TikTok is a social networking platform that needs no introduction. The short-form video sharing platform has been booming since 2019, with more people skimming through those 15- to 60-second videos.
Anyone can create content on TikTok and share it publicly. Some creators gained a considerable fanbase that turned them into influencers. It is prudent to create an influencer marketing strategy and collaborate with TikTok influencers to promote products because of the platform’s marketing potential.
If you’re on the hunt to find TikTok influencers, here’s what you need to do.
1. Know your customer
Before you find a TikTok influencer, you must identify your niche market and understand the type of material your customers want to see. To do so, you need to consider your brand from the perspective of your target audience. In other words, you need to know your customers. That’s where a customer persona comes in:
A customer persona is a fictional representation of your ideal customer but with actual data from your existing ones. Age, gender, number of children, residence address, income, lifestyle, and behavior are examples of data you need to collect to create your customer persona. You must gather and integrate this accurate data on your customers and the circumstances around their purchases.
You may collect this data by merely interacting with your customers. You could, for example, employ AI technologies to determine the customer journey. You may also conduct a social media poll or contact them using a PBX phone system and ask them straight for other data.
Once you get to know your consumers better, you’ll be able to determine the type of content that meets their demands and elicits responses from them. That, in turn, will help you determine the best TikTok content creator who will help you reach your marketing goals.
2. Use the right tools
Finding the appropriate influencers to cooperate with might take a significant amount of time and effort. The good news is that you can use tools to make the job a bit easier. Influencer marketing tools can connect you with the most influential people on every platform, including TikTok.
These platforms have an extensive database of influencers from a variety of industries. You can sort these based on your needs. Some platforms allow you to search for influencers based on budget, age, region, and other factors. They also provide email services to find TikTokers’ emails.
Several tools help you find TikTok influencers based on basic search parameters, like the niche of the influencers (beauty, fitness, food, among others) and their location.
TikTok Creator Marketplace is the first tool when it comes to TikTok. It is a platform for content creators to sell their content and collaborate with companies. It is also an excellent place for businesses to connect with brilliant creators.
Another tool is Hypertrace, where you can search for influencers using a more extensive set of filters. You can select multiple topics and select the audience range. The results will give a tailored list of influencers who create that type of content catering to that specific audience:
You can directly compare and analyze TikTok influencers to see who best fits the bill with these tools. Most search tools are not free so choose your preferred way of finding influencers depending on your budget.
3. Look at popular hashtags on the Discover page
TikTok influencers use hashtags to increase engagement and associate their content with specific keywords like other social media platforms.
Hashtags help creators reach a wider audience. Users can simply click on these hashtags to find videos that share the same hashtags and locate influencers who use these.
When you check the “Discover” tab on TikTok, you will also see the trending videos associated with these hashtags. You can navigate through these to check what is trending in your niche. That will help you determine the type of content that is popular in your industry and the influencers who create this type of content.
You can also type your keywords in the search bar and find content linked with your search keywords. That will help you find TikTok influencers who use these keywords as hashtags and are likely a good fit for your brand.
Check the screenshot below to see how you can navigate through hashtags on TikTok. On the left side of the screen, you can find trending hashtags and the content related to those hashtags that creators are making.
You’d have the same view if you searched for keywords instead of hashtags in the search bar.
Niche influencers focus on a specific area of interest. There are influencers in almost every field, from fitness and travel to technology and cosmetics. Their fans look to them for product recommendations and reviews in their area.
Niche influencer marketing enables you to connect with an audience interested in your field.
Finding influencers relevant to your primary industry may be as simple as looking for laser-focused hashtags or keywords. For example, instead of just typing in #fashion, you can type in #sportsfashion if you’re selling shoes and other sports attire.
Follow influencers in your niche on social media after identifying them using hashtags or keywords. The algorithms of most social media platforms will show a list of accounts that are similar to theirs. That is the simplest method for finding other influencers in the same niche.
You may also employ influencer-finding tools and platforms to simplify and speed up the process.
4. Do an organic search
Organic search is one of the least expensive (yet potentially time-consuming) ways to find Tiktok influencers. You can directly type “Top TikTok influencers” in Google search and check several sources on the results page.
You’re more likely to find lists that mention top influencers based on metrics such as the number of followers, engagement level, and the number of likes, among others.
If you’re presenting a fitness brand, you can type in the search “fitness TikTok creators,” and you’ll find lists of influencers in this same category.
You can narrow down your search even further to target specific niches.
However, there is no connection between TikTok influencers that appear at the top of a Google search and those who are the most successful influencers. You’ll need to look closely at the available data and the types of videos shared by the influencers you locate this way.
So, once you gather a list of potential TikTok influencers, you can check their profile pages, track their activities and engagement level, and decide if they are suitable for your brand.
6. See what the competition is doing
Knowing your competition and what they offer may help you differentiate your marketing strategy to stand out. It will allow you to determine which influencers to tap and how to set competitive marketing campaigns. It may also help you find new TikTok ideas for your content.
So, you should be aware of your competition and keep track of their activity on this platform. You may search for your competitor’s name and check their profiles, posts, and hashtags, which will give you an idea of their relationship with their followers and influencers. You can investigate the topics and content generated for them by influencers.
If an influencer is currently posting about your competitor, they may be more likely to promote your brand since the content you want is more likely similar to the content they create for your competitor.
You may identify TikTok influencers who promote your competitor’s product by searching for your competitors.
TikTok suggests accounts with similar interests, hashtags, or audiences to the one you searched for or followed (influencers or competitors). You may start by looking for influencers suggested by your competitors’ research, followed by suggestions on influencers’ profiles used by your competitors.
That allows you to find potential influencers similar to those used by your competitors, particularly if you don’t want to use the same influencers that promoted your competitor’s products.
You should also see the type of content your competition is producing. Consider how engaging your competitor’s content is. Analyze your competitor’s content for the average amount of comments, shares, and likes.
Check if your competitor uses tags to organize their content and if each piece of content has social media follow and share icons. That can help you uncover market gaps, expand your TikTok content strategy, and improve your social media marketing and sales.
7. Look at other social media platforms
Let’s assume that you’ve done all the searching on TikTok and Google and now have your initial list of TikTok influencers to seek ties with for a potential collaboration. If you only have one influencer on your list, great! You can connect with the influencer and give them your proposal.
If there are still too many on your list, I suggest you narrow down your list to include only those dedicated to the work.
You’ll know if an influencer has that kind of dedication you’re looking for by looking at their other social media platforms. If you find that the influencer is also active on Facebook or Instagram, posts excellent content there, and has a huge following, they love the work and won’t settle for anything less than quality content.
Jordi Koalitic is an example of a TikTok content creator (with 19.6 million followers) who also has a strong following on Instagram (5.7 million) and even on Youtube (1.78 million) subscribers.
After all, you could also decide to expand your campaign to include those additional platforms. So, if you decide on the expansion, you won’t have to go through the grueling process of looking for another influencer who has a significant following on that platform.
So, start by looking for their account on other social platforms and reprioritizing them depending on who is the most active on other social networks besides TikTok.
8. Take the help of an agency
Ultimately, you may hire an agency to do all the work.
The agency can help you identify and hire content creators who are a good fit for your business. It will also help you in forming relationships with TikTok influencers. Furthermore, the agency might manage your whole marketing strategy and assist you in developing and tracking various sponsored advertising campaigns.
Generally speaking, TikTok advertising agencies provide services like analyzing TikTok influencers, running TikTok ads for eCommerce and other businesses, negotiating costs, maintaining content quality, and measuring ROI.
An agency can share its experience in how TikTok works for business, as they might be dealing with several influencers and brands. That can save you a lot of research time.
You may find these agencies by Googling for them or asking for recommendations. NoGood, Fanbytes, Sugarfree, and Viral Nation, are some excellent examples.
However, keep in mind that not all agencies provide influencer services. Each agency offers a particular service. NoGood, for instance, provides only performance marketing, growth marketing, and marketing analytics.
Influencer marketing on TikTok has become a profitable trend. If you’ve determined that TikTok is your next marketing platform, you’ll need to start searching for TikTok influencers for your company. Follow the steps detailed in this article to find the right influencers.
Begin by learning about your customers and determining your target market. Then, use search tools to look for influencers. You may also conduct an organic Google search.
Look through the hashtags and content on TikTok to see who creates the type of content you’re looking for. You may even see the types of content your target audience on TikTok is currently interested in. Spy on your competitors and look at the marketing collaborations they have.
You can also monitor the influencers’ activity on other social media platforms. Finally, hiring an agency might also be beneficial; you can leverage their experience and contacts to locate TikTok influencers who match your needs.
With the right strategy in place, you’ll find that TikTok influencer who ticks all the boxes and will help take your TikTok marketing to the next level.