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Choosing the Best Time to Post on LinkedIn in 2022

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  • Choosing the Best Time to Post on LinkedIn in 2022

Linkedin is by far the largest professional social network in the world with over 830 million unique users in approximately 200 countries and territories spanning the globe.

It is desirable to have your posts noticed here, especially if you wish to gain authority, build professional connections, and expand your audience. Linkedin is a unique social network not just because it is professional, but also because the quality of the content posted is more important than the frequency of posting.

Choosing the best time to post on Linkedin will significantly strengthen your chances of making your post visible and even going viral, just like it does with any social network. This will help most people notice your post, especially when you are just starting to find your audience or taking steps to increase it.

So, what is the best practices regarding the time to post on LinkedIn? One thing to remember is that Linkedin is not just a professional social network but also a weekday social network because users read it almost exclusively during the working week. Therefore, the best time to post is during busy working hours.

best time to post on Linkedin

Linkedin Stats, Source: news.linkedin.com/about-us#Statistics

The Best Day To Post On LinkedIn

The top days to create posts on Linkedin are Tuesday, Wednesday, and Thursday, according to the results of several research studies. These are generally the days when people engage with social media professionally the most. The overall best day is Wednesday, which sees the most of such engagement, followed by equally effective second options – Tuesday and Thursday.

best time to post on linkedin - Choosing the Best Time to Post on LinkedIn in [current_date format='Y'] - 1

Source: unsplash.com

Wednesday works best because it has proven to be the perfect day in terms of customer engagement. It makes a lot of sense, as Wednesdays are the middle of the week when people have the most time for social media engagement. The primary tasks started on Monday are already dealt with, and the last-minute assignments that close the working week are not yet a thing.

The Best Time To Write Post On LinkedIn

The overall best time slot to post on the professional network is between 8 AM to 10 AM on Wednesday, followed by the same time on Tuesday and Thursday. This is the start of the working day and the time when professionals begin their social media engagement.

Overall, if not reduced to a single hour, the time between 8 AM to 2 PM is the optimal timeframe to post on Linkedin. This is the heart of the working day, which sees an increase in social media engagement. People are the most interested in watching and creating the content, online shopping, spending money from their usdt wallet and their attention span is the best during these hours.

The hours of a commute from 6 AM to 8 AM is another second-best option compared to the working day. During the commute, people are relatively free to engage in social media. Many people use social networks to get into the mood of the working hours instead of scrolling social media for personal reasons.

Mondays are Fridays Are Not The Best Weekdays For LinkedIn

The overall communication strategy consensus is to avoid posting on Mondays and Fridays if alternative weekdays are an option for you. The reason for this is simple. People are not really engaged these days for different causes.

Mondays are not really effective days for new posts because people do not browse LinkedIn as much as the other days. They are generally reserved for starting fresh tasks, attending meetings, and solving problems. On the first day of the week, people are just too busy for professional social network browsing.

Fridays are not the best for making LinkedIn posts go viral for an entirely different reason. People are tuning in for the weekend and are less engaged with the working tasks, and their effort is focused on wrapping up the work for the upcoming weekend. If you cannot lose your schedule and still wish to post on Friday, the best day to post is no later than 10 AM to catch at least some of the attention.

Weekends: The Worst Days for LinkedIn Engagement

For all the flows of Mondays and Fridays, the absolute worst times to post on Linkedin are Saturday and Sunday. The percentage of people who engage with the platform during the weekend is critically low. Most of the time, professionals use weekends for personal engagements, hobbies, and relaxation.

One notable exclusion from the “weekday social network” is people who catch up on looking for a new job during the weekend. However, this audience segment is not that large, and the majority of communication addressed to them will still happen during the weekdays when the recruiting professionals reply to them. These people focus on messaging and job hunting and almost never dedicate time to scrolling through posts.

All things concerned, it is best not to include Saturdays and Sundays into your social media plan. If you choose to do so, only post during breakfast hours and post less. This is the chance to catch at least some audience.

It’s not just the weekend, though. Anything outside of business hours is not the best time for LinkedIn engagement. Late evenings, nights and holidays often do not work for the same reason Saturdays and Sundays: no one is there to see the post.

Think About The Timezones

When posting at the most productive hours, keep in mind the time zone where your target audience is located. While the United States is by far the largest market for LinkedIn users, 77 percent of Linkediners are located outside of the US. Therefore, there are plenty of alternative markets to target.

For most companies, posting between 8 AM to 2 PM in their targeted country or the country of operation is the best strategy. However, if you target the audience in two specific countries, such as Sweden and the USA, you should post when the working hours there overlap.

If the time difference is six hours or less, you can easily post the content during the most productive LinkedIn hours of the day. If it is longer, you may want to prioritize depending on the particular type of content. Nevertheless, try to fit the posts within the working hours.

If you aim your posts at unspecified international audiences, choosing when to post may prove to be tricky. A quite obvious strategy, in this case, is to choose the best time for the time zone that brings you the most engagement. However, this is a more multifaceted situation, so you have to experiment with posting several times during the day at different times.

The Impact Of Working From Home on LinkedIn Posting Hours

During the Covid-19 pandemic, the researchers looked into changing social media use patterns among users, including the professionals active on LinkedIn. Long story short, people logged into the network later and stayed logged in longer, used proxy servers more time, even past the working hours. They also tended to be more active with both work and professional social media engagement during the later hours of the day while being less present during lunch hours.

Globally, the results of this research do not change that much: 9 AM is still a golden hour, and the sloth between 8 AM and 12 AM is still the best time to post. However, if your target audience works from home, posting after lunch may prove to be productive for you. In any case, aiming exclusively at the users working from home is a reason to experiment more with publishing time, especially because the engagement tends to be sporadic.

Best Time To Post on Linkedin Depending On the Business Type

Whether your business is B2B or B2C, there are some extra details to mind when choosing when to post on Linkedin. B2B business posting usually follows the standard Linkedin posting hours, with Tuesday to Thursday mornings being the most productive hours. B2C, however, follows a different logic, and lunch hours may turn out to be more productive.

Both media and healthcare companies are best to post on Linkedin during early working hours, 8 AM to 10:30 AM. The reasoning behind this is different. Readers of media companies check the posts early in the morning as they do the same way with news, and due to intense working schedule of healthcare workers, the early morning is the only time they can check LinkedIn.

All of these differences may or may not prove true in your case. Everyone engages on Linkedin differently. This means that the audience does not always have a different approach to the content posted on the various pages.

Analyze Your LinkedIn Audience To Get The Most of It

While general trends can give you a lot of valuable insight, it is always useful to study the engagement of your unique audience in precise details. Whether you’re optimizing social media as a business or as an individual with a personal brand–numbers, analytics, and metrics are your best friend. While there are many ways to do this, there is LinkedIn analytics available. All premium subscribers of the website have an access to it.

Many things on the Linkedin analytics page may come in handy, for instance, a scheduling tool that helps you post the content at particular hours and helps you effortlessly experiment with different time. “The analytics also give you access to sophisticated demographic stats that contain various information, from your audience’s education and gender to their geographical location,” says Ben Rollins, Co-Founder of Axon Optics. Even more relevant, the analytics tool contains a specific “time range” filter that helps you access the best time to post on the network that works specifically for your audience.

LinkedIn’s own analytics tool is not the only way to study the data about customer engagement on this website. You can choose to integrate other tools that you use for customer analytics. For example, you may experiment with hiring dataops to bring you advanced analytics not covered by LinkedIn itself. Dataops will help you standardize data in a way that is different from what standard analytics tools offer you.

Note On Posting Many Times During The Week

You may be surprised, but posting several times throughout the day or every day might not be the best strategy when it comes to LinkedIn, despite it works with other social media. Even if you add pictures with layer masking, it may not bring you a desirable result on this network.

The quality of the post, and the way it reflects trends and influences the audience is way above frequency on the list. While some brands choose to post five times per week on every weekday, others stick to posting just several times per week.

So, when it comes to posting on Linkedin, inventing the wheel is not always necessary. Choose several times per week that give you the best possible engagement, and stick to them. Both posting in the mornings Tuesday through Thursday or accessing unique hours that work for you with the help of analytics are good places to start when building your LinkedIn brand.

If you are on the quest to develop a unique voice for your brand on LinkedIn, you might want to experiment with professional content creators. This makes sense because of how important is the quality of the post and the meaning behind it. One way to start experimenting with that is by hiring a writer at a content operations platform.

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An example of a popular Linkedin Post, Source: linkedin.com

Over To You

All things concerned, Wednesday at 9 AM is the best time to post on LinkedIn that will help you improve your brand. However, it might not be the time that proves to be the best for you. While analyzing your audience is key, there is also plenty of room to experiment, even though it does not seem so.

Analyze your best-performing posts as they can give you a clue on what works. Experiment posting during different times of day as long as a big part of your audience is present. You may find interesting tendencies that are not reflected in the statistics online or analytics tools.

Once you get to know your audience, the advice on hours to post content will likely become irrelevant, as you will know what and when to post. After all, intelligent LinkedIn content calls for intelligent and creative ways to write and publish it, and there is no one-fits-all scenario.

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