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The Ultimate Guide to Social Media Marketing for Hotels in 2025 is a list of tips, tricks, and guides for hoteliers to increase their reach in hotels. See how.

If you’re looking to increase brand awareness with social media, TikTok may be your best bet. Learn how to find TikTok influencers with these 8 tips.

Take your Instagram travel pictures to the next level with our guide. Tips include composing the perfect shot, the best gear, apps to use and more. See how.

Have you tried to ask an influencer to promote your product, but they’re not interested? This article explores the best strategies to land top influencers.

The top-paying social media jobs this year will be those that require skills in data analysis, machine learning, and marketing. Take a look at our list of top jobs.

There are over 3.78 billion different users on different social media platforms. These numbers are set to grow to 4.41 billion users by 2025. You have more than half the population of the world on social media. The channels provide you a way to reach all these peoplem, with the right tools. Probably, anyone who’s your lead is already on social media. [playht_player width=”100%” height=”175″ voice=”Mark”] Social media platforms are free to use. You can reach people with content. You can create content marketing campaigns and also focus on email marketing that run with little to no investment from your end, or target your audience with advertisements. Social media helps you improve brand visibility Social media helps you create a brand identity Helps you build traffic Gets you leads What is a Social Media Marketing Funnel? Marketing funnels mark the path of conversion from leads to customers. At each stage of the funnel, you can reach out to participants to set the stage for conversion. A social media marketing funnel begins when potential leads develop awareness of your brand and continues until they convert into customers. The social media marketing funnel culminates in a user becoming true brand ambassadors so that they are likely to generate further leads through word-of-mouth marketing. It is at this stage where they recommend your products or services to their friends and family. Social media marketing funnels differ from business to business. Regardless of that, the customer journey follows a basic pattern that leads to a sale, happy customers, and long-term brand advocacy. Now let’s try to understand the major stages of a social media marketing funnel and how you can incorporate the right form of content into each stage. There are dozens of strategies to promote your business on social media. Some of these strategies revolve around building a brand with social media, posting regularly on these channels to make your brand unforgettable and regularly running creative campaigns to keep your audience engaged and keep coming back for more. If you don’t have the time for social media posting, you can hire a virtual assistant to do the job. When you want to build a customer journey that takes potential customers who hear about your brand for the first time to make them brand advocates and then buyers, there’s something missing that ties all these different stages together. We will find out what’s missing and how you can build out a complete marketing funnel with social media. What is a Social Media Marketing Funnel? Think of the funnel as a path potential customers travel through starting from the initial stages of someone learning about your business, to going to the buying stage and becoming a loyal customer. Marketing funnels help you map routes that start as soon as someone learns about your business and then goes all the way down to when the person who was newly introduced to your business purchases something from you. After running a careful analysis, a marketing funnel informs you what the company must do to influence consumers at every stage of the funnel. It begins with them developing awareness around your brand and goes on until there’s a purchase. The social marketing funnel turns people into brand advocates. There’s a lot of differing opinions on different stages of a social media marketing funnel. Despite what the phases are there’s a basic process at the end of which you get a brand advocate. Here’s the most common list of phases: Awareness – Attracting new people to your brand. Consideration – Standing out from competition in a way the audience remembers you Action – Compel your audience to take an action Engagement – use social media to etch a place in your audience’s mind once they engage and make purchases. Advocacy – Build trust with your audience so that they recommend you to others Since social media is part of the funnel, you need social media content at each stage of the funnel. You need to guide the audience through the funnel. The marketing funnel is a sum of its parts. And when all the parts build towards a cohesive goal there’s very little friction. You can build awareness and trust with your audience as a result of that. Let’s look at the different stages of the funnel: 1. Awareness The awareness stage in a social media marketing funnel is the point where potential customers develop an awareness of your brand. As a business, your primary goal is to identify the problems, challenges and issues your audience is facing. Even if the audience isn’t aware of your brand you can attract them by offering potential solutions for a common-enough problem that affects a large number of people. Think of sleeplessness or backache. The point at which the customers are first developing an awareness of your brand isn’t the time for pitching your services or selling your goals. The goal at this stage is to give them support. Helping them with blog posts or videos of exercises for sleeplessness or suggesting the best pillows for a healthy night’s sleep. Or talking about the evolutionary origins of back pain. Here’s another example. Jobber offers field service scheduling software to organize service businesses and also offers salary guides for various industries including plumbing, electrical, HVAC professionals and cleaners. That’s why their core content is built around topics like: Plumber Salary Guide Electrician Salary Guide HVAC Salary Guide Cleaner Salary Guide Even on their social media channels, they share content around plumbers and other home service professionals to generate leads for their sales funnel. In another example, here’s a site in the travel niche—a Carribean vacation site. Their social media feed has tons of pictures of the Carribean. You need to come across as a valuable resource. This helps potential customers remember your brand and trust you to research more information around their problems and challenges. The same is true for another brand FormulaSwiss. Through their blog posts they tend to connect their

Maximizing the impact of your social media presence is all about creating compelling content and sharing it with your audience in a consistent, relatable way. If you’re already on top of concepts like how to schedule Tweets and how to add Facebook cover photos that enhance your business in the eyes of followers across the major social media brands, it’s possible to get complacent and assume you’re doing your best already. [playht_player width=”100%” height=”175″ voice=”Mark”] However, the reality is that sometimes there are more fundamental issues at play, determining whether your campaigns fly or fall short. A flawed content calendar is a great example of this; unless you know what to look out for and what pitfalls to avoid, you could be misled into thinking that other elements are to blame if your content doesn’t click with customers. So what are the most common compromises made with content calendars, and how can you remedy issues rather than allowing them to spiral? Dealing with disorder Image Source: Pexels The most obvious example of an imperfect content calendar is one which is put together without any thought going into the overarching structure. This can often come about if you sit down with your team and spitball different ideas, eventually settling on a list of content options which you think will gel well with your brand identity, and be relevant to your followers. Unless you then take the step of working out where the different proposed projects should sit on your schedule, you could succumb to the temptation of ordering them in a way that’s essentially random. Sure, you might get lucky and schedule Tweets on Twitter or Stories on Instagram in a way that works by chance. But it’s just as likely that a disordered, poorly planned content calendar will suffer low levels of engagement. The doubly damaging aspect of this is that randomness in scheduling makes it much harder to glean actionable metrics and insights from the content you post. You won’t know what elements are really impacting performance, and you could learn the wrong lessons. The answer is to reframe how you approach content topic choices in the first place. Don’t brainstorm ideas and try to smash these together with the products and services you want to promote; start from the other direction and use these core elements that make your business propositions unique to inform your content calendar. It might seem like a minor change, but it’s one with major implications, as it will give you more concrete goals, and steer you away from the allure of a scattergun approach to scheduling. Image Source: Pexels Rebalancing your priorities Another issue with content calendars that plenty of brands make is trying to set up different strategies and content streams for each and every platform they occupy. This makes a lot more work for your team, and also means that you aren’t extracting optimal value from the content you conjure up. The fault here is thinking of social media as the main priority in your content creation and scheduling. By doing that, you’ll end up in a never-ending cycle of chasing interactions and trying to achieve perfection, but never reaching it. Once again, all that’s required is a slight adjustment to your perceptions, in this instance relating to the role of social media as a whole. Treat it as a place to showcase your content, but make sure that the content has innate value which isn’t reliant on the particular platform that it’s shared on. You’ll notice that the pieces of content which do best and go viral are those that are impactful and engaging in their own right, regardless of where they appear. As such, your priority should be content quality, not platform-specific posts that are hamstrung by their quirks. Tools like the BeFunky poster generator can help here, of course. You’ll be able to make content that passes muster on all your social feeds, as well as being suitable for your blog and any other platform on which you choose to use it. Another upshot of rebalancing your priorities in this way is that your content calendar should be simplified. Paring back your output so that a smaller number of higher quality posts are pushed out across multiple platforms, rather than having unique offerings across Instagram, Twitter, Facebook and TikTok, will streamline your social efforts significantly. Unifying your marketing output If the left hand doesn’t know what the right hand is doing, then a well organized content calendar won’t help much. The problem comes from how modern audiences engage with their favorite brands, because it’s likely that they’ll connect with you through more than one site, service or solution. The people who follow you on social media will also probably be on your mailing list, particularly if they have previously made a purchase and are interested in what your brand has to offer going forward. Thus if you’ve got different team members, or even entirely different departments, dealing with separate aspects of your digital marketing, you have to ensure a degree of unity and coordination between them. For example, having your email marketing campaigns synchronized with your social media publishing schedule is crucial. You don’t want certain people to feel left out by not being kept in the loop on news, updates, product announcements and promotional offers. Likewise you don’t want your content strategy to seem fragmented to those who do engage with your brand in more than one context. Having a content marketing strategy that is based around communication and collaboration between colleagues, as well as a content calendar that is shared and consistent across the board, will save you from this scenario. Resisting the urge to chase trends If you’re able to publish content that’s both relevant to your audience and also taps into the broader zeitgeist, then obviously that’s a good move. However, if this is the lynchpin of your social strategy, then it will do more harm than good. The reason for this is

These 11 social media integration examples and strategies will help you create a plan to integrate social with your website, blog, and email campaigns.

Your profile bio link is one of the most important links that you’ll have on your website. We’ll share 5 unique ways to use your profile bio link. Click to see.