Looking for creative yet cool TikTok ideas to gain more followers?
Want to engage your followers with creative TikTok videos?
You have come to the right page.
In this blog post, you will discover how to come up with TikTok ideas for engaging TikTok videos.
Way back when TikTok was born, it was seen as a teen’s channel. No one ever thought of using it for business. First-forward to 2021, the platform has grown greatly and has attracted all sorts of users from influencers to business owners, and ordinary people.
Today, bloggers are also taking advantage of over 689M monthly TikTok users to drive traffic to their blogs using TikTok. Brands are also using TikTok to drive sales.
However, it’s not easy to win on TikTok without being creative with your videos.
Whether you’re looking to gain more followers, engage your followers or drive people to your online business, these creative TikTok ideas are just what you need.
What is TikTok?
TikTok, also known as Douyin is a Chinese video-sharing social networking platform that was launched in 2016. The social media network allows users to create short and funny lip-syncing videos from 15 seconds to one minute in different genres like education, comedy, dance, etc.
According to Best Essay Writers, The platform has grown rapidly over the past five years and currently boasts over 689 million monthly active users worldwide. It’s currently the seventh-largest social network. TikTok is currently available on Google Play and App Stores.
Why use TikTok?
If you have an online business, chances are that you target both local and international clients. TikTok is currently available in over 200 countries. Besides, approximately 70% of TikTok users are aged 16 to 24 years. It goes without saying that if you want to target the younger generation, then you should be using TikTok channel ideas in 2021.
Remember that no matter how popular the platform is, to get the most out of it, you must be strategic.
That means learning how to create creative TikTok videos that engage and entertain your followers leaving them to want more from you.
This is exactly what you’re going to learn in this blog post.
Sound good?
Alright, let’s dive in:
How Do You Become Creative On Tiktok?
Now sure how to come up with amazing TikTok videos? These best TikTok ideas should help you create awesome TikTok content that gets results:
Create A TikTok Challenge
If you have been following up with social media trends, you must remember the 2015 viral social media challenge that went with the hashtag #IceBucketChallenge.
Hashtags act as classifiers that people can use to discover content on a certain theme using the branded hashtag. While other social media platforms have capitalized on branded hashtags, TikTok seems to have taken the game a notch higher.
Brands have used branded hashtags to go viral and attract the attention of the masses.
For instance, Chipotle is one example of a brand that used National Avocado Day to create the Guac Dance hashtag challenge on TikTok.
The challenge required avocado lovers to share a short dance based on their favorite topping using the #GuacDance while dancing the Guacamole Song.
While this challenge sounds simple, it attracted over 200k submissions.
Chipotle ran the challenge for six days and it attracted more than 400 million videos with the branded hashtag. The brand’s sales also went due to the #GuacDance challenge.
Make your TikTok videos simple, fun, but have the end in mind.
Are you looking to gain more followers? Increase brand awareness or drive more sales?
You can use this example to start your own challenge using a branded hashtag.
Run a TikTok Contest
TikTok Contest Presented by Silicon Education Network
Similar to other social media platforms, running TikTok contests is no different from hosting a social media giveaway. However, there are a few things you need to know before you run a contest on TikTok.
Generally, running a contest on social media involves asking participants to create short videos of themselves using or holding your products or leave a reply using your branded hashtag.
This contest helps to obtain user-generated content that can help to cement your brand’s credibility and trust, particularly when participants creating those sales videos are renowned creators.
TikTok Challenge vs TikTok Contest: What’s the Difference
We talked about creating TikTok challenges and now we’re talking about TikTok contests. What’s the difference between the two?
A TikTok challenge is meant to inspire users to participate so it’s not controlled by any single brand, individual, or brand.
On the other hand, a TikTok contest is run and controlled by the brand that initiates it.
In a contest, a winner is selected out of the entries attracted and given a price. Besides, a contest has a start and end date. TikTok contests also require participants to create videos that are unique to the campaign.
Here are a few guidelines to help you run a TikTok contest:
Identify your goals and expectations
Similar to branded hashtags, when running a TikTok contest, you must determine what you want to achieve with the contest.
Are you looking to engage your followers or drive traffic to your site?
Your goal and expectations will determine how you run your contest.
Discover viral content on TikTok
Viral and controversial content is known to perform well on Facebook while romantic videos are known to go viral on Instagram; you’re going to achieve great results with trends and challenges on TikTok.
Your content needs to be replicable to attract the attention of many participants.
You can discover top-performing content through TikTok’s Discover Page. Pay attention to the trending hashtags or themes and types of videos that have gone viral.
Define a unique hashtag for your TikTok contest
Create a unique hashtag for your TikTok to make it easy to monitor entries while keeping your content separate from the other content you post or that’s posted by your followers.
Ensure participants know what qualifies as an entry to avoid confusion.
Watch out for copyright infringement
TikTok contests must adhere to the rules and regulations of the platform. You’re not permitted to allow entrants to share entries with copyrighted material. Also, review TikTok’s Terms of Service to keep your giveaway compliant with the rules of the platform.
Make Videos on Viral Hashtags
If you cannot create your trending hashtags, create your TikTok videos and add the trending hashtags to the descriptions of your videos.
This can help to get more views on your videos as well.
Remember that using trending hashtags doesn’t mean you create any video that comes to your mind. It must be on the same theme as the hashtags.
When you use trending hashtags, TikTok classifies your videos and shows them to your followers on their “For You” page.
You can discover trending hashtags on the “Discover” page on TikTok.
Have a Skill? Teach Your Followers
Even though TikTok is considered a cool place for sharing fun and goofy content, you can educate your followers about a skill you have ample knowledge about.
You could share a video guide showing your followers how to do something.
The good thing about this TikTok video idea is that you can educate your followers on almost any topic or subject.
Are you into real estate, farming, or business? You can educate your followers about that and gain more of them.
Make sure your content is not only informative but also easy to consume.
D.r Danielle Jones has attracted tons of viewers on her videos about sexual health, menstruation, and pregnancy. Some doctors have also taken advantage of the Covid-19 pandemic to attract a huge audience.
If you have ample knowledge about a certain subject, share informative videos with your followers around it.
Influencer Marketing
Influencer marketing is a form of social media marketing that’s here to stay. In this form of digital marketing, brands partner with people with a huge following and authority for product endorsement and placement.
TikTok influencer marketing opportunities are sprouting up fast given how fast the platform is growing each new day.
Partnering with TikTok influencers opens up brands to the huge audience these influencers have created. It also helps brands to tap into the creativity of influencers.
You can partner with TikTok influencers in various ways include:
Account takeovers: Where you allow a TikTok creator to access your account and post directly. This means that when the influencer posts a video on your TikTok account, it is posted automatically to their account as well.
Hashtag Challenge: Partner with influencers to publicize your hashtag challenge to their followers.
Endorsements: Collaborate with influencers to get them to recommend or talk about your products to their followers.
Develop a successful TikTok influencer marketing campaign
Here are a few guidelines to run a successful influencer marketing campaign, follow:
Determine your TikTok influencer marketing goals
Determine what you want to achieve from the influencer partnership. Are you looking to drive user-generation content or gain more followers? Determine your influencer marketing campaign goals and how you will measure success.
Carefully research TikTok influencers
Since its launch, TikTok has attracted over 43,000 influencers. However, you don’t need to partner with any influencer you come across on the platform. You need to research and vet them carefully based on their track record of delivering high-quality content and great engagements.
You also need to ensure their audience has an interest in your brand. It’s better to partner with TikTok creators with 100 followers who share values that match your brand than one with 10k followers who aren’t interested in your brand.
Measure influencer campaign results
In business, you must ensure anything that you invest time, money, resources, or effort in yields results. As stated above before partnering with influencers, determine the campaign goals and how you will measure performance. If your goal is to increase brand awareness, determine how many views the campaign has attracted, how much engagement your posts have generated, etc.
Share Interesting Stories
People love stories because stories boost our feelings of things like empathy, trust, and compassion. The hashtag #StoryTime has attracted over 88.7B views already. This explains how people love personal, story-based content on TikTok.
You could tell a personal story about an interesting event that happened to you or how a certain experience shaped the way you are.
Keep your storytelling videos simple.
Use TikTok’s Live Stream Feature
TikTok allows users to share Livestream videos with their audience. This is also one of the greatest creative TikTok video ideas you can try to connect with your audience in real-time.
You can go live on TikTok and show your daily routine. This will help to provide your followers with insights into your brand.
You don’t have to share something complicated. It could be a simple video showing your followers behind the scenes.
Ensure you share videos of the things that your brand is known to do.
Creative TikTok Video Ideas: Frequently Asked Questions
Here, we answer some of the most frequently asked questions about this topic.
Can you make money on TikTok?
TikTok introduced a $200 million creator fund recently that aims at compensating creators.
So yes, you can make money on TikTok as long as you meet the condition that: you must be 18+ years with a minimum of 10,000 followers and with videos that have attracted at least 10,000 views in the past 30 days before you apply to be eligible for the Creator Fund.
The most popular way creators are making money on TikTok is through influencer marketing.
If you have a huge and loyal following, you can partner with brands to endorse their products to your audience.
How many followers do you need to get paid on TikTok?
To be eligible for TikTok’s partnership program called Creator Fund, you must have a minimum of 10,000 followers.
How much money do you make if you have 1 million followers on TikTok?
If you have 1 million followers, you can expect to make up to more than $1,000 a month. Remember that you must have real followers for you to make money on TikTok.
Who is the most-followed TikTok creator?
Charli D’Amelio is the most-followed TikTok creator with over 100 million followers. She is a dancer and social media personality.
What is Charli D’Amelio worth?
According to a report published by EssayOnTime, a popular “do my assignment” site, Charli D’Amelio is currently worth over $8 million. The dancer and social media influencer also has over 9 million subscribers on YouTube and 35 million-plus followers on Instagram.
She makes money from sponsored posts, product deals, and e-commerce.
How to Make Creative TikTok Videos
So there you have it. We hope these 7 creative ideas will inspire you to create remarkable videos on TikTok. Remember that you don’t need to create complicated videos. Just follow the strategies shared in this article and experiment with different types of videos to see what type of content works well for your brand.