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Look, I am all about using social media tools that help make my life easier. However, if you are just starting out with social media it can be difficult to pay for a handful of tools each month that get the job done. It starts off with one tool that does one thing and then you find a tool that does another. Next thing you know, you are shelling out $100+ a month or more on tools. Do you need ALL these social media tools? Maybe. Or Maybe not. To me, if a tool can automate tasks I have no interest in doing for a reasonable price. I’m sold.

Social media automation can be much more than just scheduling social media updates. In fact you can use social media automation to test, document and improve your social media efforts. It’s true, and in this blog post I will show you 4 different ways to utilize social media testing through social media automation.

When it comes to increasing your social media followers, I’m sure you have heard of using social media automation to assist with this process. In this post, I’ll cover the basics of how to use social media automation for bulk following and unfollowing of users in order to grow your social following. While this approach might not be for everyone, it has proven to be very successful for those who use it.

Back in October 2016, Twitter announced that it would no longer show be possible to show tweet counts on your website as they decided they were going to remove them. This no doubt upset quite a few people. And understandably so. Perhaps you were one of them? Whether you think the number of retweets are just a simple vanity metric, there are companies that use this metric to help gauge their social impact. I’m not saying it is right or wrong to monitor this metric, but it is something that many look at.

Knowing the best times to tweet can help your Twitter account get the most out of its social media updates. But how do you know when the best time to tweet is in ? If you are like me, I have come across dozens of blog posts and infographics telling me when I should tweet. Unfortunately, every single one of them is wrong.

Most successful Twitter users do two things very well: First, they identify Twitter techniques that drive results. Second, they focus all their efforts in executing and scaling those Twitter strategies for their accounts.

It makes sense to use social media automation when balanced with your overall social media strategy. One of the most common forms of social media automation is used to schedule social media updates. Sure, it is an accepted practice by many, including a large percent of of social media experts. But check this out. Just because everyone else is doing it, doesn’t mean you should…or does it?

In order to maintain an active social profile, you need to have something to share with your audience on a consistent basis. However, you don’t want to over-promote your own content, so it’s best to use different sources to mix up your social media updates. If are struggling to find content to share on your social media accounts, here are 8 different ways you can easily find content for your social media updates.

Social media automation. For some people that phrase makes them cringe. For others, it makes them crack a smile knowing a burden has been lifted from some of their everyday duties. I get it, we all have 24 hours a day to get stuff done. I have 24 hours in a day. You have 24 hours in a day. Your customers and clients have 24 hours in a day.