In any form of social media scheduling you have to question whether the output is worth the return. Not too long ago it was easy to gain fast traction on scheduled tweets, updates and statuses. That was before algorithms and pay to play platforms, as well as the channels being far less saturated than they are today.
There comes a time in all online entrepreneurs’ lives where we question the inordinate amounts of time we spend managing our social channels. Sourcing, posting, engaging…and doing it all over again the next day. Most of the time, we love what we do. But sometimes, we get tired. Online tools like Bulkly can help alleviate the constant pressure of having to keep up with daily sourcing and scheduling, but there are times when the idea of outsourcing your social media marketing sounds like the way to go. Especially when a new project is consuming our time and energy. Have you ever considered outsourcing your social media management? If you have, you know that there are many points and factors you’ll need to have on your radar in order to make the right decision. Costs, logistics, consistency, time, control…
Most people don’t believe in monsters. But in the online world, they do exist – and if you’re an active user of basically any social media channel, chances are you’ve encountered a few already. Trolls. More specifically, social media trolls. They belong under a bridge. But online, they come out in the form of disgruntled people who post disparaging or damaging comments to your social media channels with the intent to provoke you into a fight or upset you or others on your site. Or defile your brand. But you don’t need to be afraid. Once you know how to deal with an online troll, they become nothing but jealous, unhappy individuals who will be forced to move on to another outlet where they can get the kind of negative reaction they’re looking for. So if you’re dealing with social media trolls, here’s 6 sure-fire tips to fend off attacks.
If you have been treating your social media updates as a “one and done” approach, listen up. There’s a smarter way to get more out of your social media efforts. Especially if you use Buffer.
When you get a new follower on Twitter or perhaps are looking for new users to follow, what’s one of the first things you do when you go to a profile? You read their Twitter bio. Sure, it only takes a few seconds to skim through the allotted 160 characters, but when you are done you’ll have a pretty good idea of what that person is about. Or at least you should. But unfortunately, one of the most overlooked parts when setting up a Twitter account is the Twitter bio section. For most, they haphazardly throw something together and call it a day. In fact, I doubt it’s sitting really high on the list of your social media strategy. But, did you know that your Twitter bio is important for several reasons?
Unfortunately, most people decide to use social media because “everyone else is doing it.” Not to sound like your mom, but if all your friends jumped off a bridge would you? Probably. Right? Seriously, just because other businesses, entrepreneurs, or startups are using social media – does that mean you need to? It depends.
For me, staying organized helps me to keep somewhat of an order with all my various initiatives. Could I be more organized? No doubt. Take for example, my computer desktop. It’s a disaster. But I know where the important things are and how to get to them. For anyone else, my desktop might drive them a bit insane. But when it comes to my social media updates, my organization is solid. And depending on who you ask, I’ve been told I’m a genius. Of course, I am far from being a genius – but hey, I’ll take the compliment. However, I will say that I’m pleased with how I can organize my social media posts. Especially since I am posting to multiple accounts on multiple channels. These channels typically require their own schedule and types of content that need to be shared. Today, I’m going to show you how to organize your social media updates even if you aren’t a genius.
Tell me if this sounds familiar. You are working on a killer piece of content and you know that it’s quite possibly the best thing you have ever created. Tons of useful tips and information – Check Eye-catching graphics – Check Sweet headline that’s going to generate tons of clicks – Checkinfl And so on It’s a must-see for anyone in your industry. But there is just one small problem. No one in the industry is sharing your content. Especially the leaders with an established following. So what can you do?
If you have been automating social media updates long enough, you are probably well aware that you can use RSS feeds to help populate posts for your social media accounts. It’s just one social media automation approach that I have been using for years with great success. But here’s the deal: You’re doing it wrong. I’m not saying this to be mean, but rather to let you know there’s a better way to do it. Seriously. And when I show you how to get more out of this approach, you’ll be wondering why you didn’t think of it sooner.
