In a world where nearly everyone is active on social media, it’s no surprise that many people are interested in pursuing a career in the field. Social media jobs can be extremely rewarding, both financially and emotionally.
If you’re considering a career in social media, you may be wondering what the best-paying social media jobs are. Here’s a look at some of the most lucrative social media positions, as well as what you can expect to earn in 2022.
1. Social Media Manager
A social media manager is responsible for creating and managing a company’s social media presence.
This involves creating content, managing posts, and engaging with followers. A social media manager must have strong writing and communication skills.
They must also be able to effectively manage their time and the company’s resources.
The average salary for an American Social Media Manager is $71,216.
2. Social Media Consultant
A social media consultant is an individual who helps businesses create and maintain their social media presence.
The responsibilities of a social media consultant include creating and managing social media accounts, developing and implementing social media strategy after your going through your in-depth seo competitor analysis checklist, and monitoring and analyzing social media metrics.
To become a social media consultant, one should have strong communication and writing skills, as well as experience with various social media platforms.
On average, Social Media Consultants in the U.S. receive $42,855 annually, which breaks down to about $20.60/hour.
3. PR Manager
A public relations manager is responsible for planning, directing, and coordinating the public relations activities of an organization.
They develop and maintain relationships with the media, government officials, and the public to promote the organization and its products or services. They also create and implement communication strategies to achieve the organization’s goals.
Public relations managers typically have a bachelor’s degree in public relations, communications, or a related field.
They also need strong writing, interpersonal, and communication skills. They must be able to think creatively, plan and execute strategies, and work well under pressure.
PR managers also need to be up-to-date on the latest trends in social media and digital communications.
They use social media to build and maintain relationships with the media, government officials, and the public. They also use social media to create and implement communication strategies.
Currently, PR managers in the United States get an average annual salary of $78,391, or $37,69 per hour.
4. SEO Specialist
A SEO specialist is a professional who is responsible for optimizing a website for search engines.
The main goal of a SEO specialist is to improve the visibility of a website in search engine results pages (SERPs).
A SEO specialist can also be involved in other aspects of website promotion, such as link building and social media marketing.
To be a successful SEO specialist, you need to have a good understanding of how search engines work and how to optimize websites for them.
Being well-versed in web development technologies, such as HTML, CSS, and JavaScript is also a huge plus for technical seo audit services. Additionally, it is helpful to have experience with online marketing tools and techniques. Further, having some knowledge of international markets and multilingual SEO can be a powerful way to grow your audience.
The average annual salary for an SEO specialist in the U.S. is $54,144.
5. Content Manager
A content manager is someone who is responsible for the creation, publication, and maintenance of content on a website or other digital platform.
This can include anything from blog posts and articles to product descriptions and user manuals.
A content manager typically works with a team of editors, designers, and developers to ensure that all content is accurate, up-to-date, and compliant with the company’s style guide and editorial policies.
In order to be a successful content manager, it is important to have excellent writing and editing skills, as well as a keen eye for detail. Management models, such as Kanban Boards, can become game-changers to track the lifecycle of content production.
It is also helpful to be familiar with HTML and CSS, as this can make it easier to troubleshoot problems and make changes to content. Additionally, content managers need to be able to work well under pressure and meet deadlines.
Content managers also have a lot to do with social media. In many cases, they are responsible for creating and scheduling posts, as well as monitoring comments and engagement.
They may also be responsible for managing social media advertising campaigns.
On average, American Content Managers receive $63,314 yearly.
6. Marketing Consultant
A marketing consultant is someone who provides expert advice and guidance to businesses on how to market their products or services.
The responsibilities of a marketing consultant can vary depending on the needs of the client, but generally, they involve providing strategic advice, conducting market research, developing marketing plans, and managing campaigns.
To become a marketing consultant, you will need strong analytical and communication skills, as well as experience in the field of marketing.
Marketing consultants can help businesses to develop and implement social media strategies, and can also provide guidance on how to use social media to achieve marketing objectives.
An average marketing consultant in the U.S. gets paid $55,411 per year.
7. Online Community Manager
An online community manager is responsible for overseeing and moderating an online community, a membership site or forum.
This includes ensuring that the community follows the rules and guidelines set by the site, as well as monitoring for and removing any inappropriate content.
Online community managers also interact with the community members, answer questions, and moderate discussions.
When it comes to social media, online community managers are responsible for creating and maintaining a presence for their brand on various platforms.
This includes creating and curating content, interacting with followers, and monitoring for and responding to any negative sentiment.
Online community managers also use social media to promote events and initiatives, as well as to drive traffic back to their website or online community.
In order to be successful on social media, online community managers must be able to create engaging content, build relationships, and handle crisis situations.
The average yearly american salary for an online community manager is $56,744.
8. Social Media Analyst
A social media analyst is responsible for monitoring and analyzing social media conversations in order to support an organization’s marketing efforts.
This includes identifying key influencers, understanding customer sentiment, and measuring the impact of social media campaigns.
To become a social media analyst, one should have strong analytical skills, be well-versed in social media platforms, and have experience working with marketing and/or customer service teams.
The average yearly salary for a U.S.-based Social Media Analyst is $68,965.
9. Digital Advertiser
A digital advertiser is a person who designs, creates, and executes digital marketing campaigns.
The responsibilities of a digital advertiser include creating and managing online advertising campaigns, negotiating and buying ad space, and managing budgets.
Additionally, digital advertisers need to have strong analytical and communication skills in order to be successful.
Digital advertisers also play a role in social media.
They are responsible for creating and managing social media campaigns, monitoring conversations and activity on social media platforms, and engaging with customers and potential customers.
Additionally, digital advertisers need to have strong social media skills in order to be successful.
The average U.S. Salary for digital advertisers is $61,996, or $30/hour.
10. Social Media Director
A social media director is a senior-level position within a company or organization that oversees all social media strategy, content, and activity.
The social media director is responsible for creating and executing a social media plan that aligns with business goals, and for managing a team of social media specialists who carry out day-to-day tasks.
In order to be successful in this role, social media directors must have excellent communication and project management skills, as well as a deep understanding of how social media can be used to achieve business objectives.
The average annual pay for a U.S.-based Director of Social Media is $64,494.
11. Vice President of Communications
A vice president of communications is a senior executive who is responsible for the overall communications strategy of an organization.
This includes all forms of communication, both internal and external.
A vice president of communications must have excellent written and verbal communication skills, and be able to effectively manage a team of communication professionals.
They must also be able to develop and implement creative and effective campaigns that will achieve the desired results.
In addition, a vice president of communications must be well-versed in social media, and be able to utilize it effectively to further the goals of the organization.
Vice Presidents of Communications in the U.S. receive an impressive annual salary of $123,086.
12. Social Media Influencer
A social media influencer is a user on social media who has a large following and is able to generate a significant amount of social engagement.
Social media influencers typically have a strong personal brand and are able to use their platform to promote products or services.
The responsibilities of a social media influencer include creating content, engaging with followers, and collaborating with brands.
Social media influencers need to be creative, outgoing, and have strong writing and communication skills.
There is no real set salary for an influencer because of the nature of the job – it mainly depends on the size of your following and the kinds of contracts and collaborations that you engage with.
13. Art Director
An art director is a creative professional who is responsible for the overall look and feel of a project.
They work with a team of designers and illustrators to create a cohesive visual style that represents the client’s brand.
Art directors often have a background in graphic design, and they use their knowledge of color, composition, and typography to create visually appealing designs.
They also need to be able to think strategically, as they need to be able to understand the client’s objectives and target audience.
In addition to their design skills, art directors also need to have strong communication and organizational skills.
An art director’s role in social media is to create visually appealing content that will capture the attention of the target audience.
They need to have a strong understanding of the platform’s algorithms and how to use them to their advantage.
Art directors also need to stay up-to-date with the latest trends in social media so that they can create content that is relevant and engaging.
American Art Directors receive an average of $128,549 yearly.
14. Film and Video Editor
A film and video editor is a professional who assembles recorded raw footage into a finished project that tells a story, evokes emotion, and/or communicates a message.
The role of a film and video editor is to manipulate and rearrange footage to create a cohesive and visually appealing story.
This often involves splicing together different takes of scenes, adding or removing footage, and adding special effects or graphic elements.The scope of this role can even include taking highlights from long-form live streams and podcasts, and repurposing them into short and engaging clips for social media.
To become a film and video editor, one should have a strong understanding of the film editing process, as well as experience working with editing software.
Creativity, attention to detail, and strong communication skills are also essential.
Film and video editors often work with social media specialists to promote their projects and engage with audiences.
Social media is a powerful tool for building buzz around a film or video, and editors can use it to reach new audiences and connect with fans.
On average, film and video editors receive $52,500 per year, but depending on your skills and the kinds of videos you will be putting together, that number can increase quite dramatically.
Over To You
If you’re looking for a job in social media, you might want to consider one of these jobs.
Depending on the size of a company and its requirements, one person might combine portions of several of these roles, and can receive a nice bump up in salary as well.
For example, it is not uncommon for a Social Media Analyst to also be the marketing manager or content creator.