Podcasts have become learning and business tools. They’re not just for plain entertainment anymore. You can easily access podcasts through Spotify, YouTube, and other platforms. Podcast creators can also easily reach a wider audience, even with a niche theme.
Business professionals are also some of the audience of these podcasts. Some podcasts focus on entrepreneurship and marketing. And as much as other topics are essential, plenty of podcasts are focused on social media marketing.
We’ve asked a few experts, and here are a few podcasts they say are the best.
Social Media Marketing Podcast with Michael Stelzner
- Apple Podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-podcast/id549899114
Host: Michael Stelzner
Average duration per episode: 45 minutes
Started: August 2012
First episode: Facebook Mobile for Business: What You Need to Know
Target audience: entrepreneurs (focused on small businesses)
Michael Stelzner (or just Mike) is the founder and CEO of Social Media Examiner. It’s a media company that produces online magazines, blogs, and (of course) podcasts. His company aims to help smaller businesses access marketing sources and become competitive.
“This is one of the best podcasts to learn from because Mike really knows what he is talking about,” said Morgan Taylor, co-founder of Jolly SEO.
The podcast is still part of his overall branding. Apart from being hosted by an expert, Mike also asks marketing experts to join him every week. These experts come from different industries and fortes.
“I like that the topics on Mike’s podcast are also diverse. He invites different experts from other aspects of marketing. From content marketing strategies with AI to leveraging LinkedIn for online sales,” Taylor added.
If you have a specific topic in mind, you might also want to check his past broadcasts. Mike Stelzner probably has covered a lot of topics about social media marketing. He has been broadcasting for over a decade.
Mike provides knowledge you can often acquire only if you’re formally studying it. What’s great about it is that entrepreneurs hear actual accounts from currently active experts.
Mike’s episodes also often focus on what’s trending. This allows listeners to be updated when it comes to social media marketing.
Online Marketing Made Easy
- Apple Podcast:
Host: Amy Porterfield
Average duration per episode:15-60 minutes
Started: January 2013
First episode: List Building with Social Media
Frequency: Twice a week
Target audience: entrepreneurs (focused on online businesses)
Amy Porterfield started as a marketing coordinator. She was a contributor and community manager for the Social Media Examiner. Yes, Michael Stelzner’s company.
Then, she started her own company, Amy Porterfield, Inc. She provides online digital courses but still gives her audience free resources.
Amy’s goal is for her audience to be able to follow marketing ideas and strategies easily. And this is possible by turning them into step-by-step processes. Hence, the title of her podcast Online Marketing Made Easy.
“Some marketing strategies overwhelm entrepreneurs, especially when not trained properly. So, podcasts like this help entrepreneurs understand these processes better,” said Tom Golubovich, Head of Marketing & Media Relations at Ninja Transfers.
Amy also invites marketing experts for her episodes. She also shares her personal experiences, including her business mistakes in the past. She shares what she learned from it so her audience can avoid them.
Online Marketing Made Easy focuses on actionable tips that listeners can easily understand and dissect. Her topics are mostly for online businesses or businesses that utilize online marketing. Some topics include social media marketing, email marketing, content marketing, and list building.
- Apple Podcast:
Hosts: Kasim Aslam and Ralph Burns
Average duration per episode duration: 15-60 minutes
Started: July 2014
First episode: The Future of Paid Traffic
Frequency: Twice a week
Perpetual Traffic is hosted by two company founders. Ralph Burns is the founder and CEO of Tier 11, a digital marketing agency based in Boston, Massachusetts. Meanwhile, Kasim Aslam is the founder and CEO of Solutions 8, a Google Ads agency based in Scottsdale, Arizona.
The podcast shares revolutionary ways to gain leads and sales through paid traffic. The hosts want business owners and marketers to know that there’s nothing wrong with paid ads.
They believe paid ads won’t make your product or service less authentic. It just means that you wouldn’t reach the audience that would like your products or services if you don’t try using paid ads, which can boost your reach. They also highlight the importance of conversion and not just focus on reach.
“Not everyone can afford a paid ad manager,” said Michael Maximoff Co-Founder & Managing Partner at Belkins. “So podcasts like this are excellent sources of actionable strategies that anyone could apply today.”
Their episode titles are pretty straightforward. You can easily navigate through their playlist to look for topics you want to focus on.
The duration is also not that long. So, you would also expect a straightforward broadcast.
Social Pros Podcast
- Apple Podcast:
Hosts: Daniel Lemin, Hannah Tooker, Leanna Pham
Average duration per episode: 40 minutes
Started: June 2013
First episode: It’s a Bird! It’s a Plane! It’s Engagement at the Speed of Social!
Target audience: social media practitioners
The Social Pros Podcast is led by actual social media practitioners from Convince and Convert, a marketing consultancy agency based in Arizona. They focus on digital marketing, social media, and customer experience strategizing.
“Most topics they tackle are the current trends in the social media industry. They provide real insights from the people working on social media. This makes their opinions more credible,” Eric Mills, Owner of Lightning Card Collection.
Some hosts are part of the Convince and Convert team. Leanna Pham is the Head of Creative and Social Media, while Daniel Lemin is the Senior Strategist. Hannah Tooker is a part-time co-host of the podcast. She is currently the SVP of Customer Engagement and Experience for LaneTerralever, a marketing agency also based in Arizona.
Some of the topics include inside stories about large companies and how these companies conduct and measure their social media strategies. These include Google, Zillow, Oracle, and Lyft, among others.
Social Pros Podcast is not only focused on the how-tos and whats of the industry. It also often broadcasts episodes that are more opinion pieces about certain trends or strategies of some relevant companies. The hosts have also invited marketers from companies like GoFundMe, Ford, and IBM. They ask how these marketers adapt their social media startegies to the current digital landscape.
The Marketing Book Podcast
- Apple Podcast:
Host: Douglas Burdett
Average duration per episode: 60+ minutes
Started: January 2015
Frequency: Weekly (every Friday)
First episode: The New Rules of Sales & Service by David Meerman Scott
Target audience: marketing professionals (or overall marketing enthusiasts)
Douglas Burdett served in the Army briefly. Then, he became an account executive for J. Walter Thompson New York. As he detailed, it was the tail-end of the Mad Men era. It means that his knowledge about advertising dates back to the ‘80s.
He eventually founded Sales Artillery, a company focusing on marketing strategies and coaching. Then, he eventually started this multi-awarded The Marketing Book podcast.
Douglas invites authors of top-selling marketing and sales books. An episode is mostly a deep dive into the most recent book of the guest.
His guests are mostly from different marketing specializations, including social media marketing. The others are focused on branding, while some are experts in content marketing.
“Keeping up with the latest in marketing is super important, especially on social media. It’s like having a secret weapon for your business,” Jerry Han, CMO at PrizeRebel, said.
“Social media changes a lot, so learning about the newest stuff helps you stay cool and grab people’s attention. Being up-to-date ensures your brand is always interesting and stays in the spotlight.
His podcast is diverse yet focused on marketing. If you want to zoom in on specific topics in past broadcasts, you can check the in-depth description of each episode. He also includes details of his guests, which is helpful for listeners, especially for audiences who don’t have the time to listen to every episode.
The Art of Online Business
Host: Rick Mulready and Co-hosted by Kwadwo
Episode duration: varies (ranging from 11 minutes to 45 minutes)
Started: January 4, 2015
First episode: Introduction to The Art of Paid Traffic Podcast
Target audience: online business owners and online advertising experts
Rick Mulready is the owner of Wicked Awesome Media LLC. His podcast is under this company as well. He used to be a sales director at Vibrant Media, but he now focuses on the online coaching business. He tackles marketing, sales, and overall operations. This is why he is also a great podcaster in marketing.
Facebook ads and automation? He’s got you covered. And with the rise of AI technologies in the online marketing space, Rick provides a lot of insights that could help online business owners.
Meanwhile, his co-host, Kwadwo Sampany-Kessie, is also an advertising professional. Kwadwo provides Facebook ads consulting. He is also a part-time coach and consultant for Rick Mulready.
“The Art of Online Business podcast allows listeners to gain more knowledge on social media platforms and leverage them to increase sales. I love their discussions on marketing optimization, marketing funnels, advertising processes, and Facebook ads,” according to Jesse Hanson, Content Manager at Online Solitaire & World of Card Games.
“Both hosts are Facebook ads experts. So, if you want to learn more about this particular area of marketing, then listening to them is a great way to start.”
Their episodes are usually short so that you will get straightforward insights. The titles are also pretty much on point, so you can quickly browse and choose which ones you want to listen to. They pride themselves on providing actionable content for entrepreneurs and advertising professionals.
Marketing Over Coffee
- Apple Podcast:
Host: Christopher S. Penn and John J. Wall
Average duration per episode: 20-30 minutes
Started: 2007 (but their Spotify’s oldest episode was published in December 2009 – some episodes are probably archived)
Target audience: marketing professionals and enthusiasts
Christoper and John are both marketing professionals. Christopher is the founder and chief data scientist of Trust Insights, while John is a partner in the same company. Trust Insights is a data and analytics agency that helps marketers, so both have extensive marketing backgrounds.
The topics they talk about are both classic and new marketing strategies. They also tackle the convergence of marketing, sales, and technology. Their insights are warranted because both of them have worked in marketing. They can provide valid points about the importance of data, analytics, and technology, particularly when it comes to marketing programs.
Marketing Over Coffee usually talks about social networks, search engine optimization, digital marketing, and offline marketing campaigns. They often cover these topics routinely to keep listeners updated with the current trends.
“What’s great about this podcast is that they talk about relevant marketing topics,” said David Gaglione, Founding Partner at PS212. “But it becomes easier to digest because it’s just two guys going back and forth with their opinions. It makes listeners feel like they’re part of the conversation.”
Apart from the hosts talking about these topics, they invite some marketing professionals. These include Eric Schwartzman (Schwartzman & Associates, Inc.), Seth Godin (founder of Squidoo), and Chris Erb (founder of TripleClix).
Social media has become a great platform for businesses, particularly marketers. Listening to social media marketing podcasts like the above is one easy way to learn something new or deepen your knowledge about social media. Likewise, the best way to understand some of the most complex topics about social media is to listen to industry professionals with hands-on experience in this field.