Facebook Trends You Should Follow in 2024 [Ultimate Guide]

It’s hard to believe, but Facebook has been around since 2004! Over the years, it has become one of the most popular social media platforms on the planet. In this article, we’ll take a look at some of the trends that are expected to dominate Facebook in 2024.

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We’ll also discuss promotion strategies and useful tools that you can use to get the most out of Facebook marketing. Let’s get started.

Facebook: Quick Overview

Facebook has come a long way from when it was first introduced to the world in 2004. In fact, it wasn’t even called Facebook back then. Instead, it was known as “The facebook” (yes, with a lowercase “f”). A year later, it turned into a given name, lost the definite article, and started its road to worldwide success.

Today, almost three billion people use the platform every month. That’s about half of all internet users, and those numbers are only expected to increase over time. This popularity is explained by the fact that Facebook is very easy to use and has a lot of great features.

For example, you can

• create groups or pages for your business;
• find new friends;
• watch videos from your favorite creators or brands;
• post photos and text updates about anything in your life;
• tag people in posts;
• use Facebook Messenger to chat with your friends, family, and colleagues;
• play games on the platform (by yourself or against other players);
• keep up with news in your area;
• аind out what’s happening around you right now;
• and organize events and meetings with people who share similar interests.

That’s why businesses pay very close attention to Facebook trends and use it as one of the main channels for marketing. If used right, it can help boost revenue further down the line. So it’s important for marketers who want their brand campaigns seen on social media platforms to keep this in mind.

Facebook Trends to Watch in 2024

So what will be trending on Facebook in 2024? Here are a few ideas to get you started.

Augmented Reality

Augmented reality (AR) is the next big thing in social media. It provides users with a way to interact with content in real time by using their smartphone camera or headset device such as Oculus Rift S, Razer OSVR HDK, and others. This technology has gained popularity over recent years thanks to games like Pokemon Go and masks that allow people to transform themselves into animals or movie characters while communicating via video calls or shooting videos for Instagram or TikTok.

Facebook also uses augmented reality to make communication more interactive. For example, you can place virtual objects on your videos so they appear floating or apply masks when you’re talking to your friends and family via Portal devices.

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It’s expected that augmented reality will become even more popular in 2024, and Facebook will continue to invest in this technology. So if you want to stay ahead of the curve, make sure you add some AR content to your marketing strategy.

Chatbots

These days, almost everyone uses chatbots for some aspect of their life. Whether it’s ordering food, booking a flight, or checking the weather, chatbots have made our lives a lot easier. In 2024, Facebook is expected to become even more dominated by bots.

Businesses use Facebook chatbots to communicate with customers:

• provide customer service;
• gather feedback from customers;
• send automated messages about new products or services;
• provide information about your company or brand, and much more.

The great thing about chatbots is that they’re very versatile. You can create different bots for different tasks and customize them according to your needs. So if you want to make sure your Facebook marketing strategy is future-proof, start using chatbots.

Video Content

Videos are becoming increasingly important on social media platforms like Facebook. Not only do they tend to get more shares and engagement than images and text, but they’re also great for SEO. In fact, Facebook has been actively encouraging users to post more videos on the platform by adding new features like “Watch Parties” and “Live Videos.”

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In 2024, it’s expected that video content will continue to grow in popularity on Facebook. So if you want to stay ahead of the curve, start creating more videos for your brand. You can do anything from simple product demonstrations and interviews with customers to live Q&As and customer feedback videos.

Stories

These days, everyone seems obsessed with stories (and yes, we’re talking about those ones you see at the top of your newsfeed). In 2024, expect the growth of this trend, as more companies use them as an effective way of reaching their audience.

Stories are a great way to share your brand’s updates. and they can be used in a variety of ways:

• to promote new products or services;
• to show behind-the-scenes footage of your company or team;
• to give sneak peeks of upcoming events or campaigns, and much more.

The best thing about stories is that they disappear after 24 hours, which encourages users to watch them before they’re gone forever. So if you want to grab your audience’s attention, think about the ways you can implement stories into your Facebook strategy.

Influencer Marketing

Social media influencers are becoming an increasingly important part of Facebook marketing. In fact, a recent study found that 55.4% of marketers already used influencer marketing in 2019, and this number was expected to grow up to 72.5% in 2022.

There are a number of reasons why influencer marketing is so popular:

• influencers have a large following;
• people trust influencers more than traditional advertising;
• and influencers can help you reach a new audience.

So if you want to take your Facebook marketing to the next level, start collaborating with influencers on content creation, or simply offer them to promote your products or services in their posts.

Live Streaming

Although live streaming is not a new trend, and Facebook Live has been around since 2016, it’s still popular among users. In 2024, expect this trend to continue growing as more companies use live streaming for product launches and webinars.

Live streaming is a great way to engage with your audience and build relationships. There are many ways you can use Facebook Live for your business:

• share behind-the-scenes footage of company events;
• interview industry experts or customers;
• run Q&As and product demos, etc.

So if you’re looking for an effective digital strategy that will help you reach new audiences, think about adding live video content to your arsenal. But before you start broadcasting your next event online, make sure you take some time to plan ahead so everything goes smoothly and there aren’t any technical issues.

Avatars

Facebook’s new feature, Avatars, will be a fun option for users to express themselves. It allows you to create an avatar that looks like you and then share it with your friends on Facebook Messenger or in comments sections across the platform. When it comes to businesses using Avatars, you can create a persona for your company that represents your brand.

For example, you could create an avatar of a friendly customer service representative who can answer questions and help customers with any issues they may have. Or, if you’re a retailer, you could create avatars of different models wearing your latest clothing line. This would be a great way to show off your products in an engaging and fun way.

So keep an eye out for Avatars as they’re sure to be popular among users and provide another way for businesses to engage with their audiences.

Facebook Marketing Strategies

Once you’ve identified which trends will be most relevant for your brand in 2024, it’s time to come up with promotion tactics and create a coherent marketing strategy.

Make Videos

As we mentioned earlier, videos are becoming an increasingly important part of Facebook marketing. In fact, Cisco predicts that by 2022, 82% of all internet traffic will be video.

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There are many types of videos you can create: product demos, customer testimonials, behind-the-scenes footage of your company or team, expert interviews, tutorials, and more.

Consider hiring or outstaffing a team that will take care of the video marketing strategy for your company. This way, you’ll be able to focus on other aspects of your business and know that high-quality videos will be created regularly.

Host Webinars

Webinars are a great way to educate your audience about your product or service. You can make the most of the Facebook Live feature and stream your webinars right to Facebook.

You can even go one step further by making video recordings of the webinar available on-demand, so they’re accessible at any time by anyone who wants to view them.

In order to make sure people attend your webinar, try promoting it outside Facebook – on Instagram or Twitter. Also, consider partnering with another company whose audience could be interested in what you have to offer during the event itself since more attendees mean more potential customers down the line.

Collaborate with Micro-Influencers

It can be expensive and time-consuming to find a big-name social media influencer who fits your brand image and target audience. That’s why micro-influencers are often a better choice. Micro-influencers usually have smaller followings, but they tend to be more engaged with their followers than celebrities because they feel more like real people you know personally.

As a business, collaborating with influencers can be a great way to reach new audiences. You can find them by doing a simple search and then reaching out to them about working together. Be sure to outline what you’d like them to do – such as post about your product or service on their account – and what kind of compensation they can expect.

Run Ads

Facebook Ads are a great way to reach a large number of people quickly and easily. You can target your ads to specific demographics, interests, and even locations, so they’re sure to be seen by the right people.

It’s important to experiment until you find the ones that work best for your business. Try using a mix of image ads, video ads, and carousel ads. And be sure to A/B test your ad variations to see which ones get the best results.

Elevate Customer Service

Facebook is an excellent way to provide customer service and elevate the experience your brand offers. If you’re not using Facebook Messenger, consider adding it to your page so customers can contact you directly.

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You can also use chatbots which are automated AI programs that answer questions about your business or product 24/7. The bot will show a list of topics for users to choose from like “How do I get started with X?” or “Where can I find Y?” Then, depending on what they select, it will give them relevant information based on their choice. This allows people who visit your Facebook business page to get an instant answer without having to wait for a real customer support engineer to get in touch with them.

Useful Facebook Tools

There are a number of different social media tools out there that can help you with your Facebook marketing efforts:

• Ads Manager. With this tool, you can create and manage your Facebook ads all from one place. You can also track their performance over time so that you’re always improving your results.
• Adespresso lets you see which ads perform best on your Facebook business page and then optimize them to reach more people.
• Hootsuite. You can easily post and schedule content on all your social media platforms from within the platform, saving you time and energy. It also offers detailed analytics to track how well your posts are performing and adjust your strategy accordingly.
• Sprout Social allows you to listen and respond to conversations happening on your brand’s social channels in real time, giving customers a more personalized experience with your business while also helping build relationships with them online.
• Movavi Video Editor. You can create engaging video content for your Facebook business page with this tool. It offers a range of features that will allow you to edit and enhance videos in no time – so even if you’re not an expert on video production, you’ll still be able to make great-looking videos quickly.
• Ripl allows you to create short, animated videos for your Facebook page. They’re fun and eye-catching, and they can help grab people’s attention as they scroll through their newsfeed.
• Pagemodo helps you create custom tabs on your business’s Facebook page to lead viewers directly to specific content, like promotional offers or upcoming events.

Final Thoughts on Facebook Trends in 2024

Facebook is a powerful tool for marketing your business. It has millions of users and offers great potential to reach customers around the world with its targeting features. The key is knowing how best to utilize this platform to maximize its effectiveness and ensure success in 2024.