Your brand must prove credibility and authenticity. In the case of social media, it means getting verified. Every business owner wants to get verified on the newest and giant social media platform like TikTok. As the number of TikTok users continues to grow, the social media channel is becoming an essential platform for businesses and creators.
Getting a blue tick on TikTok is a huge deal. It is also time-consuming and needs complete dedication and proper strategy. The verification badge helps small businesses to increase brand credibility. It is a stamp of acceptance from the TikTok overlords. Only credible accounts get a verification badge.
✓ Trustworthy and credible
✓ Authentic and unique
✓ Notable and remarkable
With more trust comes more engagement which builds strong relationships with your customers. Another advantage of getting verified on TikTok is increasing your profile to stand out from your competitors in the market. It will help establish and reinforce your brand and can produce referrals. TikTok verified badge could take your career to a new height regardless of your brand type.
Steps to get verified on Tiktok if you have a business
In the case of other social media channels, you can request to get verified. But TikTok has a different perspective. This network does the verification process more complicated way. There is no formal verification request process, and you can’t submit your brand for approval like you can on other social media platforms. Also, there isn’t buying option too.
TikTok has a special team whose job is to search and find accounts that deserve to get to the next level and give them desired blue mark. The goal is to make sure only authentic accounts get verified on the huge platform. And in addition to that, keep secure popular creators that others can copy.
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As you noticed, this process is not a piece of cake, but there are some simple steps to increase the chances of getting verified on TikTok. It is not clear how TikTok decides who gets verified, but these helpful tips have proven to work.
At first, get verified on other social media platforms
Your first step should be to verify on other social media platforms. It will bring you closer to getting verified on TikTok. The platform looks for your verified social media accounts, so if you want to be confirmed on this social media platform, you have to get blue checkmarks on other channels. The TikTok team knows that you’re a person with an authentic account. The good news is that, unlike TikTok, platforms like Facebook, Instagram, and Twitter allow you to apply for verification. But those networks have their own standards that they’re looking for users. Therefore you should learn them too.
If you have already got verified on other social platforms, you have a better chance of getting verified on TikTok.
Create engaging content in a clever way
As simple as it seems, if your goal is to be verified on TikTok, you must focus on your content. More and more people share your videos when you consistently produce engaging content. Later, you can use video-sharing sites to share your content outside TikTok as well.
Always tell a story that will engage your audience. And if you manage to communicate your point effectively and funnily, you are going in the right direction.
Apart from trying different trends on TikTok and creating videos with some famous viral sounds, you can actually leave a personal touch on your videos. Make videos telling stories about you. Your audience will definitely appreciate your willingness to share something personal with them. In this way, you will definitely win the trust of people watching you and build a loyal fan base.
Regularly produce high-quality content, and one of your videos will go viral in a short period of time.
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There is one but: creating good content is not enough to increase your chances of getting verified on TikTok. One way to accomplish this is by knowing the average watch time of your videos and producing videos with video editing software that most people prefer and love to watch.
Keep Growing Your Daily Followers and produce viral content
This step might seem kind of obvious. Creating viral content will enlarge your audience. So, for businesses, going viral should be the number one priority. One way to make viral content is by following the latest TikTok trends and challenges. It is the easiest and quickest to create viral content. Tiktok users like short videos. That doesn’t mean the quality of your content is still vital to get noticed.
Then the video shows up on many users’ “For You” page, bringing massive likes and views. This helps grow your account and lets TikTok know that you’re creating great content that users love. TikTok accounts typically have at least one major viral explosion before they get verification status. In addition, integrate field tracking software to keep track of your team’s tasks and gain better control of them.
Define your niche and be consistent
Authorizing brands on social media means posting creative and authentic content regularly. Once people recognize you for your niche, it’s easier to attract, retain and grow your following. That’s why developing catchy, engaging content and knowing users’ desires is essential. So keep up with TikTok’s challenges and its hashtags. It’s proven that TikTok users like brands that participate in TikTok trends. These kinds of videos can be an easy way to gain popularity.
If getting a verified account on TikTok is on the first page of the to-do list, you need a content strategy to help you stay consistent. Create a content calendar for your posts. When you post randomly or when you feel like doing it, you are not likely to achieve success. However, with a calendar, you will be more organized. You can write down which days you are going to post on TikTok, what these posts are going to be about, and most importantly, what time you are planning to publish them. Posting regularly will increase your chances of getting the verification badge.
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Consistency is a key and is magic. No one achieves anything overnight. So make a TikTok content strategy and start producing content regularly.
Another benefit of consistent content creation is that TikTok’s algorithm wants to see continuous follower growth. According to some sources, to get verified, you need to generate anywhere from 500-2,000 new followers per day but it’s not as unavailable as you may think. Remember, this social media channel has over 1 billion monthly active users.
Use media opportunities
Gaining media coverage as a figure can further boost your profile on TikTok. Whether a short interview or a guest appearance on a podcast, you should underline your media coverage to add reliability to your profile. TikTok also considers whether the media have featured you. If an online media source shares your TikTok content, then the platform notifies you that your account deserves verification.
But getting media coverage can be a challenging task. As in many cases, this all goes back to our first tip: focus on content creation. Stay active on the platform. Automatically, media companies will notice and promote your content.
Consider influencer marketing
Working with influencers will help snowball, potentially leading to new followers and better engagement. While you can follow mobile marketing trends, use a great social media strategy, and take other marketing measure for success, there’s no denial in how TikTok is great for influencer marketing. TikTok influencers love working with brands, and this strategy can be a great way to grow rapidly while also reaching more potential customers. Start by browsing TikTok to find influencers that appear similar to your target audience or that post content your target audience would like.
If you run a travel company, you search for influencers who regularly talk about tourism and travel. Create a list and start reaching out to them about a partnership. Many creators will include their email addresses so brands can quickly start the conversation about a sponsored video.
Create a connection with your users
TikTok’s algorithm is designed the way to encourage connection between users and content creators. So knowing how to duet someone on TikTok can help in that endeavor. Newest challenges, likes, duets, comments, and shares are great ways to engage with other TikTok users. Later, you can implement virtual phone systems to provide customer support and answer your audience’s questions.
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Besides making sure your followers feel appreciated with replies and likes, you should also give them additional reasons to continue following you. Come up with videos, challenges, or duets with the sole purpose of interacting with your followers. TikTok expects its top accounts to be as active as possible, so you should ensure you’re not focused on only your own profile. Your efforts should not stop with your followers—follow your favorite users and interact with them.
High levels of engagement will dramatically improve your chances of receiving the TikTok Verified Badge.
To increase the chances of getting verification, you need to be outstanding. This means having your unique style, approach, opinions, and thoughts.
If you stand out in the crowd, soon people will recognize you.
So, if you want to be unique, post videos with an interesting plot. You may even experiment with the way you look in your videos. Try new hairstyles and clothes that other people have not done before. Your physical appearance can attract users and make them follow you.
TikTok is a platform where you are free to show all your talents and use creativity as much as you want.
So, do not be shy. Even if your style is not understandable by some people, your chances are still high to get TikTok verified blue badge.
Stay Positive and Patient
Remember, that even if you follow all the above-discussed tips, you won’t automatically qualify for verification. So, you should realize that this process is going to take time and you should not be too worried about receiving that blue tick.
Verification is useful, but it is not a must for growing your business. You can easily take your business to the next level by creating interesting content and giving your users some value with your videos. Once you do this, you will have a loyal fan base and many opportunities for growth.
Just enjoy the process and the creations you have posted. Be proud of what you have done, and keep moving forward. The blue badge will surely be yours one day.
And last but not least. One more advice:
Play according to the rules
Always follow the guidelines. Like any other social media channel, TikTok monitors accounts that violate its policies. If an account doesn’t accept the rules, the chances of verification become small. Moreover, such accounts can get banned. If you violate community guidelines several times, you can hardly be verified. So you have to avoid unallowed content.
Knowing How To Get Verified on TikTok
Summarizing all this, we can say that verifying on TikTok is crucial for businesses. The benefits are so huge that it will take too long to list. However, getting the desired blue mark is also a complicated, time-consuming process that requires total dedication.
To win that game, we gave you some tips. First, start verification from other social media channels. Remember, TikTok focuses on metric growth and activity when verifying accounts. Therefore patiently and regularly create content that users love to see. Follow the latest trends to go viral but don’t forget about quality. Also, interact with your audience and collaborate with influencers. After implementing these steps, eventually, you will have a verified account as a business.