The IT industry is one that has been growing at a rapid pace in recent years. This is due in part to the advancements in technology, and the fact that more and more businesses are realizing the importance of having a strong online presence. In this blog post, we will discuss how social media can be used to benefit the IT industry, and show how they use social media to their advantage.
No matter if you run an IT firm, or provide IT services to businesses, social media should be a key part of your marketing strategy – and our goal is to show you why, and how.
The importance of social media for the IT industry
It comes with a number of advantages for the IT industry that other sectors simply don’t have. Let’s take a more in-depth look at three of those advantages:
The first advantage is that social media provides a wonderful opportunity to connect with potential clients and customers. With over two billion active users on social media platforms, there’s a very good chance that your target market is using one (or more) of them.
This presents a unique opportunity for IT businesses to connect with their target market, and build relationships that can lead to sales. It’s important to remember that people buy from businesses they know, like, and trust – so the more you can build that trust, the better.
IT companies need to go through a lot of challenges, and the industry is extremely competitive. So, to stay ahead of competition, it is important to have a strong social media presence and use it to your advantage.
Best social media practices for IT industry
1. Show your awards and badges
Were you just awarded, or nominated for an award? Great – show it off on social media! This way, you can show your target market that you’re a reputable and trustworthy company. And if you’re nominated for an award, it can create a sense of urgency among your followers, prompting them to take action (such as visiting your website, or contacting you for more information).
To maximize the impact of this social media strategy, be sure to post about your awards on all of your channels (including LinkedIn), and use relevant hashtags. You can also create graphic images that include your company logo, and the award you won – these are great to share on social media, and can be used as website headers or blog post featured images.
2. Use client reviews to create content
What speaks louder than the results your company has achieved? Reviews and testimonials from satisfied clients are an excellent – and the loudest – way to showcase your work.
If you have any video testimonials, be sure to post them on YouTube and share them on your other social media channels. You can also create blog posts or
3. Showcase your offering
If you’re an IT company that successfully provides services to businesses (like EC-MSP, an award-winning IT support company in London), then one of your main goals should be to show potential clients that your services are the best in the market. And social media is a great way to do that.
When creating content for your IT company’s social media channels, focus on showcasing your services and how they’ve helped other businesses. You can create blog posts, infographics, case studies, or even just simple social media posts that highlight the results your clients have seen.
Remember, social proof is incredibly powerful, so the more you can show potential clients that your services are effective, the better. As you create this content, be sure to use relevant hashtags, and tag other businesses that you’ve worked with – this will help to increase the reach of your posts, and get them in front of more potential clients. Of course, do that only if you have their permission.
4. Leverage social selling
While social media can be a great way to connect with potential clients and customers, it can also be used as a sales tool. This is what’s known as social selling, and it’s something that every IT company should be doing.
The basic idea behind social selling is to use social media to find potential leads, and then engage with them in a way that’s helpful, not sales-y. For example, you could use LinkedIn to find businesses in your target market, and then reach out to them with helpful information, or even just connect with them on a personal level.
Of course, social selling is a bit more complex than this – but the basic idea is to use social media to build relationships with potential clients, rather than just trying to sell them something. If you can do that, you’ll be well on your way to closing more sales and growing your IT company.
5. Share industry news
You can also use social media to share industry news, which can help position you as an expert in your field. This type of content will not only help improve your brand awareness, but it can also help you attract more leads and customers.
To find industry news to share on social media, you can set up Google Alerts for relevant keywords, or follow relevant LinkedIn groups and Twitter lists. Then, when you see something that’s interesting or valuable, share it on your social media channels with a brief comment. As you might imagine, this type of content is also great to share on your company blog, but that’s material for a different story.
6. Design attractive visuals
People are visual creatures, so it should come as no surprise that attractive visuals are essential for social media success. Fortunately, there are a number of ways to make your IT company’s social media visuals more attractive.
One option is to use Canva, which is a free online platform that allows you to create beautiful visuals with ease.
You can also hire a freelance graphic designer to create custom visuals for your social media channels. Or, if you have the budget, you could even invest in a professional photographer to help you get the high-quality photos that you need.
No matter what route you decide to go, just make sure that your visuals are high-quality, and that they help to showcase your brand in the best light possible.
7. Present products and services
You build products and services to show them to the world, right? Why not use social media to do that?
With platforms like Facebook, Twitter, and Instagram, you can easily present your products and services to a large audience. This allows you to showcase the value of what you offer and connect with potential customers in real time.
On top of that, by using social media as a marketing tool, you are able to gather valuable insights about your target audience. This really enables you to better understand their needs and preferences, as well as identify potential areas of improvement for your products or services.
8. Choose the right platforms
When it comes to social media for your IT company, it is important to choose the right platforms that are most relevant and effective for your goals. Not each platform might be a great fit for the IT industry straight away – but that doesn’t mean there isn’t a place for them.
One option is to start with the big names, like Facebook and LinkedIn.
These platforms are extremely popular and have large audiences, making them perfect for reaching potential clients and customers.
We would probably rather point your attention to LinkedIn, as it’s a very powerful tool to build your personal brand and it also can help you attract potential clients through the highly targeted search results.
So take some time to think about which social media platforms would be right for your IT company, and then dive in and start using them to grow your business!
9. Interview your clients
Your IT company can benefit greatly from interviewing customers on social media. This doesn’t have to be a long, formal interview – it can be as simple as a short video or written testimonial.
By sharing these stories with your audience, you not only show that you have happy clients, but you also humanize your brand and help build trust and credibility. When you involve your current or past clients in your social media marketing, you also give them a powerful platform to share their thoughts and experiences. And that can be a win-win for everyone involved.
So if you haven’t done so already, start reaching out to your clients and interview them about their experiences with your company and products or services. You’ll be glad you did!
And of course, don’t forget to ask permission first!
10. Make time for social media
Like any other marketing channel, social media requires time and effort in order to be effective. So if you want your IT company’s social media campaigns to succeed, it is important that you make time in your schedule to actively engage with your audience and post regularly on your channels.
This might mean dedicating a couple hours a week to social media marketing, or perhaps even hiring a social media manager to handle it for you. No matter what approach you take, just make sure that you are putting in the time and effort needed to get results.
It’s no longer enough to simply have a presence on social media – you have to be actively engaging with your audience and using these platforms as tools for building relationships, connecting with customers, and growing your business.
11. Create a plan to follow
It might be way easier for you to be successful with your IT company’s social media marketing if you have a clear plan in place. This means not only a strategy, but also the right tools to help you manage your efforts.
One strategy that works well for many companies is a social media editorial calendar, which helps you plan out all of your content in advance and ensure that it aligns with your overall marketing goals. With Bulkly, you can also power up your scheduling and streamline your workflow, so that you can spend less time worrying about social media and more time growing your business.
So take some time to think about how you want to approach social media for your IT company, and then put a plan in place that will help you be successful. Simple as that.
12. Know how to analyze your efforts
Finally, it is essential that you know how to analyze your social media efforts. This means tracking the performance of your posts and using this data to inform your future marketing decisions.
When you look into it, you will likely find that your top posts are those that generate a lot of engagement – things like likes, comments, and shares. So try to focus on creating more content like this, rather than just blindly posting updates without any strategy or thought behind them.
However, analytics can be multidimensional. It means that you can not only track things like likes and shares, but also the click-through rates of your links, traffic driven to your website from social media, and other important metrics. And, on top of that, your IT leads. So take some time to learn how to effectively analyze all aspects of your social media marketing campaigns.
A few words of conclusion
Can your business do without social media?
It doesn’t have to disappear, but it’s time to make it work for you.
With the right approach and tools, your IT company can use social media to connect with customers, build credibility, and grow your business in a meaningful way. So take these tips to heart, put together a plan that works for you, and get started on using social media more effectively today so you can get more clients, more business, and more revenue.