Dental Practices are beginning to see the power of being active on various popular social media platforms like Twitter, Instagram and Facebook.
But dentists are still in the process of deciding if social media marketing is good for their business.
Once they know how it can be useful, they are presented with a different problem:
- What platforms should I use?
- How much time will this require from me?
- Which one would work best on my market and what tools do I need to manage all these accounts at the same time without any problems?
With that being said, in this blog we’re going to explain how social media marketing for dentists can help dental practices grow and have more clients by capturing leads and converting them into long-term customers!
Importance of Social Media Marketing for Dentists
Social media is so much more than a platform to post pictures of yourself and share memes. It has become a key element in the success of any business, including dental practices.
Dentists can find themselves overwhelmed with all the possibilities social media platforms have to offer for their marketing needs: Which one should I use? How do I start building an audience on these channels? What type of content should I publish there that will engage my target market? and so on. We’re going to answer each question below!
Let’s first discuss the effective strategies dentists can use to make the most out of these social media platforms and grow their clientele.
3 Vital Strategies to Attract More Patients for Dentists via Social Media Marketing
1) Post engaging and informational content consistently
This is the most important rule in social media marketing. The content you create and share with your audience must be interesting and relevant to them, so they keep coming back for more! Dentists can post tips about healthy dental hygiene habits, recipes featuring natural ingredients that fight bad breath or gingivitis and funny memes related to their field of work.
Just remember that most people follow popular brands not only because they want discounts and deals, but also because they want to be informed on the latest news from their industry. You need to establish yourself as a trustworthy expert in your field if you want them to keep coming back!
In addition, post content that can help patients understand how important it is for them to take care of their teeth every day so bad habits don’t develop. This can be anything from a picture of an x-ray on how badly their teeth were damaged by neglecting them, to articles about the effects of regular brushing on plaque or gum disease!
By providing this type of content and making sure it’s relevant to your target market’s interests, you’ll build a strong and lasting bond with them. And don’t forget to explore effective strategies like dental SEO to enhance your online presence and reach a wider audience in the digital landscape.
2) Share testimonials and reviews
On social media, patients can find a lot of useful information about any dental practice. So to set yourself apart from other clinics and attract more leads , it’s best you share real customer feedback with your audience! This will show potential new clients that many people choose your clinic for their dental needs and they made the right choice too. This is also a good way to show them that you are transparent about your business and stand behind the quality of your service.
Taking this aspect into consideration, it’s vital for dentists to ask their current patients if they could leave an honest review on Google. By doing so, you will help potential new clients understand whether the service is good or not and they will feel more confident about hiring you.
In addition, patients can also leave positive reviews on your social media profiles as well (Twitter, Facebook and Instagram) which helps them find out about the quality of your work faster than ever before!
3) Collaborate with popular personalities in the dental field
You can leverage the large following of popular dentists and dental bloggers to attract more patients . This is because people love hearing different opinions on issues that concern them.
For example, you could share a link to an article written by one of your colleagues about how sugar affects oral health and then follow it up with another post where you mention some natural remedies that can help fight cavities. Dentists can also offer free sessions to popular bloggers and influencers in the dental industry, so they review their service online. You can join their webinar and appear in it as a guest by establishing a strong relationship with them. This way you will increase your brand awareness and reach a larger number of potential clients who are looking for quality dentistry services! Engaging with dental recruiters can also facilitate the acquisition of skilled professionals who align with your practice’s ethos, ensuring exceptional patient care and satisfaction.
4) Utilizing paid ads on social media
In some cases, social media ads can be a great way to attract more leads. For example, Facebook offers different types of paid advertisements that you can use as an effective marketing strategy.
You could target people who live near your clinic and show them your latest promotions or services through targeted ads on their newsfeeds. In addition, these type of ads can show up when someone searches for relevant keywords related to your industry, like “dentist in New York”. So it would be a good idea to include some of these terms on the content you post on social media so people who are seeking quality dental services will find their way into your waiting room!
By using paid ads on social media, you will be able to reach your target audience and influence the decisions of potential new clients. So it’s important to try out different ads and identify the ones that are most effective for your business. Then you can adjust accordingly so you have a high return on investment!
5) The power of hashtags “#”
Hashtags are a great way to attract more leads on social media. This is because they help you reach your target audience and find people who might be interested in what you have to offer!
Dentists can get their posts seen by millions of people if the right hashtags are used. They can even use hashtags to target people from a particular city or state. For example, if you’re targeting people from California, #dentist, #dentalinsurance, and #California will help you reach many people who are interested in finding a new dental clinic and dental insurance in California. At the same time, placing this hashtag next to your practice’s name or location could increase visibility even more!
This is because hashtags make it easier for social media users to find content that matches their interests. And if they see something related to dentistry they might want to learn more about it or connect with the person who posted it.
You can also find hashtags related to popular terms in your industry, like teeth whitening NYC and local cosmetic dentistry. If you use these types of tags on content that is relevant for people interested in this subject, then they will be able to see your content pretty easily!
So every time you post a picture, don’t forget to include some relevant hashtags! Doing this will help your posts be found by the right people at the right time and in turn attract more followers and potential customers for your practice.
Now let’s come down to the social media platforms that are best suitable for the dental industry.
Best Social Media Platforms for Dentists
1) Facebook
Facebook is the most popular social media platform in the world, so it’s no surprise that dentists are using it to promote their services. The best thing about Facebook for the dental industry is its sheer size! With nearly two billion active users worldwide and millions of individuals looking for a dentist at any given time, this is definitely one platform you shouldn’t miss out on!
Even though Facebook does have a lot of potential, being active here can be tedious for newbies. You can automate many tasks like comment moderation using external tools.
With the right strategy in mind and some time to invest, your page will start attracting more clients who are interested in getting their teeth checked or treated by you!
2) Instagram
Instagram is said to be the fastest-growing social media platform for dentists.
So, what’s different about Instagram marketing? Well, images tend to resonate with people better than text. This is because they are able to capture attention, keep it and make the user feel something.
In order to make the most out of Instagram marketing, you should post a variety of images with different styles and types – from before and after shots, which highlight how amazing your results are, to pictures that show off some cool equipment or professional dental tools you use on a daily basis! Even though it may seem daunting at first, you should definitely try to post at least three times a week so your followers know that they can rely on you for all their dental needs!
3) YouTube
YouTube is another social media platform that you should be using if you are a dentist.
The reason why this video-sharing website can help dental professionals grow their clientele is because it’s the second most visited site on Google, right after its search engine! So any content that appears within YouTube videos will also show up in searches done on Google.
By creating an account on YouTube and uploading videos that are related to your industry, you can improve the chances of people finding out about your practice! So instead of just posting pictures, it would be a good idea to invest some time in producing high-quality video content for this social media platform as well!
Also, make sure to include some relevant keywords in the title and tags of your videos as this will help with Youtube SEO!
4) Twitter
Twitter is another social media platform that can help you grow your dental practice.
You should know by now that Twitter has over 330 million active users, which means it’s a great place for finding new clients! And the best part about marketing on this site is its simplicity! By posting short messages or “tweets” that include a link to your website, you will be able to get more people on the landing page.
Instead of just using hashtags like #dentist or #teeth, we recommend trying out some unique tags that are specific to your industry. For example: if you own a dental clinic in Vancouver, BC, you can start using #dentistryvancouver or if you are a dentist in Orange County, CA then use #ocdental.
With just 140 characters per post, this social media platform will help dental professionals find new clients without spending too much time and resources on it.
5) LinkedIn
LinkedIn is one of the most popular social media platforms for professionals, so it’s a great place to promote your dental services.
This website has more than 450 million active users worldwide and some estimates say that roughly 65 million of them are decision makers! This makes LinkedIn perfect for dentists looking to find new clients who are ready to book an appointment or schedule a consultation.
So how can you make the most out of this site? Well, apart from uploading your professional resume and making yourself visible to like-minded people, we recommend posting interesting content that talks about trends within your industry! This will help attract more leads who are looking for providers in your area!
Also don’t forget to include some relevant hashtags in your posts so they will be easier to find.
Final Words!
There are plenty of other digital marketing strategies like cold email marketing, blogging and SEO for dentists. But as you can see, social media marketing is becoming an integral part of the dental industry.
Even though it may seem like a difficult task at first, once you try posting on all these sites and measure your results you will quickly learn what works best for growing your clientele! You can offload those manual repetitive tasks to some smart social media tools. Social media is growing at an incredibly fast rate, so if you don’t start using it now then your competitors most certainly will.