Instagram is indispensable to successful brands everywhere in the world. But many of these companies rely on the expertise of copywriters to create captivating insta content.
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Even the social media experts didn’t envisage this trend in the interim. When Instagram launched with its picture and video-only format, no one imagined that copywriters would play a role in content creation.
But as competition grew stiffer, it became apparent that only the most compelling content would win. Recent statistics suggest that Instagram has one billion active users worldwide. If you want a piece of the insta pie, you need to do all that is necessary to market your business on The Gram.
The Evolution of Instagram Content
The first content shared on Instagram was a photograph of a stray dog near a taco stand in Mexico, taken by one of its founders, Kevin Systrom.
Spurred by their love of photography and technology, Kevin Systrom and Mike Krieger started Instagram in 2010 as a platform for sharing edited photographs.
Today, Instagram has introduced more features that allow followers to post and access more than photographic content.
More Reasons to Market your Business on Instagram
You already know that Instagram can reach a wide variety of different age ranges and demographics. But, you’re probably wondering, what else is special about this social media platform?
First, buying and selling decisions are often made based on Instagram trends. Many savvy entrepreneurs recognize this and are maximizing the insights gathered from the platform.
Apart from its extensive reach, Instagram has some of the most active users on social media. Studies show that 63% of all Instagram users check their app at least once a day, while 42% check it multiple times daily. Many reports also show that people share over 95 million posts on Instagram every day.
Source: https://growthnatives.com
Insta audiences prefer well scripted videos and well-written captions. And while many people can write, only a select few can persuade readers. Entrepreneurs rarely have the time to craft snappy blurbs let alone whole short film scripts. Experienced copywriters have mastered the art of persuasive writing and can create content that advertises and promotes goods and services.
Types of Content Copywriters Create on Instagram
Instagram has come a long way and now allows users to upload different content on the network. Below are the different types of content on Instagram.
Instagram Feed
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A copywriter can write a shareable insta feed for your brand.
But, what is an Instagram feed?
An Instagram feed is a feature that allows users to share photos and videos with other people. Businesses can use Instagram feed content to create brand awareness and reach new audiences.
Instagram Stories
Source: https://alternatestudios.com
One can argue that businesses found copywriters indispensable after Instagram introduced this feature. Instagram launched the story feature to allow users to share photos and videos of their daily experiences. Instagram ‘stories’ are not permanent as they disappear after 24 hours. So you need a content writer to keep creating new Insta stories on a daily basis.
Instagram Reels
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The ‘Instagram reels’ is a content format for creating and sharing short videos. Businesses can use this feature to engage their audience. Videos shared in this feature do not disappear like those in Instagram stories.
Instagram TV
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This feature allows users to create and share high-quality videos of between 15 seconds and 60 minutes, depending on the account.
Instagram Live
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Instagram Live is a popular new feature that lets users broadcast videos to their followers as part of their stories.
Copywriting Strategies
Copywriters apply different strategies to create persuasive content that will attract readers, generate leads, and increase sales. Below are some strategies for content writing success:
Research your audience
The first task of a professional copywriter is to research the target audience with social media monitoring tools. The research will help copywriters understand what triggers engagement in your audience. Understanding your audience is how copywriters create content that resonates with the audience.
Research your Brand
Research helps copywriters understand a business. Without a deep knowledge of a brand and what it offers, copywriters will struggle to write persuasive content. The research will reveal the strong features of a brand which the copywriter presents to the audience in a fascinating copy.
Analyze your Competition
Except you are running a monopoly, chances are that your brand is in fierce competition with many other businesses. Professional copywriters will analyze your business competition to see how they present themselves on Instagram. Some things a copywriter looks out for when analyzing your competition include:
- Surveying their target audience
- Reviewing their products and services
- Checking their Instagram channel
- Checking what they are offering
- Analyzing results.
- Discovering a content gap
Professional copywriters’ job does not end with writing and publishing content, but can also measure and track the effectiveness of their strategies. Tracking your progress on Instagram is the best way to discover what works best for your audience.
There are different content on social media, like:
- Videos
- Images
- Infographics
- Articles
- Ebooks
Copywriters play a prominent role in the production of social media content. Instagram has created more space on their channel for captions. There is now more opportunity for businesses to write engaging content to capture their audience’s attention and generate leads for their businesses.
If you are still wondering what a copywriter can do for you, below are six reasons you should hire a copywriter to better market your business on Instagram.
A Copywriter will Create the Perfect Instagram Bio
The first content a copywriter should create to better market your business on Instagram is your business bio.
Most Instagram users who visit your page end up checking your profile. For many Instagram accounts with amateurish and poorly written bio, that is the end of the road for the user.
The bio presents the best opportunity to grab the users’ attention and urge them to take further steps through CTAs.
Source: https://www.digitalinformationworld.com
If your audience struggles to understand what your business is all about or what you are offering, then you have lost an excellent opportunity to create an impression.
Because there is limited space to write your bio, many people struggle to capture the essence of their business. And that is where a copywriter comes in. One cardinal rule in copywriting is simplicity.
Copywriters can Persuade your Followers
Persuading your audience to take some positive actions and commit to your business is the goal of every management.
Your brand needs much more than having excellent products and services to sell them to potential buyers. Research has shown that most people will not commit to a transaction until persuaded.
The competition for the attention of hundreds of millions of Instagram users is fierce. Grabbing and sustaining the attention of your audience is an uphill task. According to statistics, only 20% of people will read beyond your headline. With so much content on Instagram, only the best is worth checking out.
Source: https://brandnewcopy.com
You can bet that professional copywriters wrote the best content on Instagram. You stand little chance of persuading your audience if you do not possess copywriting skills.
A copywriter can effectively use Call to Action (CTA) prompts to persuade your audience to take a step forward.
Assaf Cohen, who runs popular gaming site Solitaire Bliss, explains, “We used a copywriter to create fun call to actions across our gaming sites to follow our social media. By creating a voice that our audience identified with, we increased our follower count over 300%.”
Copywriters Bring Professionalism to your Instagram Content
Except you know what you are doing, it is better to let professionals handle your business Instagram account. This is important because people judge your business based on the content on your social media accounts.
Copywriters are professionals trained to increase sales through writing. While talented writers write to excite and entertain, copywriters do much more.
Unlike ordinary writers, copywriters have a marketing strategy that will bring value to your audience and convert them to real customers.
Below are some skills that distinguish professional copywriters from other writers.
- Empathize with the audience—When social media users browse the internet, they look for content that will benefit them and add value to their lives. Copywriters use empathy to show that they know how the audience feels and how your brand will meet their needs.
- Personalization—Another strategy used by copywriters is to personalize Instagram content. Content personalization involves creating content that fits the characteristics of a target audience. Research has shown that personalized content creates a better user experience and leads to higher conversion.
- Storytelling—People easily relate to stories. Some copywriters use stories to arouse curiosity in your audience, which will make them want to take action.
- Repetition—Although repetition can be destructive, copywriters have mastered how to use it to persuade an audience. With so much content on Instagram, repetition can help reinforce a proposition in a prospect’s memory. The more prospects remember a proposition, the more likely they will take action on it.
A professional copywriter knows the rules of publishing content on Instagram and will ensure that your content does not violate them.
Source: https://www.katetooncopywriter.com
Copywriters help your Instagram SEO. To market your business on Instagram, you must connect with people searching for your kind of content.
Instagram, like search engines, looks for well-optimized content and ranks them higher. Contents that rank high have more chances of attracting followers.
Copywriters Save you Valuable Time
Instagram is one of those social media channels that require publishing content daily. Unless you have all the time in the world, which is very unlikely, chances are you are too busy to keep publishing all the time.
Some business owners who insist on creating their own Instagram content may not realize how much they spend doing it. It is easy to get carried away when creating Instagram content and lose track of the time.
Creating quality content requires planning, and it takes time. You need to research your audience, determine the right hashtags, and decide the pitches.
Time, they say, is money. Avoiding office time wasters will make you more productive. When you hire copywriters to handle your Instagram content, you save valuable time and avoid getting burned out from it.
Overall, allowing a professional copywriter to handle your Instagram marketing will positively affect all your business’s key performance indexes.
Copywriters will give Your Business a Competitive Edge
Do you wonder why your competitor’s content on Instagram is grabbing all the attention while yours barely gets noticed? Hire a copywriter, like your competitors, to create content that will resonate with your audience.
The best content on Instagram is the creations of professional copywriters trained to grab attention with words. One study found that 73% of companies hire professionals to handle their content strategy.
Hiring a copywriter for your Instagram business will help you produce content that will reach your target audience and help you compete with others.
Many businesses do everything right and still struggle to get the attention they deserve. If you have tried marketing your business on Instagram and your efforts are not producing the desired result, then you are doing something wrong.
Some businesses struggle to attract enough traffic and visitors to their Instagram site. For others, the problem is not with traffic, but in convincing them to take action and convert.
No matter the content problem on Instagram, it is time to change tactics and let the professionals give you some competitive edge.
The difference between you and your competition is the quality of professional copywriters helping them to promote their products and services.
Hiring a Copywriter is Cost-Effective
Hiring copywriters to create content and market your business on Instagram is one way you can reduce business expenses.
Content produced by professional copywriters delivers a high Return on Investment (ROI). You are mistaken to think hiring a copywriter is expensive.
When you consider the time you spend producing quality content, you’ll agree it is better to hire a copywriter. You cannot afford to abandon every other business activity to write for your Instagram channel.
It will probably take you more time to create quality Instagram content if you decide to do it yourself. Assuming you spent 10 hours creating quality Instagram content, a professional copywriter will spend only a fraction of that and come up with something better.
A Copywriter will bring a Refreshing Perspective to your Content
You may think you know your business more than any other person and, therefore, are in a better position to create your own content. While that may be true, it may also work against you.
Instagram is a busy place where millions of content are published every day. To remain relevant and to keep customer engagement, you must create and publish regular content in your account.
When you produce your own content, it will get to a point where you will start sounding like a broken record to your audience. Nothing bores an Instagram audience than being fed with the same content all the time.
A professional copywriter will bring a breath of fresh air to your content creation strategy by looking at your business from a new perspective.
A Copywriter will help you connect with your Audience
You stand a better chance at marketing your business on Instagram if you can develop and build relationships with your audience.
Developing a relationship with your audience on Instagram is more than publishing quality content. You must connect with them on a personal level.
Copywriters will help your business connect with your audience by understanding their needs and creating content that addresses them.
Copywriters understand that no matter how beautiful your content, if it does not speak the language of the audience, it will not yield any fruit.
Your products and services deserve the attention of your audience. Let copywriters help you get the attention you deserve today.
Copywriters will give Your Business Credibility
To market your business on Instagram, you must establish credibility for your audience. Credibility is important because it helps to influence people’s actions.
There are a lot of claims online that people take most information on social media with a pinch of salt. Developing credibility helps to knock down the wall of consumer doubt. A copywriter will help you develop consistency through:
- Being consistent. The most credible and authoritative brands on Instagram are also the most consistent. To engage your audience, you must consistently create content for your audience. People learn to trust those who constantly create content that helps them solve their problems.
- Use of Social Proofs. When your audience sees endorsements from other people like themselves, it serves as proof that your brand is trustworthy.
- Personalizing interaction. Social media, especially Instagram, offers businesses an opportunity to develop and build relationships with their audience. The fastest way to develop that relationship is for brands to personalize content based on what their audience wants.
The Final Words on How To Market Your Business on Instagram
Your business deserves the attention of millions of people on Instagram searching for excellent products and services. To generate leads for your business on Instagram, you must create and post quality content.
Creating successful content on Instagram requires the expertise of a professional copywriter who understands the strategies of persuading an audience.
Do you market your products, services and brand on Instagram? How many times have you used copywriters to create effective content that will attract, engage, and persuade people?