using ambassador search software that makes it easy to find people that talk about certain brands online, leave reviews and share their opinion regarding different products on social media platforms.

Tools such as SocialToaster, Brand24, Awario, BrandChamp, or Zuberance come in very handy when a business is planning to start a brand ambassador program. Packed with advanced features, such software allows tracking an ambassador’s performance and setting up point systems, which helps to pay brand ambassadors fairly for their work.

And for those who are interested in brands advocating and want to bring it on a whole new level, we recommend joining a platform like Brandpassador.

Since brand ambassadors are usually those who are happy to promote their favorite brands without compensation, just because they want to help these brands achieve their goals and be successful, becoming one isn’t hard.

In a lot of cases, it happens naturally. If you have affection toward a brand and you really like their products, wanting to share your knowledge with other people, don’t hesitate to talk about your experience, start a blog, or use your accounts on social media platforms to gush about certain products.

You don’t have to be an influencer with plenty of followers in order to become a brand ambassador. Influencers may speak about a certain product once or twice being directly contacted and paid by the brand. Brand ambassadors advocate for a brand they love using their authentic perspective. As a result, they provide new and prospective customers with a compelling reason to trust this brand.

Becoming a brand ambassador is a great way to support what you love and we believe that you have what to share with the world in order to make it a better place for everyone.

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How to promote a podcast on social media in 2020

Want to know how to promote a podcast? Using social media to promote your podcast is the best way to attract regular listeners. Seeing as more than 3.8 billion people have been on social media platforms since the start of 2020 alone, finding your niche audience via the use of a professional social media page is a podcast’s best chance at success.

Posting your podcast on social media means you’re making use of the most powerful and accessible tool currently on the digital market; social media doesn’t cost to use, and that’s precisely why you need to leverage its power in favor of your podcast. With this in mind, here are 11 ways to promote your podcast on social media in 2020.

Know Where The Listeners Are (Pssst. It’s iTunes)

iTunes is one of the biggest podcast platforms in the world – with over 800,000 different podcasts currently hosted on it, and over a billion downloads of these podcasts month by month.

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They beat Youtube, Google, and Spotify out of the water entirely. Make sure you’re on iTunes, as well as on Spotify or as videos on Youtube, which is a very useful form of social media. Being accessible ensures people can listen to you – almost 80% of podcast listeners tune in while commuting.

Tailor Your Posts for Different Platforms

Why? Different social media platforms are going to require different kinds of promotions since your audience will vary from platform to platform. Your podcast is in an audio format, of course, but you can write some copy for it, as well as come up with logos and/or brand friendly images to make it more visually appealing to your listeners.

Instagram, for example, is very much a visual platform with lots of video content, and will need good graphics and interesting angles to draw a user’s attention. Facebook likes content that’s easy to share, so make your posts bold and bright with snappy headlines. And on LinkedIn, blog posts and in depth news sources always rank highest.

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Image courtesy of Instagram

Invite Guests

Having guest speakers and/or hosts on your podcasts means you can leverage their name to promote your podcast.

In 2020, there are more podcasts than ever before, and you’re going to be spoilt for choice when it comes to well-known names.

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Don’t worry, your podcast has something to offer here. With the right promotion, your guests will bring their audience over to you, and you’ll be able to do the same for them, so it’s very much a relationship of give and take.

Release as Much as You Can

If you’re just about to release your first podcast episode, it’d be better to have the second or third episode ready to go at the same time. This allows listeners to really get into the swing of things, and settle in to enjoy what you say during your episodes.

Plus, the more content you can post within a 24-hour timeframe, the better your podcast is going to rank based on activity algorithms.

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Try to aim for 3 episodes at once, and then release 1 episode at a time on a weekly basis after that. This has been shown to rank best based on research, as podcasts are on demand by nature, and your new audience will expect that of you.

It’s Best To Share Alongside a Blog Post

Why? Blog posts are the main course to the tasty dessert option that is a podcast,

Releasing a blog post with a podcast attached (or the other way around) can increase the number of hashtags you’re able to use, as well as the substantial amount of content your brand has put out there.

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A blog post can allow a listener to go behind the scenes with the podcast. It allows for a greater sense of interaction and also ensures there’s a better click-through rate to your own website or podcast platform.

You Need To Share Teasers

Teasers are a good way to draw the eye, when it comes to promoting on social media platforms.

In a world inundated with different forms of media, all notifying a user at once, having something to pull them in organically is best for retaining their attention. Plus, the more teasers of your content on social media, and the more posts you can share surrounding all these episodes, the better your podcast is going to rank.

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So, if you can share teasers of your work, you’ll draw people in via the simple nature of curiosity. If they like what they hear, they’ll be far more likely to click a link to listen to the whole podcast. Just make sure you’re using interesting and/or funny snippets of your podcast that you know people will get enjoyment out of, even in their 30-second format.

Ask for Feedback

Directly reaching out to your audience, as it stands, could garner you a lot of attention in terms of promotion.

When you ask the people who listen to your podcast to give their thoughts and opinions, you’re guaranteed to get your community engagement rates through the roof. The more people get involved, the more of a digital storm you create, and that’s very good for these platforms, as it attracts more and more regular users.

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This is because of the algorithms social media websites use. The algorithm for all kinds of platforms, such as Instagram, Facebook, and Youtube take notice of this and could end up pushing your podcast to the ‘recommended’ or ‘featured’ section of their front pages.

Running a Giveaway Boosts Your Interaction

Why? Running a giveaway attracts attention from both your current followers and users who haven’t come across you before.

It ensures community engagement, which boosts your standing with the platform’s algorithm, and it usually means you’ll ask for a listener to tag someone else (who’d enjoy your content) in the profile. This could lead to many new listeners if your podcast is relevant to them.

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Running a giveaway also leads to better brand awareness – your podcast is your brand, and you want people to recognise it, and what draws the attention more than the chance for free things? People will see your brand as something exciting to hit their feed, and click the follow button to keep up with you.

Turn Your Podcast Into a Youtube Channel

Youtube is a big part of the social media world; it’s where we find the most recognisable influencers, and it’s where more than 5 billion videos are watched per day by its users.

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Putting your podcasts on Youtube makes them extremely accessible, and you open up your podcast to millions of users simultaneously.

It’s very easy to convert this audio format to video. Plenty of apps exist, but you could also edit the audio to fit the video format by adding backgrounds, or visual aids. Indeed, the latter option will attract a lot more attention.

Get Your Links Out to Relevant Influencers

Why? You want them to see your podcast link, instead of missing it in the comments or ignoring it entirely as just another brand trying to self promote – there are about 2 million active podcasts out there, and you need to separate yourself from them.

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You could reach out directly, but to one person at a time, rather than your community at large. If you follow people who inspire you, such as fellow podcast hosts in a similar niche, or to influencers on social media like LinkedIn who are experts in your field, send them a message.

You could directly message them, or use email, rather than simply commenting on a post they’ve made. Go behind the scenes here, as it’s much easier to promote a podcast on social media when someone the community at large trusts gives you an endorsement.

Know Your Hashtags

Why? With about 9 different types of hashtags you can use to promote your podcast, such as location-based, content-based, or phrase-based, you can promote your podcast to various different groups of people.

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Hashtags are a big part of promoting your podcast on social media, especially in 2020. Indeed, you could also come up with your own branded hashtag, for people to follow and get used to.

Make sure you’re making good use of the hashtag limit on sites such as Instagram, which allows 30 hashtags per post. Popping at least 11 onto your post, or as a top comment later on, has been found to work best in ensuring your posts reach the top spots.

How to promote your podcast in 2020

Promoting your podcast on social media in 2020 makes a lot of sense, doesn’t it? It’s a wide platform, with a lot of various media for you to make use of, and it’s free to use and will always be accessible to billions of people around the world.

It’s up to you now. It’s time to learn how to leverage the power of social media in favor of your podcast, and with the methods listed above, you’ll certainly be off to a good start. In the world of podcasting on social media in 2020, users consume about 7 podcasts per week. Will you ensure your podcast is rubbing shoulders with those other 6?

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Social Media Marketing for Small Business: A Newbie Guide

Are you interested in social media marketing for small business, but are unsure how to get started? If so, you have come to the right place. In this post, we will explain everything you need to know to market your business successfully using social media.

Having a social media presence is vital for all businesses nowadays. If you are not promoting your business on social media, you are missing out on a prime opportunity to get your business noticed and to engage with both existing and potential customers. Without having a social media presence, you are also giving your competitors a distinct advantage over your business, and you can’t let them get all the attention!

Social media is not a one size fits all kind of marketing tool. Several different social media platforms are used by businesses; Facebook, Twitter, Instagram, and LinkedIn being the most popular choices. Each of these platforms has its advantages and disadvantages, so it is a case of choosing the platforms that work best for your business. Whichever platform you decide to use to promote your business, it is essential to know how to market your business on social media in the right way. Luckily for you, this is exactly what we are going to talk about today. Are you sitting comfortably?

Excellent, let’s get started.

First Things First

Before you leap in and start posting across social media, you need to know how to avoid potential pitfalls.

Do’s and Don’ts of Setting Up Social Media

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Image Pexels CC0 License

There are a few do’s and don’ts to be aware of before you take the plunge and start posting on social media, here’s what you need to know:

Do:

  • Have SMART goals planned before you begin to post on social media; otherwise, you won’t know what you are trying to achieve.
  • Keep your branding consistent. Social media is a useful way to build brand awareness, so your brand needs to be used consistently.
  • Pay attention to your tone of voice. Your tone of voice gives your brand personality on social media, so you need to ensure that the messages that you deliver are consistent with your brand.
  • Post regularly on social media to keep engaging with your customers.

Don’t:

  • Post low-quality content for the sake of having something to post – this will damage your brand.
  • Be deliberately controversial to encourage engagement. This could offend followers and lose you customers.
  • Post so often that your followers get bored of seeing your posts.
  • Use spamming tactics to gain followers and engagement, such as encouraging likes, comments, and shares in return for the chance to win a prize.

Choosing Social Media Platforms

It can be tempting to create social media accounts for your business across all platforms and start posting to all of them right away. Before you do this, stop and first consider whether you need to use every platform. You need to think about who your target market is, and which social media platforms they use most frequently. Each platform has its advantages and disadvantages, so it is worth focusing your efforts on the platforms that will be most valuable to your business.

Facebook

Pros: Allows customers to leave reviews, useful for driving traffic to your website, makes engagement with customers easy through direct messaging and comments. You can leverage promoting in Facebook groups.

Cons: Negative customer reviews can be damaging, customers can openly criticize your business in the comments, if your page isn’t performing well, you may need to use paid-for Facebook advertising.

Instagram

Pros: Highly visual, a large number of daily users, great for reaching a younger target audience.

Cons: As the content is so visual, people are less likely to visit your website to find out more, low conversion rates, hard to make your page stand out from the crowd.

Twitter

Pros: Easy to use, thanks to its simple design, has a large number of users.

Cons: Limited number of characters per post, negative comments from other users.

LinkedIn

Pros: Useful for building your reputation, great for sharing updates on business milestones, useful for networking.

Cons: Setting up a profile, and keeping it up to date can be time-consuming, more useful for business to business marketing, hard to make your business stand out.

As you can see, each platform has both pros and cons. You will need to carefully consider which platforms you believe will help you to reach the goals that you have set out for your social media marketing campaign and will give you the best return for your time and effort.

Will You Need Help?

There is no denying the importance of social media marketing to businesses. However, it is essential to acknowledge just how time-consuming it can be to manage social media accounts for your business successfully. If you feel that managing your social media marketing yourself isn’t going to be possible, why not call in the professionals instead? Many companies outsource their social media marketing if they don’t have the time or capacity to give it the required attention. Hiring a digital marketing agency to take care of your social media can offer a lot of benefits, and will leave you free to focus on other areas of your business.

Creating Social Media Content

Now that you know a bit more about the different social media platforms and their pros and cons, it is time to turn our attention to content. Content is at the heart of your social media marketing efforts, so considering it carefully is worthwhile to make your efforts a success.

The types of content that you post will largely depend on the type of business that you run. The most important thing is to keep your content relevant to your brand and on-topic. For example, an accountancy firm is unlikely to have lots of visually-rich content to share on Instagram and may be better suited to using twitter. Think about your brand and the best way to engage with customers and potential customers when planning your content.

Keep the goals that you hope to achieve from your strategy in mind and let this inform your content. If you want to show off your brand new product and its features, then an explainer video on Instagram or Facebook would be an excellent way to do it. If you want to attract more visitors to your website, then a Facebook post with a link could be the best option.

Try not to feel tied to one particular type of content, as this will become boring for your followers. Instead, try to have variety – from blog posts to memes and video content to keep your page fresh and exciting for your followers. The main points to keep in mind are ensuring that your content is appropriate, relevant, and consistent with your brand.

When to Post Content on Social Media

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Image Pixabay CC0 License

Timing is everything in life in general and especially so on social media. Randomly posting content when you feel like it may seem like a good idea, but you won’t see the kinds of results that you want when you use a hit and miss approach like this.

To get the best results from your posts, i.e., high levels of engagement, you need to know the best times to share your content for it to be seen by your target audience.

Different social media platforms see increased usage at different times. For example, as LinkedIn is used as a business to business platform, it sees most of its engagement happens during the working day, so this is your best time to post – but, make sure that you avoid lunchtimes.

While taking note of the general times that social media platforms receive the most engagement, you can achieve greater success by monitoring your pages. Paying attention to when your posts receive the highest levels of interaction will help you to spot trends and capitalize on them.

Examining the stats on your pages will provide you with a wealth of useful information to help you perfect the best times to post. Checking your stats will also enable you to break the detail down further, and to understand which types of content perform well at certain times. A funny meme may receive a lot of engagement in the morning as it brightens up your followers’ day.

It is essential to think about how frequently to post on social media. If you post too regularly, you will lose followers, but if you don’t post enough, you lose engagement. How often to post on social media is a subject of much debate, but the consensus is that business should post between one and three times per day.

Creating Your Own Content

Struggling for ideas on what you should post on social media. Should you create your content, or share relevant content from other organizations, or even your followers (with permission, of course)? Here are the pros and cons of creating your social media content:

Pros:

  • Creating your content makes it original and will help it to rank better for SEO.
  • The content will be consistent with your brand in the look and tone of voice, which helps to build brand identity.
  • You can use your content to drive visitors to your website.

Cons:

  • Creating your content can be time-consuming and expensive.
  • It can be challenging to think up fresh ideas.
  • Creating enough original content to post, while keeping it consistent with your brand can be challenging.

Many businesses use a combination of original and shared content to keep their pages fresh, up-to-date, and engaging. Combining these can ensure that your content doesn’t become too ‘samey’ and will prevent your followers from losing interest.

Social Media Marketing Strategy

To achieve success with social media marketing, you need to have a strategy in place. Setting some SMART goals is vital when planning your social media strategy. You need these to measure your results and to keep your campaign heading in the right direction. If you don’t have goals, you won’t be able to work out your return on investment.

You will need to begin by thinking about why you want to use social media marketing for your business. Do you want increased visitors to your website? Maybe you want to boost your brand awareness? Thinking about your long-term goals is crucial to helping you plan your strategy and make your social media marketing campaign successful.

It is vital to remember that different seasons will require your strategy to be tweaked. If you don’t adjust your strategy to reflect seasonal changes, you won’t be able to capitalize on the opportunities that the seasons provide. If Christmas is the busiest time of year for your business, you may want to up your social media game around this time, and produce some useful content to share. Keep in mind that you are likely to need a larger budget for the increased cost of paid-for advertising at this popular time of year if you’re going to advertise at busy seasons such as Christmas.

Social Media Automation

Growing your social media presence takes a lot of time and effort. Using automation tools helps to relieve some of the pressure and will simplify the whole process for you. Here are some of the types of automation available to benefit your business:

Scheduling – lets you schedule social media posts for the days and weeks ahead and saves you from having to remember to post throughout the day.

Analytics – get a quick view of how well your posts are performing.

Trends – spot what’s trending to help you capitalize on this with your content.

Using automation tools such as Instagram scheduling will keep your posts consistent and put an end to those days you completely forget to post. Creating this kind of consistency makes your social media presence more engaging and positively represents your business.

Social Media Marketing for Small Business Tips

Social media marketing for small business can be time-consuming, and if it’s not done correctly, it can damage your brand and receive a negative response from your followers. If carried out successfully, social media marketing can provide you with a useful way to engage with your customers, strengthen your brand, and increase sales.

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