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Social Media for Photographers [15+ Content Ideas and Platform Tips]

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  • Social Media for Photographers [15+ Content Ideas and Platform Tips]

As a photographer, you are likely always looking for new ways to market your work and connect with potential clients through social media. However, it can be a bit overwhelming—especially if you’re just starting.

There are so many social media platforms, and it can be tough to know which ones are best for photographers. Do you focus on Instagram, Twitter, or Facebook?

If you want to make headway in the social media world, this post is for you. We’ll be sharing 15-plus social media ideas to help get you started on the right foot, along with some tips on how to make the most of each platform. So whether you’re just getting started or looking to revamp your strategy, let’s jump in!

Social Media for Photographers, and What It Means for Content Marketing

Social Media for Photographers

Image from Unsplash

As photographers, social media can be a great way to market your work. By sharing your photos and connecting with other users with the help of the best social media management platforms, you can build a following of potential clients interested in your work.

However, it’s important to remember that social media is more than just about sharing pretty pictures. To get your work in front of potential clients and build your brand with social media marketing, you need to create content that is interesting and engaging for your audience. This can be anything from behind-the-scenes photos and videos to tutorials and tips, which can be done more easily with marketing automation.

How to Take Advantage of Social Media to Make Money From Your Content

Studies say that 72% of the US adult population uses social media. No matter what kind of content you create, the key is to make sure that it is valuable for your audience. If you can do that, you’ll be on your way to building a successful social media presence.

Let’s take a look at 15-plus content ideas you can use on social media to attract new clients and grow your business.

1. Tease Upcoming Projects and Share Behind-the-Scenes

Got an upcoming project that you’re excited about? Share a sneak peek on social media! This is a great way to generate interest and excitement for what’s to come. You can also use this as an opportunity to gather feedback from your audience that you hadn’t considered before.

As a photographer, your audience is interested in seeing what goes on behind the scenes. Share photos and videos of you in action, setting up a shot, or working with a client. This will give your followers a behind-the-scenes look at your work and help them feel more connected to you as a photographer.

2. Share Client Testimonials and Reviews

Nothing is more powerful than social proof in building trust. When you share testimonials and reviews on social media, you’re giving your audience a glimpse into what it’s like to work with you.

Show potential clients that you’re a photographer they can trust. You can share before-and-after photos to show the results you’ve been able to achieve for your clients.

3. Highlight Your Process

Take your followers through your entire process, from start to finish. This could include everything from initial consultations to the final delivery of the photos. This will help your followers understand the value you offer as a photographer.

Tip: Use video to bring your process to life. You could do a quick 2-3 minute video, or even a longer, more in-depth video series.

4. Share Your Photography Gear

Your followers are always curious about the gear you use. So why not give them a look of what’s inside your camera bag? You can even do a demo of how you use each piece of equipment. You may be surprised by how many people will reach out to you after seeing your gear list.

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Image from Pexels.com

5. Offer Tips and Tutorials

Your community wants to know how you do things. Share tips and tutorials on everything from taking better photos to editing them in post-processing. If you can help your followers improve their photography skills, they’ll be more likely to come to you when they need a professional photographer.

6. Collaborate With Other Photographers and Creatives

If you’re looking to give your social media following a boost, teaming up with other creatives is the way to go. You’ll not only get introduced to a whole new audience, but you’ll also get to learn from another perspective. It’s a win-win!

When you collaborate, make sure to:

  • choose collaborators whose target audience is similar to yours
  • keep coming up with content that will be valuable to both audiences, and
  • promote collaboration across all of your social channels.

7. Highlight Your Culture

Your culture is what makes you, well, you. It’s the combination of your values, beliefs, and traditions that make up who you are.

Use social media to give your followers a glimpse into everything: from the way you work to the way you live. And don’t be afraid to get personal. The more your audience knows about you, the more they’ll be able to connect with you.

8. Speak at Photography Events

If you’re a well-known and respected photographer, you may be able to land speaking gigs at photography events. This is a great way to reach a new audience and grow your social media following.

When you speak at an event, make sure to:

  • promote your social media,
  • live-tweet or live-stream your talk (if possible), and
  • use a call-to-action at the end.

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Image source: Pexels.com

9. Run a Contest or Giveaway

Contests, as the second most used interactive content used by marketers, should be used wisely. You’ll want to make sure you choose a prize that is relevant to your audience. After all, there’s no point in giving away a prize that nobody wants.

Not sure what would be a good prize for your audience? Why not ask them directly? You can easily gather feedback through social media or by sending out a survey.

Once you have an idea of what your audience is looking for, you’ll be well on your way to running a successful contest or giveaway. One can be a great way to attract new followers and grow your social media following.

10. Get Involved in Social Causes

If you’re passionate about a particular social cause, consider using your platform to raise awareness. This is a great way to connect with like-minded people and make a difference in the world.

Just make sure to choose a cause that aligns with your values. This will ensure that your message is authentic and that you’re genuinely invested in the cause.

11. Offer Discounts and Promotions

Discounts and promotions are a great way to attract new followers and grow your social media following. And best of all, they don’t have to be complicated or time-consuming.

A simple discount code that can be used on your website or online store can go a long way. You can promote the code on social media and even include it in your email newsletter.

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Image from Unsplash

12. Partner With Other Brands

What’s the best way to expand your social media reach almost instantly? Partner up with another brand! You want to make sure you choose a brand that compliments yours—think yin and yang.

You also want to come up with content that will be valuable to both of your audiences. And don’t forget to shout it from the rooftops—or at least all of your social channels. Promote, promote, promote!

13. Create How-To Videos

How-to videos are a great way to engage with your audience and provide them with valuable information. They can be anything from a walk-through of your editing process to a tutorial on how to use a particular piece of equipment.

When creating your videos, make sure to:

  • keep them short and sweet (7 minutes or less),
  • use descriptive titles and tags, and
  • include a call-to-action at the end.

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Source: B&H Photo Video

14. Answer Questions on Quora

Quora is a good platform for connecting with other photographers and answering questions. It’s also a great way to show off your expertise and build your credibility.

When you answer, make sure to:

  • keep them concise,
  • back up your claims with evidence, and
  • include a link to your website or social profile.

15. Share Your Inspiration

We all have our sources of inspiration. Why not share yours with your followers? You can do this by sharing images, quotes, or even songs that inspire you.

This is a great way to connect with your audience on a deeper level and give them a glimpse into your creative process.

16. Do a Live Q&A Session

Want to connect with your followers in real-time? Doing a live Q&A session is the perfect way to do just that. You can answer questions about anything, from your creative process to your favorite gear.

When doing your Q&A, make sure to:

  • promote it ahead of time,
  • keep it focused, and
  • engage with as many people as possible.

17. Create Photo Essays

A photo essay tells a story that can be about anything, from personal experiences to social issues.

When creating your photo essay, make sure to:

  • plan ahead,
  • edit ruthlessly, and
  • choose images that complement each other.

The Benefits of Using Social Media to Level up Your Content Game

If you’re not using social media to promote your photography business, you’re missing out. Not only is it a great way to reach new people but it’s also an excellent platform for showcasing your work.

What Is the Best Social Platform for Photography?

As a photographer, you’ve probably considered using social media as part of your content marketing strategy. But with so many different platforms, it can be tough to know where to start.

Each platform has its unique features, and it’s important to understand how each one can be used to best showcase your work. Different platforms have different demographics, so choosing the ones that best align with your target market is important.


Instagram is best for connecting with other photographers and building a community. Instagram trends for visual content are all about sharing your work and engaging with other creatives through behind-the-scenes glimpses and short video clips.

When using Instagram, make sure to:

  • use relevant hashtags,
  • interact with other users, and
  • post regularly.
  • leverage your bio


LinkedIn is best for building a professional network and attracting clients. If you’re a commercial photographer trying to reach business owners, LinkedIn is suited for that.

When using LinkedIn, make sure to:

  • join relevant groups,
  • actively participate in discussions, and
  • share your work.


Twitter is best for sharing your work and building an audience. It’s a great platform for sharing quick tips or links to your latest blog post.

When using Twitter, make sure to:

  • use hashtags,
  • tag other users, and
  • keep your tweets concise.


Facebook is best for connecting with friends and family, as well as building a community around your work. You can use it to share your work, behind-the-scenes glimpses, and news.

When using Facebook, make sure to:

  • join relevant groups,
  • share your work in those groups, and
  • interact with other users.


Pinterest is best for sharing visual content and building an audience. It’s a great platform for promoting your blog posts, infographics, and other visual content. If you’re a wedding photographer looking to reach brides-to-be, Pinterest will be your best bet.

When using Pinterest, make sure to:

  • use relevant hashtags,
  • create visually appealing pins, and
  • share your pins often.


YouTube is best for sharing video content and building an audience. It’s a great platform for promoting your work through tutorials, interviews, and behind-the-scenes footage.

When using YouTube, make sure to:

  • use keyword-rich titles,
  • optimize your thumbnail images, and
  • include a call to action.

Ultimately, the best social media platform for photography is the one that you’re most active on and that best suits your goals. So, consider what you want to achieve and choose accordingly. No matter what your goals are, there’s a social media platform that’s perfect for you.

Successful Photography Social Media Accounts to Follow

Steve McCurry

Steve McCurry is one of the most iconic figures in contemporary photography—and for good reason. His body of work spans conflicts, ancient traditions, and cultures, yet always manages to retain the human element.

If there’s one thing that social media photographers can learn from Steve, it’s that your work will be timeless as long as you focus on capturing the human spirit. So keep shooting, and don’t forget to have some fun while you’re at it!

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Annie Leibovitz

Annie Leibovitz is a world-renowned photographer best known for her work in Rolling Stone and Vanity Fair. She has a signature style that is highly stylized and often features celebrities. There’s a lot that photographers of all stripes can learn from her unique style.

For one thing, she has a gift for making her subjects feel comfortable and relaxed, which is essential for getting natural-looking shots. She also has a knack for choosing interesting locations and using props to add visual interest to her images.

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Tyler Mitchell

Tyler Mitchell is a young photographer best known for his work in Vogue. His style is unique and often features people of color.

Mitchell demonstrates the importance of having a signature style. His photography is instantly recognizable, and this has helped him stand out from the crowd.

Mitchell’s work reminds us that people of color can be beautiful and stylish. He is helping change the way we see fashion, which will have a lasting impact on the industry.

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Grow Your Photography Career With Social Media Content

So there you have it—15-plus content ideas for social media for photographers. But this is just the tip of the iceberg. There are endless possibilities when using social media to grow your photography career. So get creative and start experimenting!

By using a combination of social media platforms, you’ll be able to reach the widest audience possible and make the most money from your photography. But that’s not all—you’ll also get the satisfaction of knowing that your work is being seen by people all over the world. So what are you waiting for? Start posting today!

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