Social media is becoming more and more popular nowadays. With such rapid growth, it’s becoming a part of marketing trends and strategies all around the world. We’re here with a guide that will let you know everything about social media integration in 2022.
By using this approach, you can drive high-quality traffic to your website through the SNS of your choice. This will also help you build relationships with potential customers and build a brand.
Social media is no longer a number of sites where you can share food pics and selfies. It’s a marketplace, a spot where you can find your target audience, learn about their needs, reply to their messages, and get them directly to any content or landing page on your business site.
We’ll talk about the types of traffic sources, the importance of SNS in the big picture, and share some of the best website social media integration strategies you can use to date.
The 6 Main Website Traffic Sources
First of all, it’s important to understand where traffic can come from. The 6 main types of traffic are:
- Organic traffic.
This type is the people who visit your site from unpaid listings in the organic search. The most general example is traffic that comes from Google, Bing, Yahoo!, and other search engines’ results pages. A person types a query in a search engine and finds your site on the list (not on the Google Ads list, but among the organic rankings).
- Email traffic.
These visitors come from emails you send as newsletters. By using this way, you share your key pages, and the links there act as guides for your potential website visitors.
- Direct traffic.
This is the share of people that access your website by directly typing it into the URL field. They can also get there by clicking on a link in their Favorites and Bookmarks lists, as well as untagged links in emails and documents (like PDF or Word documents).
- Social media traffic.
This is the traffic you get from social media to your website. You can leave a link in every post on Facebook, guiding people to the website. Or, you can use a link to your site in the Instagram bio. There are many ways of using social media for entrepreneurs. Keep in mind that both paid and free social traffic are thrown into the same category. So, if you want to measure visitors from a certain campaign, you’ll need tracking links.
- Referral traffic.
This share of users accessed your website by clicking on links on other sources. From every backlink you have, you can get referral traffic (unless it’s buried somewhere or users find it irrelevant).
- Paid traffic.
This type of traffic consists of people who visit your website through paid advertising in a search engine.
Img cr: google.comLook at the ‘Ads’ label. This means the shops selling the phones are promoted on search engines.
Measuring where visitors come from is crucial for marketing campaign analysis and adjustment. The easiest way to measure traffic by channel is by using Google Analytics, a free digital tool by Google. However, it’s recommended to use more advanced tools for better monitoring – especially, for complex channels like organic search. For example, you can use SE Ranking’s keyword rank tracking software to check which search queries bring organic traffic and how they change over time. The same dedicated solutions are available for each traffic channel.
Why Is Social Media Traffic So Important?
According to Statista, by 2025, we’ll have 4.4 billion people on social media. That’s more than half of the worldwide population! And your marketing should be where people are. Of course, you won’t reach 4 billion people at once, but you don’t need to.
Choosing the right target audience and the service they most frequently spend time on, plus a proper budget and approach will allow you to directly reach people that are likely interested in your business.
Social media allows you to communicate with the audience, answer their questions, engage with them, and get them to engage with your content. Such services can help you build a brand and bring lots of paid and organic traffic.
What Is Social Media Integration?
Social media integration is the use of these services in your digital marketing strategy. The process includes having active accounts on different sites, driving traffic from social media on to your website, adding ‘Share’ buttons to your posts, etc.
The more you do, the more profit social media brings you. The best-case scenario would be to align content plans, stay consistent with your brand colors and tone, and cover all social media your target audience is on.
Integration brings many benefits, including:
- Building trust – seeing an ‘alive’ brand that engages with its audience builds credibility and trust among potential customers.
- Boosting brand awareness – integrating the website and social media will help you build a brand and make it more popular among audiences.
- Convenient advertising – social media often have convenient advertising methods like showing your ads only to your target audience.
- Lead generation – social media is a great place to introduce your products to people and encourage them to try them and provide their contact info, for example.
Social Media Integration Strategies for Your Website
To achieve noticeable results, you should encourage people to follow the social media page on the website and to share things they find on the site to their profiles. Here are some of the easiest and best tactics you can use:
- Adding social sharing links to your blog posts.
Adding social sharing links to every blog post will nudge people to show their followers the content they like, boosting your reputation and marketing your business. For example, Mashable has social sharing buttons right after the title and the date.
The source has a lot of information on social media, including useful tips, which is the perfect type of content to share on readers’ profiles.Such an approach improves user experience since they don’t have to copy the link and find a way to share it properly. The system does everything itself. Make sure you don’t add all known platforms there, only ones that are most frequently used.
- Adding social share plugins on product pages.
Product pages can also be shared, and doing so can get you many more customer prospects than you think. Giants like Amazon use this feature on every product page to make sure if someone likes an item they can talk about it on social media and provide a link for others to potentially buy it.
Img cr: Amazon.com
A kind recommendation: only use the most relevant buttons. If you have too many, people may get overwhelmed and decide not to share the page at all. Choose the social media your target audience is most likely to use. Usually, it’s Facebook, Twitter, Instagram, etc.They have the most user engagement, which allows you to encompass most target audiences.Also, make sure the buttons are somewhere near the product images on the page to make sure people see them right after looking at an item.
- Enabling shopping on social media that leads to your website.
Facebook and Instagram Shopping can be used for boosting sales and creating a better user experience (making a purchase as easy as it can be). This is also a great way to drive people to the website, where they will get much more info on products and may buy more.Arranging a social media store may take some time, but you can just insert a link behind the ‘Shop Now’ button on FB.Shopify stores like Package Free are very popular on Facebook. Package Free is a shop that sells environmentally-friendly products that leave no waste. Aside from being a great initiative, they have a gorgeous Facebook page with the ‘Shop Now’ button leading to their website.
Img cr: FacebookThis is a great user experience due to such accessibility and a great way to integrate social media and the website.
- Embedding social media widgets on the website.
Widgets get more interactive with time, allowing people to engage with the website using the channels most convenient for them. There are different kinds that will match the design of your website, and different media to share publications from.You can use Twitter for the job as tweets are small and easy to read (and there are usually a lot of them on almost any topic). Or, use your Instagram feed to deliver the news and updates in an easy way.An amazing example of using feed widgets on a website is Ferrari.
Img cr: blog.walls.io
People can read snippets of news via captions and go right to the company’s Instagram or Twitter page to follow them or see more content.
- Adding the social login option.
One of the best ways to integrate users’ experience on the website and social media is by allowing them to log in using their profiles. This approach will help you target your ads better and analyze user satisfaction.If the user becomes interested in one of your products or a certain category, the Facebook algorithm will show them these products later on in recommendations, encouraging them to buy.Besides, it improves user experience since it’s much easier to log in using an existing Facebook account, for example, instead of confirming an email, thinking of a password, and inserting all kinds of data while creating a profile.A great example of a service offering a wide array of social login options is AliExpress.
Img cr: aliexpress.com
This tactic is perfect for eCommerce websites.
- Displaying social media videos.
Sharing social media videos on your website will engage people more, let them find out more about your business, and connect them to your SNS channels. Wisely created video content will build trust, garner social proof, and encourage users to discover more.User-generated videos can act as testimonials on your website, helping others trust your brand and explore different experiences with it. Furthermore, it’s easy to embed a social media video onto your website.For example, CodeCademy is using videos as testimonials. Students tell about their experience with the courses the service offers, praising it and promoting switching to IT.
Img cr: CodeCademy
- Adding social media reviews.
Displaying social proof is crucial for the success of any business. According to Statista, 38% of online users in the US say it’s crucial to read reviews before deciding to buy.People tend to believe what the community says, not what the business says. You can write a lot about how great your products are and get minimal response. But add reviews from social media, and users will have much more interest in your business.Sharing testimonials as social media posts or quotes is a great way to prove that they come from actual people and aren’t beautifully written stories by a copywriter.An example of using Instagram posts as testimonials is Fabletics.
Img cr: Fabletics.com
When you point at the picture, you see the nickname of the woman and the beginning of her post. You see that a lot of women with different bodies buy the clothes and enjoy them. With each new picture, you trust the brand more and more.
These strategies aren’t difficult to implement. There are widgets for everything nowadays, including social media integration.
Final Thoughts on Social Media Integration Strategies
Due to the increase in popularity of social media, its integration into marketing strategies isn’t just a good idea but an important task for all businesses. Such a decision will help you build a brand, boost its awareness, build trust between the company and its customers, and increase revenue dramatically.
Use the strategies we’ve presented above to easily achieve social media integration and start benefiting from it right now!