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A social media dashboard helps keep track of engagement, subscriber and follower counts, and audience data on your social media accounts. See how in this post.

Sometimes, you just want to get a little edgy with your Instagram captions. We put together 9 ways to write edgy Instagram captions that’ll get more engagement.

Increase your visibility, grow your connections, and more on LinkedIn. This in-depth guide will teach you how to create a content marketing plan for LinkedIn.

You’re running an online business on Facebook & using it to market and reach more customers and you have been thinking about your Facebook engagement and how to increase it. [playht_player width=”100%” height=”175″ voice=”Mark”] Every time you ask yourself: How will I engage my Facebook readers more to build trust and convert them into customers? And sure, Facebook is a great place to engage businesses that can sell you products or services. Research shows 18.3% of adults have purchased through Facebook. Source: eMarketer Or maybe you have been wondering about the right approach to make Facebook engagement strategies work better for your business marketing? Well, we will help. In this blog post, you will learn about the best strategies and how you can use them to engage readers on Facebook and grow your followers, build trust and convert them. Ready to know these strategies. Here we go. Use Visual Content Readers consume visual content more than other pieces of content. So as you engage readers on Facebook, consider using visual content. Here are some reasons why visual content works best. Most People Engage With Visuals Visuals are appealing attractive, and readers love them. They can pass information to readers in an easy way. For example, you can create short video content or infographics that give a specific type of message to readers, which they easily engage with and find valuable. Research shows that Facebook favors pages that publish them and increases organic traffic. Source: Social Insider Here are the results of the same study comparing Facebook engagement of different visual content. Source: Social Insider These data show how powerful creating video and other visuals engage target customers. So, as you create your content, ensure that it is educative, helpful, and informative to target customers and addresses their pains. How to Create Visuals Content for Facebook You can use different tools to create visual content that you can use to share and engage your fans. You can engage followers with visual content like memes, Gifs, visual quotes. In addition, you can use these tools to create visual content for your Facebook engagement. Alongside visuals, you can also create other content types such as writing better copy that engage your readers to build trust and draw them to your business. Content types like case studies and testimonials show how other people value your business and can engage more Facebook fans. Post Content at The Right Time It is essential to post content at the right time to engage more readers. Even if you have great content but always post it when target readers are not online; it will get few engagements. But you could be asking. What then is the right time to post on Facebook.? Well, it’s the time when most of your target readers are on the platform and engaging with content. So CoShedule did research that shows the best times to post on Facebook for more engagement. B2C Businesses: 9AM, 10AM, 12PM,1PM,4PM, 5PM B2B Businesses: 9AM, 3PM,4PM Software Businesses: 9AM, 3PM,5PM Healthcare Businesses: 6AM, 7AM, 9AM,11AM,12PM Media Companies: 7AM, 11AM, 6PM Higher Education: 6AM, 12PM, 3PM Source: CoSchedule Engage your Facebook fans more on these times. You can attract and capture their attention as they go around the social site. Therefore, it is essential to post visual content and written words. Run A/B Tests Why Do You Need a/b Tests? Running tests helps know the best strategies that work well for your Facebook engagement. Once you know the right approach to focus on, you can maximize them and increase engagement as you build trust with target readers. Run different variations of your Facebook marketing campaigns to understand what target readers love most. However, as you run your a/b tests, avoid making these mistakes. You are trusting results from other marketers. Instead, get your results and data. Don’t test a lot of things at the same time. You are not collecting data from your a/b tests. Start and end your tests within a short time. It takes some time to know the variation that works best. So don’t give up early. You are running your tests without a hypothesis. Ensure you have a set budget for your a/b test campaigns. How to Run a/b tests on Facebook It is essential to have a goal before running the a/b tests. Ask yourself, what do I want to get out of these tests? Once you set goals, you can create two variations of the same Facebook marketing campaign. These will be the variation of what you want to test. For example, you can run two different sets of your CTA to see which one performs better for your readers’ engagement. Here is how you can create an a/b test with the ads manager on Facebook. Here is how you can do it. Source: Facebook Best Tools to Run a/b Tests As you run your a/b tests, it is essential to use the tools that will help give the best experience as you run and monitor your a/b tests. Before using an a/b test tool, ensure that you know how to get the best out of it, and it has an excellent support team in case of any challenges as you are using it. Here are the a/b test tools you can use for your testing campaigns. Use Attractive CTAs You don’t want your Facebook readers to just engage with your content but see them taking action to become customers, right? Well, you have to guide them in their process of engagement. But, you may ask, how so? It’s by ensuring your CTAs are attractive and capture their attention. Tips For Creating the Best CTA To ensure your CTAs are effective, use words that will provoke your target readers’ emotions as they consume your content. Here are some phrases to use for CTAs. and some CTA suggestions for your campaigns. Source: Facebook How to Use CTAs to Increase Facebook Engagement To increase engagement in your Facebook campaign, ensure you choose the right

This guide will teach you seven social media growth hacking tips that can help you generate more leads and grow your customer base. Click to learn the tips.

LinkedIn is one of the most popular content marketing channels. Find out how you can improve your LinkedIn content marketing strategy with these tips and tools.

Boost your Instagram sales with these 10 simple tips. Learn how to build brand awareness, increase engagement, and sell more with Instagram. Get started here.

Facebook Ads are a great way to grow your email list. In this article, we’ll share the steps you need to follow to start seeing immediate results. See how.

In this article, we will be talking about the four types of influencers: nano, micro, macro, and mega – and how to choose them for your own marketing efforts.