Keeping a blog already seems like a bad idea when you consider the fact that a lot of people are now used to watching videos rather than reading articles. It gets even worse once you consider just how much time your audience spends on social media. But is it really that bad, all things considered?
The reality is that people still read blogs which is why content marketing is considered such a powerful digital marketing technique. What’s more, you don’t necessarily need to work with your blog separately from your social media and other online activity. Hence, here’s how to promote your blog on social media platforms.
1. Prioritize High Quality
It goes without saying that all of your content needs to be good both on your blog and on your social media profiles. But what exactly is “good” and how much should you actually rely on quality? The answer is quite simple: a lot.
Instead of prioritizing quantity as many content creators do nowadays, it is much better to prioritize high quality. This ensures that you maintain an image of an authority and can be a thought leader in your niche. Moreover, high quality of content is essential for word-of-mouth marketing.
When a reader of your blog comes across an article they really like, they will want to share it with others on social media. Essentially, by always creating high-quality content, you are encouraging your audience to do the marketing for you. Your content needs to serve a purpose (e.g. entertainment, education) and be useful and valuable to your audience.
Think about every part of your content both on your blog and on your social media profiles. Whether these are social media captions or article titles or visuals or something else you are working on, you need to maintain high quality throughout.
It’s a good idea to create a set of content guidelines for yourself and your team. This way, you will have a specific standard to aim for that will ensure that your content is consistently good. Moreover, it will be easier for you to create content that also corresponds to your branding strategy and sticks to your preferred formatting style.
2. Build Your Link Profile
Perhaps one of the most important things for your blog is its link profile. If you have a good link profile with internal and external links as well as backlinks, you can be certain that your readers will:
- Find your blog through other platforms where your content is linked, including through social media.
- Stay on your blog longer by clicking through your internal links and reading other articles on your blog.
- Be able to browse your blog easily because of its improved navigation thanks to the helpful links.
There are different ways you can build your link profile, but the process is always gradual and doesn’t happen in an instance. Of course, it’s best to start with your own blog and link posts internally. Then, you can also add some external links to valuable resources or sources of information you have used.
Once that is done, it’s necessary to focus on backlinks. You will likely need to create a lot of content for this, so if you don’t have enough writers, you can always hire some professional ones by choosing them from the top writers list. This way, you will be sure that all your content is still of high quality even if you produce a lot of it.
The most tried and true way to get backlinks is by guest posting on other blogs similar to yours, but you can also guest post on different social media profiles. Find the ones in your niche that frequently interview experts in your field and request to post your own expert opinion on their profile. Likewise, link back to your blog in the content you post on your own social media profiles.
3. Reuse and Repurpose Content
One thing that marketers often overlook is efficiency and productivity with social media marketing. To be successful with promoting your blog on social media, it is not enough to just create as much high-quality content as you can. This could lead to burnout which is why you need to think about your long-term strategy.
A good solution is to reuse and repurpose your old content. You will be surprised just how many topics can be discussed again and again every year. It’s not just because they remain relevant and are considered evergreen, but also because there are new findings coming out every year.
In other words, you can use your old content by updating it with new information and publishing it again. This will significantly reduce the amount of research you need to do as well as the amount of time you have to spend on content creation.
Moreover, repurposing doesn’t necessarily mean adding new information. You can actually publish your content in a new format. For example, you can take old articles and make videos, infographics, e-books, webinars, and so much more.
Likewise, the content on your blog can be repurposed for your social media. This way, you are creating new content for your social media profiles while also directing your audience on social media to check out the content on your blog.
4. Use Different Platforms
The usual approach to social media marketing is to use the most popular social media platforms like Instagram, Facebook, Twitter, and YouTube. And while this does work well when you focus all your attention on these four, it doesn’t mean you should completely disregard other platforms available to you.
For example, Quora. Answering questions on Quora is an amazing way to:
- Grow your social media following on that platform.
- Establish yourself as an expert in your field.
- Build stronger relationships with your readers.
- Get backlinks to your blog content.
- Increase brand awareness and recognition.
All you need to do is hire some expert writers from the writers review Top Writing Reviews site and regularly answer relevant questions on Quora. You can also do this on a platform like Reddit. Join relevant subreddits and start interacting with posts while publishing your own posts there.
5. Nurture Lasting Relationships
As mentioned earlier, word-of-mouth marketing can be incredibly useful to you. If you have readers who like your content, they will be more willing to share it with others and spread the word about your blog. However, what is really important to you in this regard is the relationship between you and the reader.
By nurturing lasting relationships with your audience, you are ensuring the longevity of your blog and your brand. Think about such things as personalization in social media marketing, interaction with readers, and attention to detail when trying to create long-lasting relationships between yourself and your audience.
The aforementioned technique of posting on Quora and Reddit is the perfect example of what you can do to nurture lasting relationships with your readers. On a greater scale, you need to think about how you can show your audience that you care about it and you want to hear your readers’ opinions (more on this later).
6. Stick to a Schedule
Publishing high-quality content is great, but if you don’t do it regularly, even your best pieces could be overlooked by your own audience. This is why it is so important to stick to a schedule. It ensures consistency, helps you organize your marketing, and allows you to set your own pace.
If you want to balance quality and quantity, it’s a good idea to outsource some of your content creation. You can hire professional writers from the custom writing reviews site Trust My Paper who will help you create your content. This way, you can post a lot both on your social media and on your blog while maintaining quality.
Keep in mind that the audience of your blog and your social media profiles can be different. This is why you need to create a posting schedule that will take into account the activity patterns of different segments of your target audience. In addition to that, try to align your posting on your blog and your social media in a way that will give you the best results in terms of engagement.
7. Get Feedback and Monitor Progress
As mentioned earlier, you need to show your readers that you care about their opinions. This is why you need to get feedback from them as well as monitor the progress you are making with your content.
To get feedback, create a question paper for a survey you can send to your blog subscribers directly through email. Alternatively, you can conduct surveys on your social media profiles (e.g. on Instagram Stories with polls). Get feedback this way regularly (e.g. once a month) to compare results and make the right improvements based on what your audience says.
To monitor progress, utilize a variety of SEO tools that will help you track the performance of your content. You can also use auditing tools to test your blog in different ways. Such tools can be found online for free, but you can still consider paid options if you want more insights or functionality.
8. Make Your Content Accessible
Accessibility might not be the first thing you think about when considering your blog promotion, but it is actually more important than you think. By making your content (both on your blog and on your social media profiles) more accessible, you are exposing it to more potential readers. Here are some of the best techniques to use for this:
- Optimize your blog for search engines with the help of keywords, a strong link profile, meta descriptions, and other elements.
- Integrate social media with your blog by adding social media buttons to it. It will be much easier for readers to share your content and spread the word about your blog.
- Frequently share your blog content on your social media profiles. When you publish a new blog post or article, tweet about it, publish a corresponding infographic on Instagram, and so on. You can also cross-post content.
- Create a referral programme that will allow referrals or affiliates to benefit from promoting your blog on their own blogs or social media profiles.
- Utilize hashtags on social media to give your content more exposure and reach a wider audience. You can also use unique hashtags to start new trends or challenges.
9. Network and Make Connections
Networking and making connections with other bloggers like yourself and influencers in your niche can be another way to promote your blog. After all, the people you know could actually help you reach success. Just think about the story of Instagram’s co-founder Kevin Systrom who met his investors at a party.
By creating relationships with other bloggers, you are establishing partnerships that benefit both you and them. Find the people you respect and admire, reach out to them, and begin a relationship this way. You can also share their content with your own audience, give them shoutouts, comment under their social media posts, etc. to get their attention.
Guest blogging is also a way to start such relationships. You can give interviews to relevant bloggers or invite them to give you an interview that you can publish on your blog. When you do this, you and the blogger get exposure to each other’s audience and attract new readers to your respective blogs.
Another way to build such relationships is by participating in online discussions in forums, groups, and communities. Find places where bloggers like you and experts in your field can interact. That’s where you can meet many people relevant to your niche while also establishing yourself as a prominent voice in the industry.
Remember that building such relationships doesn’t necessarily mean being best friends. It can be a completely professional relationship with an influencer who you regularly hire to promote your blog. As long as it is a good relationship, it will be beneficial both for you and for them.
10. Experiment with Marketing Techniques
Last but not least, don’t underestimate the power of experimentation. Trying new marketing techniques to promote your blog is by far the best way to find something that will give you the best results both in the short term and in the long run. Moreover, it is a way for you to avoid stagnation.
For instance, you might be already using a variety of Twitter marketing techniques, but that doesn’t mean you should stop there. Try sharing parts of your blog content on the platform or tweeting out quotes from your articles. Twitter is perfect for viral content, so if you have good quotes, it will give your blog content more visibility.
Likewise, try to find new channels to promote your blog. For example, there is a social media platform called Flipboard that aggregates news from multiple websites. You can “flip” your blog articles and posts onto Flipboard where they will be visible to a wider audience.
How to Promote Your Blog on Social Media
To summarize, promoting your blog is easier than you think. Moreover, using social media marketing to do this can be incredibly effective. Utilize the techniques and practices in this article to help you set up your own social media marketing strategy that will bring your blog to success.