Are you trying to grow your business using social media? If not, you should. And if yes, you’ve probably noticed that it’s sometimes hard to get the results that you want, right?
That’s why in this incredible article you’ll discover 10 social media marketing hacks that you didn’t know about that will ensure you get the success you deserve.
So, are you ready to begin? If so, let’s jump in…
1. Prioritize Platforms
If you’re on many social media platforms, you know that it is almost impossible to keep up with creating all of the content for every social media platform itself.
And that is why this social media marketing hack is so important.
You MUST prioritize. Typically, you’re going to prioritize social media platforms based on many factors like potential reach, your current following, etc.
But most importantly, you must prioritize how many of your dream customers you can reach there NOW and in the FUTURE.
For example, if you are a B2B brand, the last thing you’re going to do is to prioritize TikTok over LinkedIn, even though it has more users and higher organic reach simply because your dream customers aren’t there.
Try to choose no more than 3 platforms and focus on them. If you’re on more than that, you can easily repurpose your content for those platforms from the 3 main ones that you’re creating the content for.
That means, if you’re on YouTube, you can easily repurpose those videos into videos for your Tweets by cutting out certain tips, or for your TikTok.
If you’re on Instagram, you can easily take the post and repost it on LinkedIn, Facebook, etc. Once you know the platforms that you want to prioritize, you must also repurpose the content that you post there for other platforms to get the most results (and save yourself from burnout and total exhaustion.)
2. Consistently Check Analytics And Data
No matter the platforms that you are on, one of the biggest social media marketing hacks is to consistently check your data.
A lot of people often neglect it as crunching the numbers is a boring thing. But it is ESSENTIAL.
If you don’t check the data every single day, you’re not going to know the type of content that works, what generates engagement, how you reach people, what converts your followers into customers, etc.
You’ll be just guessing.
And as you already know, building a social media marketing strategy on a ‘wild-assed guess’ is not a good hack to use.
Try to keep track of everything you can, consistently improve it, and stay consistent until you reach your goals.
3. Use The Right Image Sizes
Another extremely important social media marketing hack is to use the right social media post sizes. And even though you think it’s a slam dunk, it’s not.
The worst thing that can happen to you is when you use off-margin images as you instantly lose attention. And it is even worse when you run ads with them or if you use them on visual social media marketing platforms like Instagram.
Here is a list of basic image sizes across social media platforms that you should know before you create a post:
- Facebook post 1080px x 1080px/940px x 788px
- Instagram post 1080px x 1080px (square)/ 1080px x 1350px (portrait)/ 1080px x 1920px (reels and stories)
- TikTok video 1080px x 1920px
- LinkedIn Post 1080px x 1080px (can be different)
- Tweet Images 1024px x 512px
- YouTube Thumbnail 1280px x 720px
Of course, there are many more social media platforms and all of them have custom image sizes. If you’re about to post something on them, make sure that you are going to match the recommended sizes.
4. Conduct A/B Testing
The fourth social media marketing hack is to conduct A/B testing.
A/B testing is so important because you can easily discover what is working, what’s not working, and once you know it uses that knowledge in your future work.
Let’s say you are trying to decide which call to action to use for your next sales copy. What you can do is to try using, for example, two versions in 2 similar tweets with nothing different but a call to action and find out which one has generated more clicks.
Once you know the answer, you also know which CTA performs better and which one to use.
It is such a simple hack but it is super useful outside of social media as well. However, directly on the platform, you can do A/B testing of post formats, headlines, designs, captions, etc.
The options are endless. But the more you do this and the more results you get, the better off you’re going to be.
5. Use A Chatbot
Another amazing social media marketing hack are CHATBOTS! That’s right. Once you start growing bigger and bigger, you’re going to realize that you are getting more messages than you can handle.
But also, you will realize that a lot of these people can be easily converted into leads when taken through the right sales process.
When you use a chatbot and somebody sends you a certain type of message, you can immediately make them enter your sales process by beginning your automated sales sequence that is supposed, for example, make them watch a free web class in which you sell a product or service.
But be careful.
There are certain types of messages that you want to react to personally.
That is why you want to be careful when setting a certain type of phrase that the chatbot is going to react to and choose based on what people are writing.
For example, if you get 100 DMs on Instagram that are asking you “Could you give me some tips for selling more products?”, you can use the keyword “tips for selling more products” as something the chatbot should react to and strategically send them messages that they have to reply to, to take them through the sales process.
When writing the messages, the chatbot is going to use, remember that it has to be as personal as possible and must look like you’d be writing it.
Social media marketing is all about building connections and relationships, so add a chunk of personality into whatever the chatbot is going to say.
And, of course, don’t forget to reply to the rest of the messages that the chatbot didn’t handle.
6. Ignite Conversations And Engage With People
As I’ve already mentioned, social media marketing is all about building trust and relationships with people. So, if you want to succeed on social media, you must be SOCIAL and engage with others.
That’s why you should always look to ignite conversations.
For example, when somebody comments on your post, you want to respond with a question that they should reply to. And once they do, you can continue the conversation even more.
Not only does this boost your post engagement and help you to get discovered by more people, but it is a generator for trust. And in business trust = sales.
So, do it as much as you can.
Another thing that you should do is to have a strategically created engagement strategy and consistently engage with people no matter the social media platform you are in.
The most common way to do that is through commenting.
There are 3 types of audiences that you want to reach through commenting.
- First, there is the cold audience (people who don’t know you.)
- Second, there is a warm audience (people who follow you.)
- And last, there is a HOT audience (people who are your leads and have shown interest in what you sell)
If you’re going to make 50 comments per day to reach each one of these audiences, then I guarantee you that you are going to get more growth and sales.
But the comments have to be valuable. No spamming allowed. However, let’s move on to the next social media marketing hack…
7. Influencer Marketing
Social media is full of influencers that you can use to promote your business and get new followers and customers.
One of the biggest benefits of doing this is that the followers already know the influencer and trust them. So if they are promoting your product or service, they will trust you as well!
The trust transfers and instead of reaching a cold audience like with ads, you will be able to get some lava-hot leads instead.
However, you have to be careful when choosing them as there are people that buy followers, likes, comments, etc. just to appear to be ‘influencers’ and sell their ‘services’ to you, even though it is a total scam.
In 99.9% of cases, you are going to realize who it is. But if the person that you want to promote you is not one of these scammers, here is how to pick the right influencers for your brand:
- They Must Have A Decent Following (1,000+ Followers)
- They Must Have High Engagement Rate
- Their Followers Must Be Legit (No Bots Allowed)
- Their Followers Must Have Relevant Demographics
- Their Followers Must Have Relevant Psychographics
- They Must Be Willing To Create The Post On Their Own
- And Of Course, You Must Be Able To Afford Them
If all of these criteria are checked, then you can outreach them and ask them to create a promotional post about you.
And one last thing, the reason why they must be willing to create the post on their own is that they are the ones who know what their audience likes and dislikes.
So, if THEY create it, it will generate way better results than if you are going to send them some image or video to post.
8. Spying On Your Competitors
This is the simplest but one of the best social media marketing hacks ever. If you want to be more successful on social media, why not spy on those who already are on the level that you want to be on?
It’s genius. They already know what works, and if you are going to carefully model it for your brand, you are going to get incredible results as well.
But make sure you MODEL not copy. There is a big difference as with modeling you turn the stuff into something your own.
The next thing you should be careful about is that your competitors are not YOU. And your strategy is going to differ from yours.
So, just because they are posting short videos and you are posting carousels doesn’t mean that you are doing anything wrong.
Spy on your competitors to get some inspiration, but don’t try to become them. Your brand is structured differently, so don’t forget to be you.
9. Follow The Trends
For ‘obvious’ reasons, this is the best social media marketing hack ever. If you are creating content about something that is trending, chances are that you are going to reach more people or even better go viral.
It’s really important to do that. However, on social media, there are two ways to do that:
- Use trending content formats
- Use trending topics to create content
However, as with everything you have to be careful.
If trying to make all of your content just about trends to get more reach, and you will neglect other parts of your content strategy, it is going to hurt your success on social media.
10. Schedule Content In Advance
Scheduling your content on social media is one of the best marketing hacks ever. It has more benefits than you could count.
First, scheduling content is going to let you stay consistent. It is almost impossible to manually post content, especially if you’re on many social media platforms, and stay consistent with it.
You can be traveling and a signal goes bust, you can be in a meeting, etc. In short, setting reminders to post content is going to be something like enslaving yourself to social media as you have to always think about it and it will interrupt you all day long.
Plus, most likely, you won’t even have the time to post it or you can forget it. And that results in inconsistency.
Another massive benefit that is tied hand-to-hand with scheduling your content is avoiding burnout. If reminders to post content will interrupt you all day long, you can be sure it will knock on the door.
And the last benefit is effectively sticking with your strategy. When you schedule posts you can create effective social media campaigns, stick to your content pillars and easily keep track of everything that is happening.
And that can be priceless. So do it, it is more than worth it.