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How to Increase Your Social Media Backlinks For Your Brand Marketing

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  • How to Increase Your Social Media Backlinks For Your Brand Marketing

What are backlinks?

These are links from other websites that point at your website. Your target readers of people who engage with your content can link back to your website. They can be from blog comments, social media sites, or guest posts.

For example, within a guest post, a contributor can leave a backlink to their social media channels or business website, like this one below.

social media backlinks

Source: Bulk.ly

Best Ways to Get Social Media Backlinks

Optimize Your Social Profiles And Website

You want more target readers to find your profiles and business website on social media sites, right?

Well, it is essential to use the right keywords that target readers use in their search within your profiles. Ensure the keywords are optimized for high search ranking. It will help them learn about your business, and if more interested, click through your links to engage more.

Create social media profiles for the different social sites and include links to your business and other related links. It will increase target readers’ chance to click on the website to learn more about the company. For example, here is Hubspot’s Twitter profile.

Twitter profile for HubSpot company

Source: Twitter

As you can see on the above profile, it has hashtags and a link to the website where readers can reach out to know more about the company.

You can also have personal profiles and link them to the business profiles. For example, let your employees have private profiles and include links to the business website on their profiles.

It helps make your business more discoverable when target customers search for the right brand to use.

In addition, you can also create a company page that details how you help solve challenges and direct target readers to your website by including relevant links. For example, here is the Hubspot profile On LinkedIn social site.

LinkedIn profile for HubSpot company

Source: LinkedIn

This is just part of the profile. When target readers read the whole profile, they get a glimpse of the value the business offers.

They can click through the links on the profile, visit its major pages like the website, and engage more with the content to build trust and know the business well.

Track Social Media Mentions

You want to hear what your target readers say about your brand and the content you publish on social sites. This will give you insights into the best content types they need.

If they consume more of that content, you can keep adding more and link back to the business website where they can get even more content and, in the process, learn about what you offer.

As you track your readers, you can also check if they link to the content that you produce. If the content is educative and valuable in helping them solve their pains, they will most probably link to it.

Use The Right Keywords

Part of understanding your target readers is knowing the type of keywords they use on their search for content. Using the right keyword within your content will ensure most readers see your content and engage with it.

They will find your content as they search through the social sites and engage with it. Then, when they find it useful, they will link back to it for more reference or click through to your website to learn more about your business and what you offer.

Create Quality Linkable Content

Target customers are on social sites to read content and engage businesses that will help them solve their pain points.

One great way they do so is by consuming different content types published by various brands and individuals.

If the content is educative and shows them how to solve their pains with actionable steps, they will read and engage with it.

They can also share the content with their friends and others who like it and link back to it, increasing your backlink outreach. You can publish different content types like:

  • Videos
  • Infographics
  • Blog content
  • Links to ebooks

Each content you produce should show target readers the best way to solve their pains or how your business will help them get the value and help they need.

Within the content, you can include links to your useful resources and website to link back and keep consuming your content.

Content consumption changes from one social media platform to another. Although some share the content types, it is essential to post the right content types to engage readers within the social channel.

For example, text-based content will not do well on Youtube because readers prefer video content on that channel.

Creating quality video content and engaging more readers can help generate more backlinks for your business.

Connect With Other Brands

You can connect and engage with other businesses and individuals related to your market niche. You can share, click, and like their content. As you engage with them, send some of your content to increase engagement.

You can also follow bloggers with a high number of followers and engage in their content. Once you build a relationship with them, you can reach out for link-building opportunities that will help you generate some backlinks for your business.

If other brands find your helpful content full of value, they will link back to it or share it with their followers.

As target readers engage with your business, they will mention you or your services to others.

You can track those people and keep building trust with them for your business. For example, they have mentioned your business or what you offer shows some degree of interest in your industry.

You can use that as leverage to increase engagement drive more social media backlinks through the content you engage in and the valuable links to your content.

To know more about these target readers interested in your business, you can use social listening tools to make the tracking and engagement process easy for you.

Connect With Influencers

Target customers trust people with influence in the market. They follow and love the content they share, consume it, and use it to help solve their pains.

Influencers have a huge following and know how to reach their target customers and provide value in solving their pains. As a result, most brands and individuals leverage influencer marketing to grow their readers and target audience.

They are pouring a lot of their marketing budget to get the right influencers for their brand marketing on social media.

Research shows that 17% of marketers spend more than half of their budget on influencers to help market their business and generate backlinks to their business.

Data on budget brands use on influencer marketing campaigns

Source: Mediakix

As a marketer on social sites, you can collaborate with influencers to help get backlinks for your business.

When prospective customers see influencers commenting, sharing, and advocating your content, they want to engage with it.

Readers trust influencers, and if they mention the value of your business, they will like to link to it and consume more of it.

Ask And Answer Questions on Quora

Quora can be an excellent site for target readers to engage with your content and link to it. To quickly build trust on this site, share content that readers like and help them solve their pains.

When readers ask questions that relate to their pains, be the first to provide valuable answers and show your expertise and thought leadership in solving those pains.

It will strengthen the trust and drive them to engage with your content. They can see that you know the market, and from your answers and engagement, you can help solve their pains.

They will link back to your content, read and consume it to know your business products or services, how they work and how they can help solve their pains.

Since you understand your target customer’s pains well, you can also ask questions on the social site that relate to their pains.

It will help to draw more people to the conversation and put your expertise on the table where they can see how valuable your insights are.

Use Hashtags

Some target customers use hashtags to find information that they want from social sites. For example, if they are looking for related information about lead generation, they will use hashtags like #leadgeneration #howtogetleads #leadacquisation. For example, here are some hashtags on LinkedIn readers have been engaging with.

Examples of hashtags for content on LinkedIn

Source: LinkedIn

To increase engagement with your content on social media sites, especially Twitter. They will help target readers discover your content with ease.

Since you offer valuable information, they will consume the content and look more to draw them to your business to learn what you offer.

Be Active in Groups And Forums

One of the best ways to engage target readers on social media is through groups and forums. These target customers join the groups because they are looking for the right business to engage that will help solve their pains.

To capture their attention and earn their trust, you can use these groups to share helpful content and provide insights showing how to solve their pains.

When target customers see your thought leadership, they will visit your business more and know what it offers. Through the groups, deliver content and information that is intriguing and full of value. Here are some examples of groups on LinkedIn.

Social Media Backlinks - How to Increase Your Social Media Backlinks For Your Brand Marketing - 1

Source: LinkedIn

You will drive them to know you more and even refer their friends to the business, as they can see the value you offer to target readers to solve their challenges.

You can also ask for reviews about your products. When target readers engage with your business and make a purchase, you can reach them and ask them to leave a review of your business.

It will help build more trust with target readers who want to use your business. You can also improve your search ranking and let more target customers know about what you offer through your reviews.

You will improve your social media backlinks when they start engaging your content and business website.

Create Video Content

Video engagement is rising as most target readers engage more with video content. Research shows that 73% of target readers on social media want educative and entertaining videos to watch.

As you market your brand and engage them to drive backlinks and reach more target readers, you can create video content.

Study your target readers’ pains and create captivating video content that will attract reader attention and engage more as you build trust and let them know about your business.

You can create a Youtube channel and post engaging videos. For example, here is Ahrefs Youtube channel.

With over 299K followers, the business has generated massive backlinks through the different video content types they offer.

They create educative and captivating videos that address target pains and show them how to solve their pains.

Publish video content across different social sites to engage your customers and increase your social media backlinks for your business.

Wyzowl research compiled channels markers want to produce video content with Youtube leading with 88% video production

Channels that are producing video content more for marketing in 2022

Source: Wyzowl

As part of creating videos, you can also include video ads, plan your marketing campaigns well and create captivating video ads that capture the attention of target readers.

Use the right keywords target users mostly use to search for content to engage on social media sites.

To help readers take action and click your ads links, use keywords that evoke their emotions and see the value you offer to them.

Quality ads will intrigue target customers and increase their engagement, drive more engagement and click through to your business to learn and engage more with your business products or services.

Getting Social Media Backlinks

Backlinks are essential to reach more target customers, earn their trust and engage them in your business. There are different ways to generate backlinks to your company, and social media is one great way.

The article has given insights and the best tips to generate more backlinks and engage more target leads to your business.

Use those strategies, market your brand on social media and drive more engagement and conversion for your business.

As you grow your social media links, always know that the value you deliver is a priority. Give your target readers the kind of content and engagement that will draw them more to engage with your links and content and quickly help you drive conversions for your brand.

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