What are some methods or tools business owners can utilize to maintain a vital presence on social platforms without sacrificing valuable time?
To help maintain your presence online more efficiently, we asked marketing professionals and business leaders this question for their insights. From setting SMART goals to using user-generated content, there are several strategies you can utilize to maintain your online presence without wasting valuable resources such as time.
I would urge you to schedule and automate your social media posts as much as possible. Social media itself is a valuable tool, but it’s only one aspect of your marketing and customer experience infrastructure. Trying to craft social media posts one by one is time and energy-consuming.
Use tools like Buffer, Canva, and Crowdfire to schedule posts ahead of time, and use our communication dashboard to capture and organize responsibilities like this for your internal team. This way you never have to miss a post with delays in team assignments and approvals.
Social media management can be a very time-consuming task. To help cut down time spent on the creation of social posts, hire a freelance graphic designer.
By hiring a freelancer, you can request numerous social graphics that are designed to fit your brand, be recyclable, and be up to date with social media trends. Having pre-made custom graphics at your disposal will allow for quicker content creation and a more impactful presence on social platforms.
Even when a firm doesn’t acquire customers through social media, a minimum of monitoring is still essential to maintain a good reputation. This can be done by various software programs that allow tracking of company mentions to take appropriate action.
In turn, a business can respond to negative comments and reviews and also amplify the positive ones. Such investment usually pays off very quickly, even for small firms.
Assigning social media efforts a concrete purpose helps you avoid the trap of posting aimlessly. Identify your audience and seek relationships — not just followers — by always responding to questions and mentions.
Using a social media business scheduling tool can help save a great deal of time, a few hours once a week and your content will roll out when you wish, leaving you to get on with other stuff!
You can save so much time by repurposing older content and using it again later on when you have new followers, or on different accounts. Social media management software, such as Agorapulse, makes it easier than ever to duplicate a post and make the necessary edits to suit specific platforms. This way, for every post you create you can multiply your engagement and impressions by all the other platforms you post to.
I use Tailwind to schedule pins on Pinterest. It takes me just a few minutes once every couple of months to schedule enough content to keep my account busy for the next month or two. Most of my blog posts are evergreen, so I can recycle them year-round.
Using Pinterest and Tailwind analytics, I can identify top-performing pins and make sure these get the most “airtime.” By automating my social media, I’ve been able to generate a steady stream of traffic from my best social channels while freeing up time to focus on more labor-intensive marketing tasks, such as SEO.
Using user-generated content in your social media channels is an easy and effective way to engage your audience without spending a ton of time on content creation. Our audience is typically B2B, so we send satisfied customers to our G2 reviews page, an industry standard for software companies to collect reviews for prospects to compare and contrast products and services. The reviews are credible and honest and provide organic content for social media.
Our B2C customers often post highly detailed reviews or share photos of themselves with their purchases. And we let them know how happy we are that our product brings them joy by commenting and resharing their posts.
Because user-generated content is customer-centric, it’s highly engaging. And it’s a quick and authentic way to stay connected with your audience.
When creating your social strategy and curating content, designate a few days at the beginning of the month to create all of your content. This saves a lot of time and energy when everything is already created way ahead of time. Also, make sure to post multiple times a day on Twitter and Facebook. Those two platforms do best when more content is posted.
Business owners should focus on hiring and retaining the right talent to undertake social media activities. These are professionals that are highly skilled in every facet of social media marketing strategies.
Such individuals focus on the most effective, least time-consuming strategies that offer the best outcomes. Moreover, the business should equip this talent with the right technology to optimize their efforts.
Coupling the right talent with the right technology is the most efficient way of maximizing the ROI of social media marketing initiatives.
I advise business owners to only create content that’s relevant. If that means they only post twice a week, that’s better than constantly bombarding their feed with filler content.
An easy thing to do is share key company news, press mentions, and business articles. When sharing articles, be sure to include a specific, relevant comment on the story. Don’t just post for the sake of it.
TweetDeck is great for small businesses. It allows users to schedule tweets on their Twitter accounts. Doing this in advance saves valuable time and effort. It can also make posting to social media less stressful.
In addition, Canva has a content planner you can use that allows Canva users to schedule their designs that they plan to post on different social media, including Facebook, LinkedIn, and Instagram.
From creating Instagram stories to Facebook posts, LinkedIn banners, and trendy YouTube video intros, branding your business has never been more effortless with Canva’s thousands of built-in templates. Or you can start from scratch and make something utterly original.
While graphic design pros may eschew its versatility, Canva offers an impressive suite of design tools available on the web, as well as on Android and iOS. It’s a powerful marketing tool that enables you to create posts and publish them across your social channels.
You’ve heard what the experts had to say, now it’s your turn.
What social media promotion ideas are you planning to incorporate into your business in order to save time? Be sure to let me know in the comments below.
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