Top 30+ Social Media Video Marketing Statistics in 2024

In 2024, video continues to dominate the digital landscape, particularly in social media marketing. Videos allow brands to deliver their message through engaging visual storytelling, making it easier to connect with audiences on a deeper level.

Whether it’s short-form content like Instagram Reels and YouTube Shorts or longer formats such as webinars and vlogs, videos are capturing the attention of users across platforms like Instagram, TikTok, Facebook, and YouTube. Brands are leveraging this medium to create immersive experiences, build trust, and drive engagement.

With tools like an AI animation video generator, businesses can now create high-quality video content more affordably and efficiently, removing barriers related to production costs and time.

Despite its effectiveness, many businesses hesitate to fully invest in video marketing due to the perceived high costs of production, time, and resources. However, the return on investment for social media video marketing is substantial. In this blog, we’ll present 30+ statistics that showcase how video has transformed brand visibility and engagement on social media, proving that the effort is well worth it.

Top Social Media Video Marketing Statistics (at a Glance!)

“The overwhelming dominance of video is one of the biggest changes in social media content consumption today.”

[ — Ian Nicolls, Founder of AutomobilGarage.com]

Here are some of the top social media video marketing statistics at a glance:

• The global digital video marketing market size is to be valued at USD 292.4 billion in 2027, and is expected to show a 41.1% CAGR growth during this forecast period. (Grand View Research)

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• 86% of consumers spent more than a quarter of their time on social media watching videos in 2023. (MotionCue)
• 69% of consumers in the US chose smartphones as the top preference for digital video consumption in 2023. (Statista)

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• 91% of people have used explainer videos to learn more about a product or service. (Wyzowl)

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• The average click-through rate for video calls to action (CTAs) is 3.21%. (Vidyard)
• 31% of businesses use video to educate consumers about their products and encourage product adoption. (Wistia)

Other popular types of social media videos include product videos, live videos, sales videos, original series, company culture videos, etc.

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Global Growth of Video Marketing Over Time

Here are some stats that show the global growth of social media video marketing:

• There were an estimated 3.48 billion people live-streaming or watching downloaded video content at least once per month in 2023. (Statista)

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This varies from region to region. For example, there were about 161.4 million live video viewers in the United States in 2023.

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• Online videos have a worldwide audience reach of more than 92.3%, as seen in Q2 2023. (Statista)

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The most popular types of videos during this timeframe were music videos, followed by comedy, live streams, and tutorial videos.

• The total number of global users of social media identities reached 5.07 billion in 2024, which accounts for 62.6% of the world’s population. (Datareportal)

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• Internet users watch 17 hours worth of video content on average every week. (Statista)

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• There has been a 23% boost in global internet traffic volume, owing to the increased use of streaming videos. (Sandvine)

This surge can also be attributed to the continuous increase in traffic to several app categories, such as online marketplaces, cloud services, VPNs, and conferencing systems.

• 91% of businesses leveraged social media videos as an effective marketing tool in 2023, compared to just 61% in 2016. (Wyzowl)

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• Over 90% of consumers say they discover new brands and products using YouTube. (Google)

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This is why YouTube remains the most widely used social media channel for video marketing, with an overwhelming 90% of marketers using it to market their brands and products.

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• 85% of marketers plan to maintain or increase their video marketing budget in 2024. (Wyzowl)

Rise of Live Video Streaming

Here are some stats that show the rise of live video streaming:

• The global live video streaming market grew from $1.24 billion in 2022 to $1.49 billion in 2023 at a CAGR of 21.3% and is expected to grow to $1.83 billion in 2024. (Research and Markets).

Based on this, the market forecast shows that the industry value will increase to $3.85 billion by 2028.

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• Almost 30% of internet users worldwide watched live-streaming video content weekly during the last quarter of 2023. (Statista)
• 37% of social media users find live videos to be the most engaging type of in-feed content. (Sprout Social)

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• eCommerce has been the top live video streaming category among China’s 700 million live stream viewers since 2021, with its momentum increasing in Europe, the US, and South America. (Statista)

This led to the market size of eCommerce live video streaming in China reaching 2270 billion yuan ($320 billion) in 2021, which grew to an impressive 4900 billion yuan ($634 billion) in 2023.

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Mobile Video Consumption Trends

Here are some mobile video consumption trends:

• More than 75% of US adults spend two hours or more watching short-form video content each day, thanks to smartphones and mobile devices. (eMarketer).
• Internet users across the world are 1.5 times more likely to watch videos daily on a smartphone than on a computer. (Facebook Insights)
• 40.9% of YouTube watch time happens on mobile devices, as of Q3 2020. (eMarketer)

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This figure is a steady decline from 49% in Q4 2019 that has come about owing to the increasing popularity of OTT/CTV, which increased from 27% in Q4 2019 to 34.4% in Q3 2020.

• 90% of Twitter video views come from a mobile device. (Adelie Studios)

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• 7 out of 10 viewers prefer watching videos horizontally on their smartphones. (Google)
• 92% of mobile video viewers will share the content they watch with others. (Invisia)

AI and Personalization in Video Marketing

Here are some stats that show the relevance of artificial intelligence and personalization in video marketing:

• Personalized videos are 35% more likely to retain viewers than non-personalized videos. (HubSpot)
• 35% of organizations leverage personalized videos for sales, customer experience, or internal communications. (Vidyard)
• 75% of video marketers say that they have already used AI social media tools to create or edit videos. (Wyzowl)

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• 46% of marketers believe that AI will complement the video creation expertise of professionals. (Vidico)

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However, 35% believe that it will inspire some change but not to a large extent while 12% feel that it will change nothing at all.

• 47% of marketers use generative AI art tools to create images and videos. (HubSpot)
• 96% of marketers have already generated positive ROI from AI-powered video marketing (MotionCue)

Platform-Specific Video Marketing Statistics

Last but not least, here are some social media platform-specific video marketing statistics that you should check out:

Facebook Video Marketing Statistics

• More than two billion people stream videos on Facebook every month. (Facebook)
• Live video on Facebook is winning in terms of engagement, generating 3x more median post interactions than the second most popular post type, carousel. (Emplifi)

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YouTube Video Marketing Statistics

• YouTube is the most popular social media video marketing platform among advertisers (88%), followed by Facebook (76%), LinkedIn (66%), and Instagram (65%). (Oberlo)

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• Over 500 hours of video are posted to YouTube every minute. (Statista)

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• 87% of online shoppers have agreed that browsing product videos on YouTube helps them make a decision to purchase or not faster. (Google)

Instagram Video Marketing Statistics

• 58% of marketers use Instagram videos to promote their brands. (Wyzowl)

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• Video posts on Instagram Stories have a 86% completion rate. (Flick)

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• Instagram Reels are the best performing post type on Instagram, with an engagement rate of 1.48%. (Social Insider)

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TikTok Video Marketing Statistics

• 50.1% of marketers consider TikTok the most profitable among all social media platforms for product promotion using short-form videos. (Influencer Marketing Hub)
• 51% of small businesses using TikTok ads for video marketing have reported a positive return on investment in 2023. (Capterra)

Final Thoughts

The average consumer’s attention span is shorter than that of a goldfish and engagement is fiercely competitive. Social media video marketing can help set your business apart, improve brand awareness, and bring you more revenue-making opportunities in the long run.

The statistics mentioned above offer proof of these facts. If done right, video has the power to help your business connect with its customers’ emotions and incite them to take favorable actions that not only increase your brand’s engagement on social media but also boost your website traffic and conversions.

This is why we recommend that you start investing in video marketing strategies for different marketing channels, but especially on social media.

Start leveraging social media video marketing today to enhance brand engagement for marketing success.