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Hacking is always possible on a mobile device, so what can you do about it? Here are a few cell phone safety tips to protect yourself from prying eyes.

Your business should be using Twitter to build a brand and engage with your customers. This guide provides everything you need to know about Twitter branding.

What are backlinks? These are links from other websites that point at your website. Your target readers of people who engage with your content can link back to your website. They can be from blog comments, social media sites, or guest posts. [playht_player width=”100%” height=”175″ voice=”Mark”] For example, within a guest post, a contributor can leave a backlink to their social media channels or business website, like this one below. Source: Bulk.ly Best Ways to Get Social Media Backlinks Optimize Your Social Profiles And Website You want more target readers to find your profiles and business website on social media sites, right? According to the best link building experts, it is essential to use the right keywords that target readers. Ensure the keywords are optimized for high search ranking. It will help them learn about your business, and if more interested, click through your links to engage more. Create social media profiles for the different social sites and include links to your business and other related links. It will increase target readers’ chance to click on the website to learn more about the company. For example, here is Hubspot’s Twitter profile. Source: Twitter As you can see on the above profile, it has hashtags and a link to the website where readers can reach out to know more about the company. You can also have personal profiles and link them to the business profiles. For example, let your employees have private profiles and include links to the business website on their profiles. It helps make your business more discoverable when target customers search for the right brand to use. It will also help Google recognize your brand. This is considered an important ranking factor, according to this SEO competitor analysis report. In addition, you can also create a company page that details how you help solve challenges and direct target readers to your website by including relevant links. For example, here is the Hubspot profile On LinkedIn social site. Source: LinkedIn This is just part of the profile. When target readers read the whole profile, they get a glimpse of the value the business offers. They can click through the links on the profile, visit its major pages like the website, and engage more with the content to build trust and know the business well. Consider working with a B2B SaaS SEO agency to optimize your digital marketing efforts effectively. Track Social Media Mentions You want to hear what your target readers say about your brand and the content you publish on social sites. This will give you insights into the best content types they need. If they consume more of that content, you can keep adding more and link back to the business website where they can get even more content and, in the process, learn about what you offer. As you track your readers, you can also check if they link to the content that you produce. If the content is educative and valuable in helping them solve their pains, they will most probably link to it. Use The Right Keywords Part of understanding your target readers is knowing the type of keywords they use on their search for content. Using the right keyword within your content will ensure most readers see your content and engage with it. They will find your content as they search through the social sites and engage with it. Then, when they find it useful, they will link back to it for more reference or click through to your website to learn more about your business and what you offer. Create Quality Linkable Content Target customers are on social sites to read content and engage businesses that will help them solve their pain points. According to Amplifyed, one great way they do so is by consuming different content types published by various brands and individuals. If the content is educative and shows them how to solve their pains with actionable steps, they will read and engage with it. They can also share the content with their friends and others who like it and link back to it, increasing your backlink outreach. You can publish different content types like: Videos Infographics Blog content Links to ebooks Each content you produce should show target readers the best way to solve their pains or how your business will help them get the value and help they need. Within the content, you can include links to your useful resources and website to link back and keep consuming your content. Content consumption changes from one social media platform to another. Although some share the content types, it is essential to post the right content types to engage readers within the social channel. For example, text-based content will not do well on Youtube because readers prefer video content on that channel. Creating quality video content and engaging more readers can help generate more backlinks for your business. Connect With Other Brands You can connect and engage with other businesses and individuals related to your market niche. You can share, click, and like their content. As you engage with them, send some of your content to increase engagement. You can also follow bloggers with a high number of followers and engage in their content. Once you build a relationship with them, you can reach out for link-building opportunities that will help you generate some backlinks for your business. If other brands find your helpful content full of value, they will link back to it or share it with their followers. As target readers engage with your business, they will mention you or your services to others. You can track those people and keep building trust with them for your business. For example, they have mentioned your business or what you offer shows some degree of interest in your industry. You can use that as leverage to increase engagement drive more social media backlinks through the content you engage in and the valuable links to your content. To know more about these

If you are looking to succeed on social media, you need the right tools for content creation. It should start by putting together a social media style guide. This is a rulebook covering the vital elements that create the look and feel for your brands, such as logos, colours, tone of voice, and details to help run your social media content smoothly. [playht_player width=”100%” height=”175″ voice=”Mark”] Because more often, branding fails when miscommunication happens among the team, and they cannot deliver promises to their audiences or customers. That’s why having a social media style guide is necessary for better internal communications and making sure your brand communication meets your marketing goals. But that’s not all. The importance of having a style guide The top brands on Twitter, Instagram, Facebook or LinkedIn are all likely to have a great style guide in place aimed at building branding and marketing success. For one, a style guide provides a clear direction for managing content on multiple channels and ensuring that all communication aligns with the brand’s positioning, core values, promises, and customer experience to make up its identity. This is important to create brand awareness and build trust, which is vital for all businesses as nearly 35% of consumers base their purchasing decisions on brand trust. It’s also important even if you work alone. Cause having a guide for typography, spacing, tone of voice, and social media style elements will simply speed up your design process. Now that you understand how you can benefit from having a social media style guide, the next step is creating one. Here we have a few questions to help you get started. 1. What is your social media goal? Creating a social media presence may seem necessary for any business these days. But still, it is essential to start with why and discover the goal for your social media account. There is no one answer to your objectives, but understanding what you want to achieve through social media can help define your marketing strategy. It can be anything, whether it is building awareness for a product, driving traffic and generating leads, or simply being heard in a competitive market. Knowing your social media marketing goal will give your team an idea of what content to create or what call-to-actions to use on your messaging. Plus, you can take it further by integrating your brand’s mission. For example, let’s look at Red Bull’s social media. Image Source One of the best selling energy drinks in the world, Red Bull is hugely successful with its social media platforms. The brand has more than 47 million Facebook fans, 15.4 million Instagram followers, and 2 million followers on Twitter. This is because Red Bull’s social media strategy is not about its drink. It is about their mission of “giving wings to people” and creating a community of adventure and sports lovers. 2. Who are your audience personas? Sit down with the team and discuss who your target audiences are? Because this is essential to know who you are speaking to when creating your content. Defining a persona means building a detailed description of your ideal audience based on user research and analysing industry data. Give them a name, demographic details, characteristics, and even a routine of their day-to-day life. It is easy to get lost in the details, but you want to find out how you can relate to them through their pain points and motivations behind purchasing decisions. Keeping your buyer personas in your style guide will help your social media team stay focused on addressing your target audiences and their priorities. This also helps humanise brand messaging and reach audiences more personally. Naturally, you will build a bond with your audiences and make them remember your brand. One example of a successful brand that knows who they are designing for is Spotify. At a glance, their music app may be suitable for almost everyone. But the brand uses personas to personalise its product, design, and content that targets different categories of listeners. You can see this in their social media content as they speak to what their audience cares about. Image Source 3. What is your brand identity? Your social media brand is more than just colours and logos. Users are curious about your story and want to know who they are buying from. This applies no matter if you are an individual or organisation. Brands stand out only when they have a personality and can position themselves in the marketplace. So share your brand story and identity in your style guide. Let your team know the brand’s stance on social issues like LGBTQ+ or Black Lives Matter. Most importantly, your mission and core values should drive your social content direction and establish something that truly represents you. As an example, take a look at Google. Its mission of organising the world’s information can be seen influencing its content throughout all its social media platforms, including YouTube with its Google – Year in Search series. Image Source 4. What are your design guidelines? Building a memorable social media brand is all about design consistency. The best brands are instantly recognisable with their presence associated with a logo, fonts, or colour. Think Netflix’s iconic N typography or Slack’s hashtag logo — and you’ll get the idea. However, branding is not just about repetition. It is about building the details that will create a consistent tone of voice and clear visual identity across every touchpoint. To set up a comprehensive style guide, here are some elements you must include: Logo guidelines Your team may know what the logo looks like, but do they understand the different contexts on when they should use the logo? Should they include it as a trademark on images? What happens when your logo doesn’t work well as a square image? Include a section in your brand style to cover logo usage and show visual examples of approved logos and situations. Image Source Visual and colour

Need a more low-cost way to get your message out? Consider launching a brand ambassador program. Learn how to find, train, and manage your team of ambassadors.

This post shows how to create a data-led marketing strategy. See the basics of data-driven marketing and turn your data into insights that grow your business.

You’ve probably considered multiple ways to boost Instagram engagement. But what really works? We reveal 9 tactics that will help increase Instagram engagement.

Conversational AI on social media is redefining businesses. Learn how you can use conversational AI technology to supercharge your marketing and sales.

Want better a better engagement rate on LinkedIn? Check out this guide with examples on how to increase your LinkedIn engagement rate with target customers.