Author name: George Mathew

Are you feeling overwhelmed and tired by your social media usage? Learn more about social media fatigue, its causes and how to manage it.

There are over 3.78 billion different users on different social media platforms. These numbers are set to grow to 4.41 billion users by 2025. You have more than half the population of the world on social media. The channels provide you a way to reach all these peoplem, with the right tools. Probably, anyone who’s your lead is already on social media. [playht_player width=”100%” height=”175″ voice=”Mark”] Social media platforms are free to use. You can reach people with content. You can create content marketing campaigns and also focus on email marketing that run with little to no investment from your end, or target your audience with advertisements. Social media helps you improve brand visibility Social media helps you create a brand identity Helps you build traffic Gets you leads What is a Social Media Marketing Funnel? Marketing funnels mark the path of conversion from leads to customers. At each stage of the funnel, you can reach out to participants to set the stage for conversion. A social media marketing funnel begins when potential leads develop awareness of your brand and continues until they convert into customers. The social media marketing funnel culminates in a user becoming true brand ambassadors so that they are likely to generate further leads through word-of-mouth marketing. It is at this stage where they recommend your products or services to their friends and family. Social media marketing funnels differ from business to business. Regardless of that, the customer journey follows a basic pattern that leads to a sale, happy customers, and long-term brand advocacy. Now let’s try to understand the major stages of a social media marketing funnel and how you can incorporate the right form of content into each stage. There are dozens of strategies to promote your business on social media. Some of these strategies revolve around building a brand with social media, posting regularly on these channels to make your brand unforgettable and regularly running creative campaigns to keep your audience engaged and keep coming back for more. If you don’t have the time for social media posting, you can hire a virtual assistant to do the job. When you want to build a customer journey that takes potential customers who hear about your brand for the first time to make them brand advocates and then buyers, there’s something missing that ties all these different stages together. We will find out what’s missing and how you can build out a complete marketing funnel with social media. What is a Social Media Marketing Funnel? Think of the funnel as a path potential customers travel through starting from the initial stages of someone learning about your business, to going to the buying stage and becoming a loyal customer. Marketing funnels help you map routes that start as soon as someone learns about your business and then goes all the way down to when the person who was newly introduced to your business purchases something from you. After running a careful analysis, a marketing funnel informs you what the company must do to influence consumers at every stage of the funnel. It begins with them developing awareness around your brand and goes on until there’s a purchase. The social marketing funnel turns people into brand advocates. There’s a lot of differing opinions on different stages of a social media marketing funnel. Despite what the phases are there’s a basic process at the end of which you get a brand advocate. Here’s the most common list of phases: Awareness – Attracting new people to your brand. Consideration – Standing out from competition in a way the audience remembers you Action – Compel your audience to take an action Engagement – use social media to etch a place in your audience’s mind once they engage and make purchases. Advocacy – Build trust with your audience so that they recommend you to others Since social media is part of the funnel, you need social media content at each stage of the funnel. You need to guide the audience through the funnel. The marketing funnel is a sum of its parts. And when all the parts build towards a cohesive goal there’s very little friction. You can build awareness and trust with your audience as a result of that. Let’s look at the different stages of the funnel: 1. Awareness The awareness stage in a social media marketing funnel is the point where potential customers develop an awareness of your brand. As a business, your primary goal is to identify the problems, challenges and issues your audience is facing. Even if the audience isn’t aware of your brand you can attract them by offering potential solutions for a common-enough problem that affects a large number of people. Think of sleeplessness or backache. The point at which the customers are first developing an awareness of your brand isn’t the time for pitching your services or selling your goals. The goal at this stage is to give them support. Helping them with blog posts or videos of exercises for sleeplessness or suggesting the best pillows for a healthy night’s sleep. Or talking about the evolutionary origins of back pain. Here’s another example. Jobber offers field service scheduling software to organize service businesses and also offers salary guides for various industries including plumbing, electrical, HVAC professionals and cleaners. That’s why their core content is built around topics like: Plumber Salary Guide Electrician Salary Guide HVAC Salary Guide Cleaner Salary Guide Even on their social media channels, they share content around plumbers and other home service professionals to generate leads for their sales funnel. In another example, here’s a site in the travel niche—a Carribean vacation site. Their social media feed has tons of pictures of the Carribean. You need to come across as a valuable resource. This helps potential customers remember your brand and trust you to research more information around their problems and challenges. The same is true for another brand FormulaSwiss. Through their blog posts they tend to connect their

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