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I feel that social media automation gets a bad rap from many. Sometimes it is warranted (like when it is abused), and other times it just gets labeled as something you shouldn’t do. But to those who say it’s something you shouldn’t do, what is their reasoning?

When it comes to sharing something on social media, your first inclination is to probably share your own content. And rightfully so. You have spent countless hours crafting each blog post, creating kick-ass social media images as well as doing your SEO research. Being aware that you should spend 20% of your time creating content and the other 80% promoting it, there’s no way your not going to blast it out to all your social media channels. But when is it too much self-promotion on social media?

I was recently posed an interesting question by one of my newsletter subscribers around their social media profiles after their death.

Look, I am all about using social media tools that help make my life easier. However, if you are just starting out with social media it can be difficult to pay for a handful of tools each month that get the job done. It starts off with one tool that does one thing and then you find a tool that does another. Next thing you know, you are shelling out $100+ a month or more on tools. Do you need ALL these social media tools? Maybe. Or Maybe not. To me, if a tool can automate tasks I have no interest in doing for a reasonable price. I’m sold.

Social media automation can be much more than just scheduling social media updates. In fact you can use social media automation to test, document and improve your social media efforts. It’s true, and in this blog post I will show you 4 different ways to utilize social media testing through social media automation.

When it comes to increasing your social media followers, I’m sure you have heard of using social media automation to assist with this process. In this post, I’ll cover the basics of how to use social media automation for bulk following and unfollowing of users in order to grow your social following. While this approach might not be for everyone, it has proven to be very successful for those who use it.

Back in October 2016, Twitter announced that it would no longer show be possible to show tweet counts on your website as they decided they were going to remove them. This no doubt upset quite a few people. And understandably so. Perhaps you were one of them? Whether you think the number of retweets are just a simple vanity metric, there are companies that use this metric to help gauge their social impact. I’m not saying it is right or wrong to monitor this metric, but it is something that many look at.

Knowing the best times to tweet can help your Twitter account get the most out of its social media updates. But how do you know when the best time to tweet is in ? If you are like me, I have come across dozens of blog posts and infographics telling me when I should tweet. Unfortunately, every single one of them is wrong.

Most successful Twitter users do two things very well: First, they identify Twitter techniques that drive results. Second, they focus all their efforts in executing and scaling those Twitter strategies for their accounts.