It’s more important than ever for travel businesses to lock down their social media strategy and post entertaining and engaging content for their audience. This is very important, especially in the travel industry. Social media is a big part of marketing your travel content or products to your audience, which can involve posting to Instagram, Tiktok, Facebook, Youtube, and more. This article will give you brilliant content ideas to help boost or improve your social media game!
Part of your social media strategy should be which social media platforms to target. Certain apps work better for specific niches and can be counterintuitive to what you’re trying to achieve. For example, starting a Youtube channel might not work if you are a small travel blog focusing on written content. This article breaks down each social media platform, what they focus on, and content ideas that will help your travel business shine.
Pinterest is an excellent platform for putting a visual onto the written word. With eye-catching visuals, you can lead users to click on and read your content. Directing users to a blog, website, or other social media platforms is easy. It’s one of the only platforms that offer great organic reach and gets good reviews from users when it comes to building a brand.
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Content Tips For Pinterest
Business Profile
Creating a business profile on Pinterest will allow you to take advantage of business analytics. Track metrics like website clicks, audience insights, and action analytics. This type of profile can give you a leg up if Pinterest is one of your focused platforms.
Well Written Content
Crafting clear titles and a description within 100-500 characters can be a challenge, but it’s essential to write copy for your pins that flow well and get users to engage with your content.
Titles like “8 Essential Items For Your European Vacation” tell the user exactly what your content is about clearly and concisely. Adding a description that tells the user what your content is about will ensure they engage with it further by checking out the blog or website link.
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Image Size
Using the right image size when posting on Pinterest is important to ensure the image covers the desired area. Using high-quality photos and videos is sure to catch the user’s attention. For brands, including the logo and making your product the image’s focal point is essential.
Canva
Using Canva can help boost your Pinterest game. Easily pick the right specs for Pinterest and add interesting graphics and overlays that quickly catch a user’s attention. Ensure that your images include your product or are relative to your content and are clear and eye-catching.
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Content Ideas For Pinterest
Images With Text And Graphics
An image with text or other graphics can easily be created with Canva and is what we would consider the standard pin. These types of content still do great on Pinterest as long as the image is clear and eye-catching, the color palette matches the theme, and the content is well-written and relevant to the image.
Videos
You can create video pins if you have a business account on Pinterest. Videos can be 4 seconds to 15 minutes long, although it’s recommended to keep them shorter. Adding a text or static image overlay is a creative way to incorporate video pins into your regular posting schedule.
If you’re already creating vertical video content for Instagram, Facebook, or Tiktok, this is a great way to repurpose some of those shorter clips to keep your Pinterest content fresh.
Diagram
A diagram is a type of pin that uses drawn or real images with text and arrows to describe the image. These types of pins are more informative and do well for businesses promoting travel products. Canva is a great tool to help create these images and ensure they are the correct specs.
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For example, if you have a website that sells travel products like toiletry bags, travel headphones, or travel storage bags, you can create a diagram using an image of your product, with some text to help describe its functions.
Visual List
A visual list is easily created in Canva and can help creatively display your travel-related products. Adding text beside each image can also show some information about the products.
This is great for any business! Travel agencies can create lists of their top destinations, businesses can create mock packing lists that include their products, and travel bloggers can create lists based on the destinations they’ve visited.
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Youtube
Youtube is a giant when it comes to social media, and it’s changed a lot since its inception in the late 00s. If Youtube is part of your social media strategy, it’s good to narrow down other social media accounts to help shift the focus onto Youtube.
This is because Youtube requires horizontal video content for its main videos (and vertical content for shorts). With all your content filmed horizontally, it’s harder to repurpose that content on other platforms. For example, if you’re filming a video about hotel safety featuring the best floors to stay on, you would have to film vertically and horizontally, increasing overall costs and time.
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Content Tips For Youtube
High-Quality Video
High-quality video shot on a proper DSLR camera or the latest smartphone is the only kind of content that will do well on Youtube. Ensure it’s filmed horizontally for more long-form Youtube videos or vertically if you only take advantage of Youtube shorts. Investing in filming equipment like different lenses, ring lights, booms, or a reflector would be worth it if you are a professional.
High-Quality Audio
In addition to high-quality video, it’s essential to have clear and crisp audio. Purchasing a proper mic would be worth it if you’re a professional travel Youtuber or travel business. Great alternative mics are available for creators that use smartphones on Amazon.
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Youtube SEO
Learning how to get your videos to rank is one of the most important tips. SEO strategies include keyword research, editing, thumbnails, titles, and descriptions. It’s also key to create videos that have retention, meaning they aren’t dated or only useful for a certain period of time.
B-Roll Clips
In addition to your main content, it’s a good idea to create shorter “B-roll” type clips to help shake-up.
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Content Ideas For Youtube
Packing Videos
Packing videos are great video ideas that stay relevant year after year. They are great for businesses showcasing products or travel bloggers relaying helpful information to other travelers.
Featured Destination
These are essential for any travel account! Featuring a destination, what to eat, where to stay, or what to do are great pieces of travel content that will definitely get some views. Travel agencies and bloggers/vloggers should focus on featuring destinations and tips relative to the destination.
Travel Vlogs
Travel vlogs ultimately helped make the travel industry boom! This video style is rawer, usually filmed with a smartphone or camera, and combines real travel footage with commentary from the vlogger.
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Unboxing Videos
Although they are usually found within the lifestyle niche, these videos can also be great for the travel industry. If you are a business looking to promote products or an influencer recommending products, an unboxing video is a great way to show off the best travel gear!
Instagram is one of the largest platforms for the travel industry and a must-have account for any travel-related business. With more and more features being rolled out daily, engaging users with your content and directing them to your website is easy. Content created for Instagram is easy to repurpose for Pinterest, Facebook, and Tiktok.
High-Quality Images
Having high-quality images is what Instagram is all about. Shoot using a DSLR camera or the latest smartphone and enhance your images with editing tools like Lightroom. This will catch the audience’s eye and do well with the Instagram algorithm. Step up your photography game by trying out new photo ideas as well.
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High-Quality Video
Like images, having the best video will ensure your content performs well on the platform. Use the Instagram reels feature to create video content and static images.
Features
Instagram has fantastic features that help engage users with your content. Polls, quizzes, and website links can be plugged into stories, which can be featured on your profile under story highlights. Tag products and brands in reels, or put a link tree in your bio. Plenty of options exist to direct the audience where you’d like them to go.
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Content Ideas For Instagram
A Day In The Life
These style videos are great for travel bloggers and influencers with exciting things to share when traveling! Small clips of your travels can easily be compiled into reels or used as B-roll content.
Featured Destination
Just like Youtube, featured destinations also do well on Instagram. Unlike Youtube, these videos or photos have to be quick, engaging, and clear to catch the user’s attention and are shorter than Youtube videos.
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Vlogs and Micro Blogs
Vlogs and microblogs do well on Instagram, too, whether that’s video content or photo content. It’s easy to micro-blog in the caption of a static post or vlog using the reels feature.
Behind The Scenes
It can be a fun idea for travel-related brands to humanize the brand and show what it’s like behind the scenes when creating new travel products, having meetings, or having a lunch and learn at the office. Remember that the videos should remain curated, as the Instagram algorithm prefers curated over raw content.
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Since Facebook became Meta and purchased Instagram, scheduling and sharing content across both platforms is easier than ever. This enables brands to reach a wider audience across different demographics. Although younger travel influencers and bloggers tend to think that Facebook is irrelevant, it’s still an excellent platform for advertising or growing an online presence.
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Content Tips For Facebook
Schedule Posts
Scheduling your posts with Facebook is easier than ever. Their all-in-one tool allows businesses to schedule Facebook and Instagram posts months in advance. Taking advantage of this tool will save you lots of time and effort when creating travel content.
Facebook Ads
Funneling some of your marketing budgets into Facebook ads is worth it, as they are proven to target the audience you are looking for and are effective at generating leads, clicks, and customers. Balancing Facebook ads with regular posts is important to avoid looking like spam or tarnishing a brand’s reputation.
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Groups
Joining travel-related Facebook groups can be a great way to drive organic traffic to your Facebook page. Posting in these groups can bring in organic users while providing helpful content. Ensure that the groups you join allow businesses or influencers to join, as some don’t.
Content Ideas For Facebook
Destination Features
These work great for Instagram as well as Facebook. You can feature a destination on Facebook using video or static image content and a well-written caption.
Product Features
If you sell amazing travel products, Facebook would be a great place to advertise or create content featuring your products! For example if your target is golfers, showcase that your adjustable golf club can make a hassle-free golf trip. Make sure to link to your website or directly to the product.
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Packing Lists
Facebook is a great place to repurpose this content from Pinterest as the high-quality images and graphics are eye-catching for Facebook users. These posts can do well on Facebook paired with a microblog or a link to check out your blog.
Vlogs
The same kind of vlogs that do well on Instagram reels will do great on Facebook watch. This is true for any content that does well on Instagram.
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Tiktok
TikTok is a new and upcoming platform popular amongst the younger generations. On Tiktok, you will find less curated, more natural, and raw content. The algorithm is still new, and it is easy to go viral or get organic reach on Tiktok. This is likely to change in the future, so the sooner businesses start on Tiktok, the better.
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Content Tips For Tiktok
Video Length
Attention spans are short on this app, so quicker and punchier videos tend to do well. Try to stick to 5-15 second videos unless it’s a trending video.
Trends
Tiktok has some of the best trends that not only go viral on the platform but tend to go viral on other platforms as well. As a brand, including some trends in your post schedule is a good idea. Remember that Tiktok content moves fast, so jumping on trends as quickly as possible is crucial to stay relevant. If you have to get the content approved by managers, or it will take time to get approved, it will take more work to incorporate trends.
If this is the case with your brand, staying away from trends as a whole might be better. The audience on Tiktok will recognize the brands that can keep up and those that fall behind, so it would be better to stay away from trends if you aren’t able to post quickly.
Examples of brands that are using Tiktok marketing effectively are Duo Lingo and Chipotle. Brands that could use some improvement would be GAP and Gucci. When comparing these brands side by side, although they are wildly different from the travel niche, you gain insight into what works on Tiktok and what doesn’t.
Influencers
Engaging with Tiktok influencers is a great way to help build your brand and reach a broader audience on the app. The key to collaborating is finding the right influencers for your style and niche.
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Content Ideas For Tiktok
Micro Vlogs
Micro vlogs do well on Tiktok but in different ways than they would on Instagram. Since Tiktok prefers raw and real feeling content, the video must be short and quick, using popular audio. A quick video of static images or short video clips would work well.
Behind The Scenes
Show what it’s like to work at your company or with your brand by creating a BTS video. Keep it light-hearted and fun instead of getting into too many details.
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Memes and Trends
Use relevant internet memes to your advantage. What’s trending right now? John Cena or Pedro Pascal? Using CapCut, finding funny and trending videos and shaping them to fit your niche is easy.
Opinions
Sharing your or your brand’s opinion is a great way to drive views on Tiktok, especially if your opinion is less conventional. Tiktok loves when brands and influencers are genuine with them, so feel free to express your thoughts freely on Tiktok (as long as it doesn’t violate community guidelines).
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Final Thoughts on Social Media Content Ideas for Travel Businesses
It’s more important than ever to stay updated with travel trends and social media, especially when your brand or business is in the travel niche. By following these tips, you can boost your travel business’s social media presence and drive traffic exactly where you want.