One of the most important parts of a social media marketing campaign could be the ability to increase Facebook followers.
Without a large number of Facebook followers, your posts could go unnoticed and your brand will fail to reach its full potential.
This can be very difficult to do, as Facebook has implemented many different tactics that can slow down your growth.
Fortunately, there are numerous ways to increase Facebook followers.
Created by Harvard student Mark Zuckerberg in 2004, Facebook is the most popular social network worldwide, with the US accounting for over 60.5% of its monthly visits.
During the last quarter of 2020, Facebook reached nearly 1.85 billion daily active users and 2.8 billion monthly active users.
With numbers steadily increasing, brands who don’t take Facebook marketing seriously could be missing out on a huge slice of the market share.
In this article, we’ll share the following 19 tips to help you grow quality followers on Facebook.
We’re starting out with the easiest tip of all, which is having both personal and business Facebook pages, so you can use each to help you cross-market.
Here are some ways to do that:
Having both allows you to cross-market while simultaneously encouraging Facebook’s algorithm to place your posts higher in the news feed.
Did you know? With followers, you can increase your leads too! And that too on the same Facebook Page? You can gain more leads with the Facebook Messenger chatbot at ease! It also pays to spend some time thinking about bot names. The name you select can have an impact on how people view your Facebook Messenger bot.
Optimize your business page by adding a catchy title, description, company overview, and mission statement. You can also include relevant keywords and key phrases when filling out any of those fields.
Make sure your profile and banner photos are both professional, clean, and captivating. Test your page on desktop and mobile devices to make sure the appearance on each looks clean and the sizes are correct.
If you are a small business owner, you can also add call to actions like book now which lets your profile visitors book direct appointments with you using any of their appointment management partner.
Professional logos work great for profile photos. Creative images that showcase the impression you’re aiming for are also great for cover photos.
If you can’t find a way to make an impression with a cover photo, try a cover video that explains your company’s purpose.
Adding a Facebook like box wherever you can is an easy way to encourage new followers.
Here’s what the box looks like:
You can add the box on your website, blog, landing pages, and author bio when you write guest posts. You can even add it to your email newsletters or embed your Facebook link into a call-to-action (CTA) anchor statement (i.e., ‘like us on Facebook’).
For directions on how to get a Facebook like box, read this article from Facebook.
Use A/B testing to help you see which posts have higher engagement and reach. A/B testing is a technique that involves providing your audience with two different types of posts so that you can keep the one that works better.
Here are some ways to make A/B testing easier to execute:
A/B testing is one of the best ways to help you gauge which part of your posts people are responding to the most.
Make sure to share relevant, engaging, and informational content most of the time, instead of promotional content.
Stick to the 80/20 rule: 80% informative and valuable content and 20% promotional content. Just make sure you’re posting consistently.
Here are some more tips:
Use current events, viral topics, holidays, milestones, and new trends to help you create shareable content. Coming up with trendy or timeless topics is more difficult than choosing a random topic. For that reason, you can collaborate with writing services such as TrustMyPaper, which can help you come up with engaging text.
Show up live and send a free gift to attendees who watch live, rather than the replay. This will encourage your audience to sign up for notifications whenever you start a live video.
Use compelling storytelling to draw on emotion and pull followers in. Humor works great here.
Share your Facebook posts on Twitter, grab a snippet and turn it into a pin for Pinterest, and share it on your blog. Before sharing, make sure your content goes through a grammar checking tool like Grammarly.
Once you’ve created your Facebook marketing strategy, use it to create a content calendar.
In your calendar, you’ll need to be as detailed as possible. List the posting date, headline, caption, image type, hashtags, and whether or not you’ll be using an ad. Using a project management tool to create this calendar is a great way to manage content assignments and keep your team on the same page.
You can also add other detailed meeting notes about Facebook story posts and group posts.
Once your calendar is planned, use social media management tools to help you schedule posts in advance.
PS: At Bulk.ly, we’ve got all the automation and scheduling tools you’ll need.
Track what content is driving the most engagement by keeping up with Facebook insights.
Facebook allows you to check the following insights:
They’ve also got insight tools to help you sharpen your campaigns, keep an eye on holiday trends, and get the latest Facebook stats.
Using these insights to help you further curate your content is invaluable to growing your followers.
You’d be surprised how much lurking your audience does before they choose to follow your page or become a customer.
Actively responding to your existing followers on Facebook is a great way to show potential followers that they can receive assistance through your Facebook page.
To see this concept at work, check out how Preply interacts with customers on its Facebook page:
Showing your audience that you’re responsive proves that you care about their concerns and are willing to give them the answers they’re looking for. Make sure that you welcome new followers and engage with them as soon as they join your community.
This is also super important when you get reviews — especially bad ones.
Use bad reviews as an opportunity to show your audience who your brand is at its very core. Respond politely and respectfully. Most importantly: be solution-focused.
How can you solve their problem? How can you ensure this mistake won’t happen again?
If your team is too busy to dedicate time to responding on Facebook, hire a designated social media manager to do it for you.
Hashtags on Facebook work a bit differently compared to other social media channels.
While Instagram users can add up to 30 relevant hashtags without looking spammy, the same isn’t true for Facebook. On Facebook, anywhere between one to a few hashtags per post is best.
Here are some other recommendations:
A good example of the use of hashtags is Earlybird when posting a blog post about the best gifts for grandchildren. They have included in their publication few of them related to their business but also the topic of the blog post.
People need a reason to follow you — in other words, they need to know how your page will benefit them.
Will you be sharing informational content they’ve been dying to get their hands on? Are you aligned with their interests and needs? Can they count on you for a good cry or a laugh? Do you inspire them?
Here are some ways to give people a reason to follow you:
If you take a look at SwagBucks’ Facebook page, the web’s most popular rewards program, you can easily find a reason to follow them. Their posts are full of good deals and discounts, either for old navy or HelloFresh for example, but also tips and tricks to earn more money.
Don’t waste time on bot-generated likes or depend on ads to grow long-term followers. While ads are great for short-term wins, don’t count on them to build a long-term following.
To create long-term growth, make sure your brand has a human touch.
While scheduling posts is great for consistency, don’t automate everything. Make sure to add some real-time posts as well (like behind-the-scenes photos of your team, for example).
Here are some other tips:
Promote your blog content on Facebook to redirect potential followers to your website. This gives them the chance to take advantage of your expertly crafted content and learn more about you.
Here’s an example from GetSafe, a company selling medical alert systems redirecting followers to their blog post about fall prevention tips for the elderly at home.
In this example, Earlybird’s audience gets the opportunity to learn more about them and why they could be a great fit for their gifting needs.
With so many Facebook pages out there, brands can get lost in the shuffle. By redirecting audiences to blogs, brands have a better chance of conveying their authenticity and value. If you want to give people even more of a reason to click, consider giving them some type of content upgrade like an online course, a free webinar, an ebook, or whatever else your audience may enjoy.
This technique is one of the best ways of turning a skeptical audience member into a loyal fan — but remember to ask them to like your Facebook page at the end of your article!
Check your analytics to find the most engaging popular content you’ve created and rotate those pieces out as ‘spotlight images’ on Facebook.
For example, one of Buzzsprout’s most popular content is their video on how to start a podcast. They took that video and featured it at the top of their Facebook page as a ‘spotlight.’
Here are some other spotlight ideas:
Spotlight images are a great way to immediately give audience members a taste of who you are and how your brand can serve them.
One of the easiest and fastest ways to increase followers is by running paid Facebook ads.
Facebook has a self-service platform that gives you options to:
Once you’re ready to use Facebook ads, you’ll select the page you own, then your goal (i.e., promote your page), then your audience, and finally, your budget and duration.
Take advantage of the A/B testing we mentioned earlier to test which campaigns work best. You can always start low (something like $10/day) and then increase as you go.
Try to run campaigns for at least a week, but then again, you’ll want to run a few tests.
You might find that some campaigns work better when they run for two weeks, while others only need one.
A few types of ads to test are conversational Facebook ads (Sponsored Messages and Click-to-Messenger ads). A conversational Facebook ad lets you interact with customers via an automated chat conversation. The automated conversations can range anywhere from collecting an email address in exchange for an offer, to asking a series of questions and recommending a product. These are great for interacting with your customers in a more personalized way than regular Facebook ads do.
Keep in mind that Facebook ads don’t exactly buy likes (and you wouldn’t want them to anyway). What you’re paying for are views. Make sure to add a CTA to your campaigns to encourage people to like your page.
For more control, be sure to use their Ads Manager instead of creating ads from your page using the ‘Boost Post’ or ‘Promote’ buttons.
Create Facebook video ads to achieve higher engagement and boost marketing campaigns. Facebook video advertising trends are gaining momentum in 2021
Entice audience members to like your page by sharing exclusive offers and deals.
Here’s an example from the email finder tool Reply.io promoting a 30% discount for subscriptions on their Facebook page.
You can also promote:
Here another example of a promotion made on Facebook from Herbal Dynamics Beauty offering a discount for CyberMonday on their sugar lip scrub.
Sharing exclusive offers also piggybacks on the idea of giving people a reason to follow you, as long as you add CTAs to encourage them. You can also give them more incentive to follow you by adding a bonus gift after liking your page.
To take some of the stress off of your crew, creating agreements with influencers and affiliates.
Influencers are highly trusted in the social media community. Using them can skyrocket your Facebook presence.
To find influencers, do a search on Facebook.
If you’re worried about cost, you can use micro-influencers or nano-influencers instead. They have niche audiences and cost way less.
While a major influencer can cost upwards of \$700k per post, micro-influencers cost around \$500. Nano-influencers are even more affordable at about $150 per post.
To use affiliates, you’ll have to create an affiliate program, but doing so is easier than it sounds.
You simply create links that affiliates will use to promote your page. You’ll be able to track these links to see how much revenue they’re generating and how many organic likes they’ve garnered. In exchange, they’ll get a small commission for each sale or like.
Creating niche Facebook groups is an easy way to get new followers without having to search for them — they’ll find you instead.
People love connecting with others in groups to network, build friendships, or ask questions to a helpful and relevant audience.
For example, people moving to a new area may find comfort in joining a group about that area for tips on how to get around, local laws, and what to do in certain situations. If you own a real estate company or an event company, creating a group for new people moving to your area is low-hanging fruit.
Or, if you own a garden supply chain, creating a gardening group for gardeners and enthusiasts is a great way to share helpful tips and answer questions. Of course, it’s also an excellent chance to encourage them to like your page for even more tips.
Here’s an example of some niche gardening groups on Facebook:
If you decide to create a group, make sure it’s an avid part of your daily marketing. You’ll need to engage with the group, create your own posts, ask your own questions, and reply to comments and questions regularly.
In addition to creating niche Facebook groups, you’ll also want to engage with other relevant Facebook Groups.
Do you have a consulting company? Make sure to engage with entrepreneurial groups. Do you sell health supplements? Be sure to engage with health and wellness groups.
Here are some other tips:
More and more people are buying products straight from social media stores, instead of heading to websites or product pages.
If you sell products, opening a Facebook store is a great way to encourage more sales and grow your fans. Then, you can use Facebook ads to promote your products and add a CTA to follow your page for product updates.
When choosing which products to feature in your ads, you’ll need to investigate the ideal audience’s shopping preferences, or stick with A/B testing.
You can also promote viral products — remember 2020’s obsession with puzzles and fiddle leaf figs? Do some research to see which products are currently the most popular before creating your ads.
Increasing quality followers on Facebook is one of the best ways to grab your own slice of the social media marketing pie. By following these tips and focusing on long-term growth, your brand will be able to create an engaging Facebook community that’s eager to buy from you.
To ease this process, use our Auto Post Generator to create and schedule engaging social media updates automatically.
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