Author name: James Nguma

Want more customers on social media? Discover the secret sauce of social media marketing for customers in our latest blog post. See how.

Social media marketing can boost brand engagement and sales. For that, you need a good Social Media sales funnel. The article explains how to create funnels.

What are backlinks? These are links from other websites that point at your website. Your target readers of people who engage with your content can link back to your website. They can be from blog comments, social media sites, or guest posts. [playht_player width=”100%” height=”175″ voice=”Mark”] For example, within a guest post, a contributor can leave a backlink to their social media channels or business website, like this one below. Source: Bulk.ly Best Ways to Get Social Media Backlinks Optimize Your Social Profiles And Website You want more target readers to find your profiles and business website on social media sites, right? According to the best link building experts, it is essential to use the right keywords that target readers. Ensure the keywords are optimized for high search ranking. It will help them learn about your business, and if more interested, click through your links to engage more. Create social media profiles for the different social sites and include links to your business and other related links. It will increase target readers’ chance to click on the website to learn more about the company. For example, here is Hubspot’s Twitter profile. Source: Twitter As you can see on the above profile, it has hashtags and a link to the website where readers can reach out to know more about the company. You can also have personal profiles and link them to the business profiles. For example, let your employees have private profiles and include links to the business website on their profiles. It helps make your business more discoverable when target customers search for the right brand to use. It will also help Google recognize your brand. This is considered an important ranking factor, according to this SEO competitor analysis report. In addition, you can also create a company page that details how you help solve challenges and direct target readers to your website by including relevant links. For example, here is the Hubspot profile On LinkedIn social site. Source: LinkedIn This is just part of the profile. When target readers read the whole profile, they get a glimpse of the value the business offers. They can click through the links on the profile, visit its major pages like the website, and engage more with the content to build trust and know the business well. Consider working with a B2B SaaS SEO agency to optimize your digital marketing efforts effectively. Track Social Media Mentions You want to hear what your target readers say about your brand and the content you publish on social sites. This will give you insights into the best content types they need. If they consume more of that content, you can keep adding more and link back to the business website where they can get even more content and, in the process, learn about what you offer. As you track your readers, you can also check if they link to the content that you produce. If the content is educative and valuable in helping them solve their pains, they will most probably link to it. Use The Right Keywords Part of understanding your target readers is knowing the type of keywords they use on their search for content. Using the right keyword within your content will ensure most readers see your content and engage with it. They will find your content as they search through the social sites and engage with it. Then, when they find it useful, they will link back to it for more reference or click through to your website to learn more about your business and what you offer. Create Quality Linkable Content Target customers are on social sites to read content and engage businesses that will help them solve their pain points. According to Amplifyed, one great way they do so is by consuming different content types published by various brands and individuals. If the content is educative and shows them how to solve their pains with actionable steps, they will read and engage with it. They can also share the content with their friends and others who like it and link back to it, increasing your backlink outreach. You can publish different content types like: Videos Infographics Blog content Links to ebooks Each content you produce should show target readers the best way to solve their pains or how your business will help them get the value and help they need. Within the content, you can include links to your useful resources and website to link back and keep consuming your content. Content consumption changes from one social media platform to another. Although some share the content types, it is essential to post the right content types to engage readers within the social channel. For example, text-based content will not do well on Youtube because readers prefer video content on that channel. Creating quality video content and engaging more readers can help generate more backlinks for your business. Connect With Other Brands You can connect and engage with other businesses and individuals related to your market niche. You can share, click, and like their content. As you engage with them, send some of your content to increase engagement. You can also follow bloggers with a high number of followers and engage in their content. Once you build a relationship with them, you can reach out for link-building opportunities that will help you generate some backlinks for your business. If other brands find your helpful content full of value, they will link back to it or share it with their followers. As target readers engage with your business, they will mention you or your services to others. You can track those people and keep building trust with them for your business. For example, they have mentioned your business or what you offer shows some degree of interest in your industry. You can use that as leverage to increase engagement drive more social media backlinks through the content you engage in and the valuable links to your content. To know more about these

You’re running an online business on Facebook & using it to market and reach more customers and you have been thinking about your Facebook engagement and how to increase it. [playht_player width=”100%” height=”175″ voice=”Mark”] Every time you ask yourself: How will I engage my Facebook readers more to build trust and convert them into customers? And sure, Facebook is a great place to engage businesses that can sell you products or services. Research shows 18.3% of adults have purchased through Facebook. Source: eMarketer Or maybe you have been wondering about the right approach to make Facebook engagement strategies work better for your business marketing? Well, we will help. In this blog post, you will learn about the best strategies and how you can use them to engage readers on Facebook and grow your followers, build trust and convert them. Ready to know these strategies. Here we go. Use Visual Content Readers consume visual content more than other pieces of content. So as you engage readers on Facebook, consider using visual content. Here are some reasons why visual content works best. Most People Engage With Visuals Visuals are appealing attractive, and readers love them. They can pass information to readers in an easy way. For example, you can create short video content or infographics that give a specific type of message to readers, which they easily engage with and find valuable. Research shows that Facebook favors pages that publish them and increases organic traffic. Source: Social Insider Here are the results of the same study comparing Facebook engagement of different visual content. Source: Social Insider These data show how powerful creating video and other visuals engage target customers. So, as you create your content, ensure that it is educative, helpful, and informative to target customers and addresses their pains. How to Create Visuals Content for Facebook You can use different tools to create visual content that you can use to share and engage your fans. You can engage followers with visual content like memes, Gifs, visual quotes. In addition, you can use these tools to create visual content for your Facebook engagement. Alongside visuals, you can also create other content types such as writing better copy that engage your readers to build trust and draw them to your business. Content types like case studies and testimonials show how other people value your business and can engage more Facebook fans. Post Content at The Right Time It is essential to post content at the right time to engage more readers. Even if you have great content but always post it when target readers are not online; it will get few engagements. But you could be asking. What then is the right time to post on Facebook.? Well, it’s the time when most of your target readers are on the platform and engaging with content. So CoShedule did research that shows the best times to post on Facebook for more engagement. B2C Businesses: 9AM, 10AM, 12PM,1PM,4PM, 5PM B2B Businesses: 9AM, 3PM,4PM Software Businesses: 9AM, 3PM,5PM Healthcare Businesses: 6AM, 7AM, 9AM,11AM,12PM Media Companies: 7AM, 11AM, 6PM Higher Education: 6AM, 12PM, 3PM Source: CoSchedule Engage your Facebook fans more on these times. You can attract and capture their attention as they go around the social site. Therefore, it is essential to post visual content and written words. Run A/B Tests Why Do You Need a/b Tests? Running tests helps know the best strategies that work well for your Facebook engagement. Once you know the right approach to focus on, you can maximize them and increase engagement as you build trust with target readers. Run different variations of your Facebook marketing campaigns to understand what target readers love most. However, as you run your a/b tests, avoid making these mistakes. You are trusting results from other marketers. Instead, get your results and data. Don’t test a lot of things at the same time. You are not collecting data from your a/b tests. Start and end your tests within a short time. It takes some time to know the variation that works best. So don’t give up early. You are running your tests without a hypothesis. Ensure you have a set budget for your a/b test campaigns. How to Run a/b tests on Facebook It is essential to have a goal before running the a/b tests. Ask yourself, what do I want to get out of these tests? Once you set goals, you can create two variations of the same Facebook marketing campaign. These will be the variation of what you want to test. For example, you can run two different sets of your CTA to see which one performs better for your readers’ engagement. Here is how you can create an a/b test with the ads manager on Facebook. Here is how you can do it. Source: Facebook Best Tools to Run a/b Tests As you run your a/b tests, it is essential to use the tools that will help give the best experience as you run and monitor your a/b tests. Before using an a/b test tool, ensure that you know how to get the best out of it, and it has an excellent support team in case of any challenges as you are using it. Here are the a/b test tools you can use for your testing campaigns. Use Attractive CTAs You don’t want your Facebook readers to just engage with your content but see them taking action to become customers, right? Well, you have to guide them in their process of engagement. But, you may ask, how so? It’s by ensuring your CTAs are attractive and capture their attention. Tips For Creating the Best CTA To ensure your CTAs are effective, use words that will provoke your target readers’ emotions as they consume your content. Here are some phrases to use for CTAs. and some CTA suggestions for your campaigns. Source: Facebook How to Use CTAs to Increase Facebook Engagement To increase engagement in your Facebook campaign, ensure you choose the right